Del City Logo Design

Nearly every new Del City venture knows they need a logo, yet few new business owners fully realize the pivotal role their company logo will play in their financial success, or precisely why one business logo functions more effectively than another. A logo has an immediate and lasting effect on the financial success of a business, pick the correct one and it will make the door swing and phone ring, choose the wrong one and it will be a barrier and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help Del City businesses prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be understood in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and just as emotive at any size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a logo design needs to be ageless and should feel relevant today, tomorrow, and 20 years from now.

Retro logo design of a bicycle developed for a Del City coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were opening up in an old section of the community and wished to cast a nostalgic vibe without coming across as stodgy or low energy. I accomplished both jobs by means of designing a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo style with a microscope slide as well as germs developed for Del City medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the root causes and outcomes of diseases, mainly the field of healthcare that deals with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be excessively literal with a design and to a point, this specific design approaches the company it serves very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more focus grabbing and much more memorable.

logo design with a leaping eco-friendly frog made for a household enjoyable center in Del City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to include a couple of springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a trail, a stream, and also a tree - created for Del City traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t capture locations or things but rather convey emotional experiences through the photos they record. The thought behind this logo design was to make use of negative space to communicate more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I tried to do something much the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Del City logo design but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Del City logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the customer, while he loved the concept, didn’t care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his contempt for this specific type of sea bird.

When I turn a concept over to a customer I encourage them to share it with colleagues and family as well as with other people that they don’t actually know so as to get unbiased opinions on the value of a design. Fortunately, he shared it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world given that the people that tend to hire an expert to design their logo design realize how vital a logo is for their company so they are way more invested in the end result. Every logo design project has it’s portion of hurdles, however the largest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Del City book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it is the most vital part of a published book since it is in most cases the initial thing a person sees in the bookstore. For a publishing company, it’s the most ideal opportunity they will likely ever get to promote their brand and get their logo design in front of the people that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many instances 1 of the aspects people tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline based in LA and while I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of flight and it was certainly a victory.

 Del City logo layout used for advertising and also a tag layout for Vintage Case features an antiquated typeface design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which looked to be vintage cases. For this business logo concept I strove to come up with a logo that possessed a fluid retro feel to it and could be used for every thing from a web site to a label on brand new cases that seemed like they were from another point in time.

Logo produced for an orthodontist in Del City, layout consist of an arc with lines intersecting via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo design jobs considering that it seems that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to small business branding, if dining establishments approached their branding in the same way dentists do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo includes 4 personalities staggered in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize precisely how people should think or feel they don’t understand the mission of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that describes itself won’t have the opportunity to be comprehended.

Logo layout developed for a hair layout studio including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that conveyed a spirit of peace and class for their new hair salon. I came up with a concept which did not go the obvious route of designing just a stylized orchid but instead delivered a logo design which implied an orchid in the pattern of a swirl incorporated in to the letter O in the name and by placing attention on the concept with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a company logo is in most cases the incorrect course and in this case, the design ended up not being about the flower but alternately put the importance on the feeling that they really wanted to transmit to their clients.

Arabian steed logo style produced for an equine ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct company logo concept fashioned to embody the unique physical traits of the Arabian type of horses. With a distinctive head form and very high tail carriage, the Arabian is one of the very most quite easily identifiable equine types in the entire world.

Las Cafe logo style a little restaurant, style includes a changed script font which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, design contains a changed manuscript font style which floats over a team of luxuriant lines and also dots.

Logo design for a software application developer the style features as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in quite a few cases the significance supporting a logo design is just as important as how it brands the organization it stands for.

Progress logo design developed for a Del City interior developer, style function a series of red circles that intersect as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Del City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, collaborates, and manages such tasks. Interior design is a diverse occupation that includes conceptual development, space planning, location examinations, programming, study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and also A in middle of words progressed have actually been changed to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Del City logo design job was carried out for a management coach that enables business professionals to become more successful at managing people, expectations, and productivity.

A logo style including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market was primed for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their previously owned equipment to other sports enthusiasts. I designed their Del City business logo dsign using an illustration that captures the attention of traffic and projects an image that arouses the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really composed for an Del City regional farm it was actually created for a commodities broker, and this company was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop an identity that projects self-assurance, success, and affluence.
Logo made for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is similar to a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the business owner to create a logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.