Acute Care 360 ImageCo, Norman, Oklahoma, OK,

ImageCo, Norman, Oklahoma, OK,

Evolv Design logo designed by ImageCo, Norman, Oklahoma, OK,

Red Panda Publishers logo designed by ImageCo, Norman, Oklahoma, OK,

Norman, Oklahoma, OK,

ImageCo, Norman, Oklahoma, OK,
ImageCo, Norman, Oklahoma, OK,

Mid Valley Pathology logo designed by ImageCo, Norman, Oklahoma, OK,

FSA OK logo designed by ImageCo, Norman, Oklahoma, OK,

Emerald Heights logo designed by ImageCo, Norman, Oklahoma, OK,

Club Sapphire logo designed by ImageCo, Norman, Oklahoma, OK,

Downtown Dogs logo designed by ImageCo, Norman, Oklahoma, OK,

School board logo designed by ImageCo, Norman, Oklahoma, OK,

Ferry Street Coffee Company logo designed by ImageCo, Norman, Oklahoma, OK,

Stoney Forensic logo designed by ImageCo, Norman, Oklahoma, OK,

Smart kernels logo designed by ImageCo, Norman, Oklahoma, OK,

STRATEGIES FOR SELECTING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design company presents a money back guarantee try to remember that they can not reimburse the amount of time you invest which is eminently more precious than your money is.

PORTFOLIO

Some designers talk a good game but inevitably a designer can only be determined by the quality of their portfolio, if the work in their portfolio does not contain actual examples chances are they won’t be able to produce a quality logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s purpose is to echo your unique vision for your company. If a designer isn’t focused on actualizing your vision, the thing they are actually focused on is how soon they will get paid.

Norman LOGO DESIGN​

For over two decades ImageCo has been helping small business owners establish memorable brands. We’ve undertaken logo design work for builders, schools, heart surgeons, party planners, restaurants, retailers, and practically every other kind of business you can imagine. What makes ImageCo different compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be utilized as an electric sign. Because of our sign first technique our identity designs can, and have been used in everything from garment labels to electrical signs. Our sign first technique insures that our logos are equally reliable whether they are used in TV commercials or web apps, they are consistently recognizable, comprehended, and always remembered regardless of size or purpose.

American Made ★ Design

The thing which seriously sets ImageCo apart from other design firms that you might have come across online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are retained to do, we do in-house. No matter the kind of design project we accept, logo, web page, trade show booth, or commercial sign, we do not, and never will contract out our customer’s projects to 3rd parties located outside the US. Whenever you phone us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not a middleman that increases the cost of your design project and determines the terms of how we conduct business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Nearly every new Norman business realizes that they probably need a logo, yet few new business owners fully realize the pivotal role their organization’s logo will play in their financial success, or exactly why one logo design performs far better than another. A business logo has a critical and long-term impact on the growth of a company, pick the correct one and it can make the door swing and cash register ring, go with the incorrect one and it will be a barrier and a hindrance for the life of a company. The logos featured in the ImageCo portfolio help Norman businesses prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be grasped in just a glance.
  2. Scalability: from business cards to retail signs a scalable logo design will stay legible and equally emotive at every size.
  3. Versatility: logos which work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or business they brand.
  5. Relevance: a logo needs to be enduring and should feel equally relevant today, tomorrow, and twenty five years from today.

understanding branding

Brand – It is both a verb and a noun, it is an identifying mark and the act of marking something to ensure that it can be recognized, its origin comes from the mark burned onto livestock. Today a brand symbolizes virtually anything with a motive, regardless if it be profit or political parties, a brand is an inherent aspect of specifying the worth of a specific thing in the customer’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are all from the same family, the difference being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest aimed at a target audience, it’s goal is to develop an image that the target market will likely identify with.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When a person says the names Lamborghini or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and that is what makes individuals buy those brands. Brand image is why people purchase specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you reflect on the beginning of a lot of branding companies you’ll find that they are quite often re-branded marketing companies. When somebody claims they are in advertising and marketing lots of people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that specializes in a kind of visual design that helps form the public image of a firm, a product or a company. Brand identity designers create logo designs, signage designs, product packaging, and collateral material such as cards, stationery, and brochures. Some visual designers also build sites and software interfaces. The crucial function of a brand identity designer is to create the visual cues and a psychological tone with the objective of affecting activities, end results and assumptions.

Featured logos & signs

Retro logo layout of a bike developed for a Norman coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening up in an old section of town and really wanted to cast a nostalgic atmosphere without coming across as monotonous or low energy. I achieved each of the jobs via designing a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo design with a microscope slide and bacteria developed for Norman medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and effects of diseases, mainly the field of medicine that deals with the laboratory evaluation of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it represents very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more focus grabbing and even more meaningful.

logo layout with a leaping eco-friendly frog developed for a household fun facility in Norman.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for physicians, dental offices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to incorporate a couple springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a route, a stream, as well as a tree - designed for Norman travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to capture places or things but instead project emotional experiences by means of the pictures they capture. The idea behind this logo composition was to utilize negative space to reveal more than what was visible upon first view, which I think is representative of the majority of good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I tried to do something much the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Norman logo design but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Norman logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely enjoy and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my client, while he liked the concept, really did not care for my choice of birds. This guy seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this particular type of sea bird.

