Bethany Logo Design

Each and every new Bethany organization understands that they require a logo, yet few entrepreneurs thoroughly comprehend the essential role their company logo will make in their becoming successful, or why one business logo performs better than another. A business logo has a critical and long term effect on the financial success of a business, pick the right one and it can make the door swing and cash register ring, go with the wrong one and it will be an obstacle and a hindrance for the life of a company. The logos included in the ImageCo portfolio help Bethany companies prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos do not demand deliberation, they can be understood in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a company logo needs to be timeless and should feel relevant today, tomorrow, and 20 years from now.

Retro logo design of a bike developed for a Bethany coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening in an older section of the city and hoped to visualize a vintage atmosphere without appearing as boring or low energy. I accomplished each of the jobs by means of designing a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo design with a microscopic lense slide and germs designed for Bethany clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the root causes and consequences of diseases, mainly the field of medicine that works with the laboratory examination of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be extremely literal with a design and to a degree, this design approaches the company it represents fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more focus grabbing and a lot more unforgettable.

logo design with a jumping green frog made for a household enjoyable center in Bethany.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to integrate a few springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for marketing. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a route, a stream, and also a tree - developed for Bethany travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field because travel photographers tend not to capture places or things but rather convey emotional experiences by means of the pictures they capture. The idea behind this logo composition was to use negative space to reveal more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I tried to do something similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Bethany logo design but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Bethany logo layout with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I really enjoy and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my client, while he liked the concept, didn’t care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this particular kind of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with colleagues and family members as well as with people that they don’t even know so as to get objective viewpoints on the merit of a design concept. Fortunately, he talked about it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a strange creature in the design world because the people that are inclined to hire a professional to design their logo comprehend how important a logo is for their organization so they are way more invested in the result. Every logo job possesses it’s share of challenges, however the largest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Bethany book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, nevertheless it really is the most vital part of a published book given that it is usually the very first thing a person views in the bookstore. With regard to a publishing company, it’s the best opportunity that they will ever get to publicize their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many occurrences 1 of the traits folks tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to affording a spirit of air travel and it was definitely a victory.

 Bethany logo style made use of for advertising and marketing and a label layout for Vintage Instance features an old font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that looked to be antique cases. For this custom logo concept I strove to come up with a logo that had a fluid old style feel to it and could easily be used for every thing from a web page to an insignia on brand new cases that looked like they were from another point in time.

Logo design produced for an orthodontist in Bethany, style consist of an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo design jobs considering that it appears that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to business branding, if dining establishments approached their advertising in the very same way dental professionals do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo design includes 4 personalities staggered in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain precisely how individuals should think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the opportunity to be understood.

Logo layout created for a hair design workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that communicated a sense of calmness and connection for their new hair studio. I came up with a concept that didn’t go the obvious course of crafting simply a stylized orchid but rather crafted a company logo that implied an orchid in the pattern of a swirl blended in to the letter O in the title and by putting attention on the logo design along with the figure of a hummingbird floating above the image itself. The obvious path in designing a logo is generally the wrong direction and in this case, the design ended up not being about the flower but instead laid the focus on the perception that they wanted to forecast to their clients.

Arabian equine logo style developed for an equine cattle ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created an original logo design customized to exemplify the unique physical traits of the Arabian type of horses. With an unique head shape and high tail carriage, the Arabian is one of the highly immediately recognizable equine breeds in the entire world.

Las Coffee shop logo style a small dining establishment, style includes a changed script typeface which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, design contains a customized script font style which hovers above a group of ornate lines and also dots.

Logo design for a software program developer the style functions and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the business and in many cases the substance supporting a company logo is equally as important as how it serves the company it stands for.

Evolve logo design produced for a Bethany interior designer, design attribute a series of red circles that converge and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bethany interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, researches, coordinates, and oversees such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, site evaluations, programming, analysis, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word progressed have actually been changed to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Bethany logo design job was completed for a leadership specialist that enables business professionals to develop into more effective at managing people, expectations, and profitability.

A logo style featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market was primed for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of passions, a location to sell their secondhand products to other sports enthusiasts. I created their Bethany business logo dsign using an illustration that garners the interest of traffic and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo style has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really composed for an Bethany regional farm it was really devised for a products broker, and this business logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to make a graphic that projects assurance, financial success, and luxury.
Logo design developed for making use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is evocative a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the business owner to produce a logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.