Lawton Logo Design

Each and every new Lawton organization understands that they need a logo, but few new business owners entirely comprehend the pivotal role their logo design will perform in their becoming successful, or precisely why one logo design works better than another. A logo design has an instant and sustaining influence on the financial success of a company, select the correct one and it will make the door swing and cash register ring, select the incorrect one and it can be an obstacle and a hindrance for the life span of an organization. The logos included in the ImageCo portfolio help Lawton businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs don’t demand contemplation, they can be understood in just a glance.
  2. Scalability: from business cards to billboards a scalable logo will be legible and just as emotive at any scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a company logo must be enduring and will feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bicycle created for a Lawton coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening up in an older part of the area and hoped to cast a nostalgic feel without appearing as boring or low energy. I fulfilled both tasks by creating a symbol concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo design with a microscopic lense slide and germs created for Lawton clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and outcomes of diseases, mainly the branch of medicine which deals with the laboratory assessment of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it represents quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more attention grabbing and more meaningful.

logo style with a leaping eco-friendly frog made for a family enjoyable facility in Lawton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to feature a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a mountain, a trail, a stream, and also a tree - made for Lawton travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality because travel photographers tend not to capture locations or things but rather reveal emotional experiences through the photos they capture. The thought behind this logo design was to utilize negative space to reveal more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I made an effort to do something similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Lawton logo but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 Lawton logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my client, while he liked the concept, didn’t care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his aversion for this specific breed of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and family as well as with individuals that they don’t even know so as to get neutral viewpoints on the benefit of a design concept. Fortunately, he talked about it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a weird animal in the design world because the people that tend to hire a professional to design their business logo comprehend how essential a logo design is for their organization so they are much more invested in the end result. Every logo design job has it’s portion of challenges, but the biggest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Lawton book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it is the most critical part of a published book because it is usually the initial thing a person views in the book store. With respect to a publishing company, it’s the most ideal opportunity they will ever get to advertise their label and get their logo design in front of the people that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many instances one of the things consumers tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline based in LA and although I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of air travel and it was undoubtedly a winner.

 Lawton logo layout made use of for advertising and also a label design for Vintage Case includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that looked to be much older cases. For this custom logo design I sought to come up with a logo that provided a fluid old style feel to it and could be used for every thing from a web page to a label on brand new cases that seemed like they were from another era.

Logo developed for an orthodontist in Lawton, style include an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo projects considering that it seems that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to company branding, if restaurants approached their advertising in the same way dental professionals do every one of their company logos would be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo includes 4 characters staggered in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which conveyed that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain how people ought to think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo layout created for a hair layout studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that communicated a sense of contentment and elegance for their new hair salon. I created a design which didn’t go the obvious route of creating just a stylized orchid but instead designed a logo design which suggested an orchid in the formation of a swirl integrated into the letter O in the title and by putting emphasis on the concept using the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a logo design is oftentimes the incorrect path and in this case, the design ended up not being about the flower but instead put the importance on the perception that they wanted to project to their clients.

Arabian steed logo layout created for an equine ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct business logo design customized to display the unique physical traits of the Arabian type of horses. With an identifiable head shape and high tail posture, the Arabian is one of the very most immediately identifiable equine types in the whole world.

Las Coffee shop logo style a small restaurant, design includes a customized manuscript font style which floats over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, style includes a modified manuscript font which hovers above a group of luxuriant lines and also dots.

Logo style for a software designer the style features and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in many cases the substance supporting a logo is equally as important as how it brands the company it represents.

Evolve logo style created for a Lawton indoor designer, layout attribute a series of red circles that converge as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lawton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, site examinations, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and also A in center of the word advanced have been customized to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lawton logo design job was carried out for a management guide that enables business professionals to develop into more effective at managing people, expectations, and productivity.

A logo design including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was ready for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a place to sell off their secondhand goods to other sports enthusiasts. I tailored their Lawton logo design dsign with an illustration which captures the interest of traffic and sends an image that wakens the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really created for an Lawton regional farm it was in reality created for a products broker, and this trademark was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to make a graphic that projects self-assurance, effectiveness, and luxury.
Logo design created for making use of a sign for the dining establishment (Brewgrrs), it is an ornate script font style that is evocative a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the proprietor to produce a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.