When I turn a design over to a client I urge them to share it with friends and colleagues and family as well as with folks that they don’t actually know so as to get honest opinions on the worthiness of a concept. Fortunately, he talked about it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a weird creature in the design world given that the people that tend to hire a professional to create their logo recognize how vital a logo is for their organization so they are way more vested in the result. Every logo project possesses it’s allotment of difficulties, however the biggest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Norman book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, however it really is the most crucial part of a printed book given that it is in most cases the initial thing a person views in the bookstore. Concerning a publishing company, it’s the absolute best opportunity they will likely ever get to advertise their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many occurrences 1 of the aspects individuals tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company located in LA and although I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a good sense of air travel and it was definitely a victory.

 Norman logo style made use of for advertising and marketing as well as a label layout for Vintage Situation features an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that looked to be vintage cases. For this logo design I sought to come up with a logo that possessed a fluid vintage feel to it and could easily be utilized for anything from a website to an insignia on brand new cases that appeared like they were from a different era.

Logo developed for an orthodontist in Norman, layout include an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo jobs considering that it seems that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to business marketing, if dining establishments approached their advertising in the exact same way dental offices do every one of their company logos would definitely be a picture explaining something they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo includes 4 personalities staggered in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain how individuals should think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself won’t have the chance to be understood.

Logo layout developed for a Norman hair layout studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that conveyed a feeling of tranquility and class for their new hair studio. I created a design which didn’t go the obvious path of crafting simply a stylized orchid but rather delivered a logo which implied an orchid in the pattern of a swirl incorporated into the letter O in the name and by putting attention on the logo design using the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is more often than not the wrong route and in this case, the design ended up not being about the orchid but alternately placed the emphasis on the perception that they wanted to project to their clients.

Arabian horse logo layout created for an equine cattle ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique organization logo design customized to manifest the unique physical traits of the Arabian pedigree of equines. With a distinctive head form and very high tail carriage, the Arabian is one of the most easily identifiable horse types in the world.

Las Cafe, A Norman restaurant logo style a little dining establishment, layout contains a customized manuscript font which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, layout consists of a changed manuscript typeface which floats above a team of ornate lines as well as dots.

Logo style for a software program developer the design features as well as iconic Norman aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the company and in many cases the substance behind a logo design is just as important as how it serves the company it represents.

Develop logo design created for a Normaninterior developer, design function a series of red circles that converge and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Norman interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, location assessments, programming, study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions in Norman, the characters for letter V and A in middle of words advanced have actually been changed to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Norman logo design job was done for a management specialist that assists business leaders to become more successful at overseeing people, expectations, and profitability.

A Norman business logo design including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly realized the market was prepared for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a spot to market their pre-owned items to other sports enthusiasts.

I designed their Norman logo design design along with an illustration that garners the interest of traffic and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.

Logo layout MQ ranches, this Norman company logo layout has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really developed for an Norman area farm it was actually designed for an investments broker, and this business logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make a brand mark that projected trust, financial success, and prosperity.

 Norman Logo design for a nonprofit, Turning Factor Solutions - the logo layout attribute for ostensibly encountering arrow as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where the target is. Fortunately, in this instance, I struck a bullseye with the very first go.

Logo designed for making use of an indication for the restaurant (Brewgrrs), it is an elaborate script font style that is evocative a popular Norman sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the business owner to create a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Norman, Oklahoma, OK,
Logo designed by ImageCo, Norman, Oklahoma, OK,
Logo designed by ImageCo, Norman, Oklahoma, OK,
Logo designed by ImageCo, Norman, Oklahoma, OK,
Electrical sign design for Norman restaurnat designed by Norman Sign Business
Norman logo design and brand identity design for Norman businesses
Logo designed by ImageCo, Norman, Oklahoma, OK,
Logo designed by ImageCo, Norman, Oklahoma, OK,
Logo designed by ImageCo, Norman, Oklahoma, OK,
Logo designed by ImageCo, Norman, Oklahoma, OK,
Logo designed by ImageCo, Norman, Oklahoma, OK,

Logo designed by ImageCo, Norman, Oklahoma, OK,

Logo designed by ImageCo, Norman, Oklahoma, OK,

Logo designed by ImageCo, Norman, Oklahoma, OK,

Logo designed by ImageCo, Norman, Oklahoma, OK,

Logo designed by ImageCo, Norman, Oklahoma, OK,
Logo designed by ImageCo, Norman, Oklahoma, OK,
Logo designed by ImageCo, Norman, Oklahoma, OK,
Logo designed by ImageCo, Norman, Oklahoma, OK,
Logo designed by ImageCo, Norman, Oklahoma, OK,
Logo designed by ImageCo, Norman, Oklahoma, OK,
Logo designed by ImageCo, Norman, Oklahoma, OK,
Logo designed by ImageCo, Norman, Oklahoma, OK,
Logo designed by ImageCo, Norman, Oklahoma, OK,
Logo designed by ImageCo, Norman, Oklahoma, OK,