Norman Logo Design

Virtually every new Norman business understands that they require a logo, however few new business owners fully realize the key role their logo can perform in their becoming successful, or why one business logo works far better than another. A logo design has an instant and long-term impact on the growth of a company, select the right one and it will make the door swing and phone ring, go with the wrong one and it can be an obstacle and an impediment for the life of an organization. The logos included in the ImageCo portfolio help Norman companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t demand contemplation, they can be understood in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and equally emotive at any size.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo must be timeless and will feel relevant today, tomorrow, and twenty years from today.

Retro logo design of a bicycle produced for a Norman coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually launching in an older section of the town and really wanted to visualize a retro atmosphere without coming across as stodgy or low energy. I achieved both tasks by means of designing a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo design with a microscope slide as well as germs developed for Norman medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the root causes and effects of diseases, mainly the branch of healthcare that deals with the clinical examination of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be overly literal with a design and to a point, this specific design approaches the company it represents very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more focus grabbing and more meaningful.

logo layout with a leaping green frog designed for a family fun facility in Norman.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to incorporate a couple springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a group of birds, a mountain, a route, a stream, and a tree - made for Norman traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector because travel photographers don’t shoot locations or things but rather convey emotional experiences through the photos they capture. The thought behind this logo composition was to use negative space to reveal more than what was visible upon first view, which I think is representative of almost all professional photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I made an effort to do something similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Norman logo design but also to illustrate the depth of her work and in the way that she views the world through the lens of her camera.

 Norman logo design with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I honestly relish and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the client, while he loved the concept, really did not care for my choice of birds. This guy really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this particular type of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get unprejudiced opinions on the benefit of a design. Fortunately, he talked about it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world because the people that tend to hire a professional to create their logo recognize how vital a logo design is for their business so they are way more invested in the final result. Every logo design job has it’s portion of difficulties, but the greatest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Norman publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, but it is the most crucial part of a published book due to the fact that it is usually the primary thing a person sees in the book store. Concerning a publisher, it’s the optimal opportunity that they will likely ever get to promote their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many instances 1 of the traits folks tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service situated in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a sense of airline flight and it was definitely a winner.

 Norman logo design made use of for advertising and marketing as well as a label layout for Vintage Instance includes an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that seemed to be antique cases. For this logo concept I tried to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for anything from a website to a label on brand new cases that appeared like they were from a different point in time.

Logo design developed for an orthodontist in Norman, layout consist of an arc with lines converging via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo jobs considering that it appears that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to small business branding, if dining establishments approached their branding in the same way dental professionals do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo design features 4 personalities surprised in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to describe precisely how people should think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the opportunity to be understood.

Logo style produced for a hair style studio including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that carried an atmosphere of tranquility and elegance for their new hair studio. I came up with a concept which did not go the obvious direction of creating merely a stylized orchid but instead designed a company logo which suggested a flower in the pattern of a swirl featured into the letter O in the name and by putting attention on the logo design along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a company logo is in most cases the incorrect direction and in this case, the design ended up not being about the orchid but alternately placed the importance on the emotion that they really wanted to transmit to their clients.

Arabian steed logo layout created for a horse ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logotype concept tailored to symbolize the unique physical traits of the Arabian pedigree of horses. By having a different head form and high tail posture, the Arabian is one of the very most immediately recognizable horse breeds in the entire world.

Las Coffee shop logo design a small dining establishment, design includes a modified script typeface which hovers above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, style consists of a customized script font which floats above a team of ornate lines as well as dots.

Logo design for a software application designer the layout features and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However, it represented something to the owner of the business and in many cases the meaning supporting a business logo is just as important as how it brands the company it represents.

Evolve logo layout created for a Norman interior developer, style function a series of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Norman interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, researches, collaborates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, area planning, location inspections, programming, study, interacting with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and also A in center of words advanced have been modified to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Norman logo design project was completed for a management advisor that enables business professionals to become more efficient at overseeing people, expectations, and profitability.

A logo layout including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market was primed for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a location to sell their secondhand items to other sports enthusiasts. I created their Norman logo dsign along with an image which garners the attention of traffic and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo style has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually produced for an Norman area farm it was really developed for a commodities broker, and this particular trademark was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to make a brand mark that projected trust, financial success, and affluence.
Logo design designed for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the owner to produce a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.