Eugene, Oregon Logo Design

Virtually every new Eugene business knows they need a logo, yet few entrepreneurs fully understand the pivotal role their business logo will perform in their financial success, or the reason that one logo design works more effectively than another. A logo design has a critical and lasting influence on the success of a business, pick the right one and it will make the door swing and cash register ring, choose the incorrect one and it will be a barrier and a hindrance for the longevity of a company.

The logos presented in the ImageCo portfolio help Eugene, Oregon businesses succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs do not demand contemplation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and just as emotive at any scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo design should be lasting and will feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike produced for a Eugene, Oregon coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening in an old part of the area and hoped to project a vintage vibe without appearing as uninteresting or low energy. I achieved both jobs by designing a symbol design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo style with a microscopic lense slide as well as bacteria made for Eugene, Oregon clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and effects of diseases, especially the branch of healthcare that works with the laboratory evaluation of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be excessively literal with a concept and to a point, this design approaches the company it represents fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more focus grabbing and much more meaningful.

logo design with a leaping environment-friendly frog created for a household fun center in Eugene, Oregon.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to include a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing and advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a mountain, a trail, a stream, and also a tree - created for Eugene, Oregon travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot locations or things but instead reveal emotional journeys through the images they capture. The thought behind this logo design was to use negative space to communicate more than what was visible upon initial view, which I think is representative of most professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I attempted to do something comparable to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Eugene logo but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Eugene logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I truly savor and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the customer, even though he loved the concept, didn’t care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his aversion for this specific type of sea bird.

When I turn a design over to a customer I urge all of them to share it with colleagues and family members as well as with other people that they don’t actually know so as to get honest opinions on the benefit of a design concept. Fortunately, he shared it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a weird animal in the design world given that the people that are inclined to hire a professional to create their logo design understand how crucial a logo is for their company so they are much more invested in the outcome. Every logo design project possesses it’s share of hurdles, but the most significant challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Eugene, Oregon publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, nevertheless it is the most crucial part of a printed book due to the fact that it is in most cases the very first thing a person sees in the bookstore. For a publishing company, it’s the most ideal opportunity they will likely ever get to spotlight their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many occurrences one of the things folks often tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a good sense of air travel and it was definitely a winner.

 Eugene logo design utilized for advertising and also a label style for Vintage Instance features an old-fashioned font style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that looked to be much older cases. For this custom logo design I strove to come up with a logo that offered a fluid nostalgic feel to it and could easily be used for everything from a web site to an insignia on brand new cases that appeared like they were from another point in time.

Logo developed for an orthodontist in Eugene, Oregon, style consist of an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo design projects considering that it seems that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to business marketing, if restaurants approached their branding in the same way dental practitioners do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo design includes 4 characters surprised in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate exactly how people should think or feel they don’t understand the mission of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself won’t have the chance to be understood.

Logo style developed for a hair style workshop including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which projected a sense of calmness and elegance for their new hair studio. I came up with a design which did not go the obvious direction of designing just a stylized orchid but alternatively delivered a logo design that suggested a flower in the formation of a swirl incorporated into the letter O in the name and by putting emphasis on the logo design using the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a logo design is frequently the incorrect direction and in this case, the design ended up not being about the flower but instead placed the main focus on the feeling that they really wanted to forecast to their customers.

Arabian equine logo style produced for a horse cattle ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique logotype design tailored to embody the unique physical traits of the Arabian pedigree of horses. With an identifiable head shape and high tail posture, the Arabian is one of the most immediately recognizable equine breeds in the whole world.

Las Coffee shop logo design a small dining establishment, design includes a changed script typeface which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, style contains a changed manuscript font style which hovers above a team of elaborate lines as well as dots.

Logo design for a software program developer the style attributes and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in quite a few cases the meaning supporting a company logo is just as important as how it brands the company it represents.

Develop logo layout created for a Eugene, Oregon indoor designer, design attribute a series of red circles that converge and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Eugene, Oregon interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, coordinates, and manages such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site assessments, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and A in middle of words progressed have actually been customized to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Eugene, Oregon logo design assignment was completed for a leadership coach that assists business leaders to become more successful at managing people, expectations, and profitability.
A logo layout featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market was prepared for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their used products to other sports enthusiasts. I created their Eugene logo design dsign utilizing an illustration that garners the interest of traffic and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually composed for an Eugene, Oregon area farm it was really developed for a commodities broker, and this logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to develop a graphic that projected esteem, success, and luxury.

 Eugene Logo design for a not-for-profit, Turning Factor Solutions - the logo style function for outwardly facing arrowhead and the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where the target is. Luckily, in this particular instance, I struck a bullseye with the very first go.

Logo design designed for using an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is evocative a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the business owner to develop a business logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.