Ashland Logo Design

Virtually every new Ashland business knows they require a logo, yet few entrepreneurs fully understand the crucial role their logo will play in their becoming successful, or exactly why one logo design works far better than another. A company logo has a critical and long term effect on the growth of a business, go with the correct one and it will make the door swing and cash register ring, select the wrong one and it will be a barrier and a hindrance for the life span of an organization. The logos featured in the ImageCo portfolio help Ashland businesses prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos don’t demand deliberation, they can be realized in just a glance.
  2. Scalability: from business cards to posters a scalable logo will remain legible and just as emotive at every dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo must be enduring and will feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bicycle developed for a Ashland coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening in an older section of the town and really wanted to project an old-fashioned feel without appearing as uninteresting or low energy. I fulfilled both of these tasks via designing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo style with a microscopic lense slide and also germs designed for Ashland clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and outcomes of diseases, especially the branch of medicine that works with the clinical evaluation of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be overly literal with a concept and to a degree, this design approaches the company it serves very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more focus grabbing and more memorable.

logo design with a jumping eco-friendly frog created for a family members enjoyable center in Ashland.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for surgeons, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to include a couple springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a group of birds, a hill, a route, a stream, and also a tree - made for Ashland traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche profession because travel photographers tend not to shoot locations or things but instead project emotional experiences by means of the images they capture. The thought behind this logo design was to use negative space to reveal more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I tried to do something the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Ashland logo but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Ashland logo design with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I really take pleasure in and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my client, while he liked the concept, didn’t care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this particular type of sea bird.

When I turn a concept over to a client I encourage all of them to share it with colleagues and family members as well as with people that they don’t actually know so as to get unprejudiced point of views on the worthiness of a design. Fortunately, he shared it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Business logos are a weird animal in the design world because the people that have a tendency to hire a professional to design their logo design realize how vital a logo design is for their company so they are much more invested in the outcome. Every logo project has it’s portion of hurdles, but the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Ashland book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, yet it really is the most vital part of a printed book given that it is usually the initial thing a person sees in the book shop. With regard to a publishing company, it’s the opportunity that they will ever get to publicize their brand and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many cases one of the traits consumers usually tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service based in LA and while I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of airline flight and it was surely a victory.

 Ashland logo design used for advertising and marketing as well as a tag layout for Vintage Case includes an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that looked to be older cases. For this brand design I strove to come up with a logo that provided a fluid old style feel to it and could be utilized for every thing from a web page to a label on brand new cases that appeared like they were from a different era.

Logo design created for an orthodontist in Ashland, style include an arc with lines converging through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most difficult logo design jobs because it seems that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to small business marketing, if dining establishments approached their branding in the very same way dental professionals do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo features 4 personalities startled in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe how individuals should think or feel they don’t understand the mission of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that describes itself will never have the chance to be comprehended.

Logo layout developed for a hair style workshop including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that projected a sense of relaxation and elegance for their new hair salon. I created a concept that didn’t go the obvious path of creating just a stylized orchid but instead crafted a company logo that implied an orchid in the formation of a swirl integrated in to the letter O in the name and by placing attention on the logo design along with the figure of a hummingbird hovering above the image itself. The obvious path in creating a business logo is more often than not the wrong route and in this case, the design ended up not being about the flower but alternately put the main focus on the perception that they wanted to forecast to their customers.

Arabian steed logo style produced for a steed cattle ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct custom logo design customized to symbolize the unique physical traits of the Arabian breed of equines. By having an identifiable head form and very high tail posture, the Arabian is one of the very most immediately recognizable horse breeds in the whole world.

Las Cafe logo design a small dining establishment, layout contains a modified script typeface which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, style consists of a changed script font style which floats above a group of elaborate lines and also dots.

Logo design for a software programmer the style functions and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in quite a few cases the significance supporting a company logo is just as important as how it brands the enterprise it represents.

Evolve logo layout created for a Ashland interior designer, design feature a collection of red circles that intersect as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ashland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, researches, collaborates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, space planning, location inspections, programming, study, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word advanced have been modified to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Ashland logo design project was completed for a management guide that aids business professionals to develop into more efficient at handling people, expectations, and profitability.

A logo layout featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly realized the market place was ready for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a place to market their previously owned equipment to other sports enthusiasts. I created their Ashland logo dsign along with a graphic that garners the interest of vehicles and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually produced for an Ashland area farm it was actually designed for a commodities broker, and this particular company was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create a brand mark that projects confidence, success, and prosperity.
Logo design made for making use of a sign for the restaurant (Brewgrrs), it is an ornate script font style that is similar to a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to produce a logo design which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.