Albany Logo Design

Each and every new Albany venture realizes that they require a logo, but few new business owners thoroughly comprehend the pivotal role their organization logo will play in their success, or exactly why one logo design performs far better than another. A company logo has an immediate and long term influence on the growth of a company, choose the right one and it will make the door swing and phone ring, select the wrong one and it can be a barrier and an impediment for the life of an organization. The logos included in the ImageCo portfolio help Albany companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos do not require deliberation, they can be grasped in merely a glance.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and equally emotive at every size.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a company logo should be lasting and should feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bike created for a Albany coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually opening up in an old section of the community and wanted to cast an old-fashioned vibe without appearing as monotonous or low energy. I accomplished each of the jobs by creating a sign design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo layout with a microscope slide and also bacteria created for Albany clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and effects of diseases, mainly the field of medicine which works with the laboratory evaluation of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Typically I try not to be overly literal with a concept and to a point, this design approaches the company it represents very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more attention grabbing and much more memorable.

logo layout with a leaping eco-friendly frog created for a family fun facility in Albany.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to include a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a path, a stream, and a tree - created for Albany travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t shoot locations or things but rather convey emotional experiences through the images they capture. The idea behind this logo design was to utilize negative space to project more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I attempted to do something comparable to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Albany logo design but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Albany logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I genuinely savor and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the customer, even though he loved the concept, didn’t care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this particular type of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with colleagues and family as well as with individuals that they don’t even know so as to get honest judgements on the value of a design concept. Fortunately, he talked about it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a weird creature in the design world because the people that are inclined to hire an expert to design their logo comprehend how essential a logo design is for their organization so they are way more vested in the end result. Every logo design job has it’s allotment of challenges, but the biggest challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Albany publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it is the most essential part of a published book since it is usually the first thing a person sees in the book shop. For a publisher, it’s the optimal opportunity they will ever have to promote their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems like that in many occurrences one of the aspects folks tend to remember the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline situated in LA and while I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a good sense of flight and it was surely a winner.

 Albany logo layout made use of for marketing and also a tag style for Vintage Instance includes an old font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that looked to be vintage cases. For this custom logo design I attempted to come up with a logo that possessed a fluid vintage feel to it and could easily be utilized for every thing from a website to a label on brand new cases that looked like they were from a different point in time.

Logo design developed for an orthodontist in Albany, style include an arc with lines intersecting with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging and difficult logo design projects due to the fact that it seems that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to small business marketing, if restaurants approached their advertising in the exact same way dental professionals do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dental business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo design features 4 personalities surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name provided a unique opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo style produced for a hair design workshop including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that communicated an atmosphere of contentment and class for their new hair studio. I created a design that did not go the obvious route of making simply a stylized orchid but rather created a logo design that implied an orchid in the pattern of a swirl integrated in to the letter O in the title and by putting emphasis on the logo design with the figure of a hummingbird floating above the image itself. The obvious path in creating a company logo is generally the wrong route and in this case, the design ended up not being about the flower but instead placed the attention on the emotion that they wanted to project to their patrons.

Arabian horse logo style developed for an equine cattle ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind brand design tailored to symbolize the unique physical traits of the Arabian breed of horses. By having a different head form and high tail posture, the Arabian is one of the most easily recognizable equine breeds in the entire world.

Las Coffee shop logo layout a tiny restaurant, style contains a customized manuscript font style which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, design consists of a changed manuscript font style which hovers over a team of elaborate lines as well as dots.

Logo style for a software application designer the design attributes as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the company and in quite a few cases the symbolism supporting a logo design is just as important as how it serves the company it represents.

Advance logo style created for a Albany indoor developer, layout feature a collection of red circles that converge as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Albany interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, investigates, collaborates, and manages such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, location inspections, programming, analysis, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V as well as A in center of the word advanced have actually been changed to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Albany logo design assignment was done for a management guide that assists business professionals to become more efficient at handling people, expectations, and productivity.

A logo layout featuring an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market was primed for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a location to sell off their secondhand products to other sports enthusiasts. I tailored their Albany logo design dsign with a graphic that pulls in the interest of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo design has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really created for an Albany area farm it was actually devised for a commodities broker, and this logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to generate a graphic that projected self-assurance, financial success, and prosperity.
Logo design developed for using an indication for the restaurant (Brewgrrs), it is an ornate script typeface that is reminiscent of a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to create a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.