Acute Care 360 ImageCo, Eugene, Oregon, OR,

ImageCo, Eugene, Oregon, OR,

Evolv Design logo designed by ImageCo, Eugene, Oregon, OR,

Red Panda Publishers logo designed by ImageCo, Eugene, Oregon, OR,

Eugene, Oregon, OR,

ImageCo, Eugene, Oregon, OR,
ImageCo, Eugene, Oregon, OR,

Mid Valley Pathology logo designed by ImageCo, Eugene, Oregon, OR,

FSA OK logo designed by ImageCo, Eugene, Oregon, OR,

Emerald Heights logo designed by ImageCo, Eugene, Oregon, OR,

Club Sapphire logo designed by ImageCo, Eugene, Oregon, OR,

Downtown Dogs logo designed by ImageCo, Eugene, Oregon, OR,

School board logo designed by ImageCo, Eugene, Oregon, OR,

Ferry Street Coffee Company logo designed by ImageCo, Eugene, Oregon, OR,

Stoney Forensic logo designed by ImageCo, Eugene, Oregon, OR,

Smart kernels logo designed by ImageCo, Eugene, Oregon, OR,

TIPS ON IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design firm presents a money back guarantee try to remember that they can’t refund the time you commit which is much more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a designer can only be evaluated by the quality of their portfolio, if the work in their portfolio does not feature real world samples chances are they will not be able to deliver a quality logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s objective is to reflect your personal vision for your company. If a logo designer isn’t focused on actualizing your vision, the thing they are actually focused on is how soon they will get paid.

Eugene LOGO DESIGN​

For over 2 decades ImageCo has been helping businesses of all kinds cultivate unforgettable brands. We’ve undertaken branding work for mechanics, educational institutions, heart surgeons, party planners, coffee shops, retail stores, and just about every other kind of business you can imagine. What makes us different compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every logo design project as if it will be used as an electric sign. As a result of our sign first method our identity designs can, and have been used in everything from garment labels to neon signs. Our sign first approach guarantees that our logos are equally successful whether they are used in TV commercials or web headers, they are consistently recognizable, comprehended, and remembered regardless of size or purpose.

American Made ★ Design

The one difference which seriously sets ImageCo apart from many of the design agencies that you might have encountered on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are hired to do, we do ourselves. Regardless of the type of design project we accept, logo, web page, trade show banners, or electric sign, we do not, and never will contract out our client’s projects to agencies based outside the US. When you phone us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not an agent that marks up the price of your project and determines the terms of how my customers and I do business.

QUALITIES OF A POWERFUL LOGO DESIGN

Every new Eugene entrepreneur understands that they require a logo, however few new business owners entirely comprehend the crucial role their business logo will perform in their financial success, or why one business logo works far better than another. A company logo has an immediate and long term effect on the success of a company, select the correct one and it will make the door swing and phone ring, choose the incorrect one and it will be a barrier and an impediment for the life span of a company. The logos included in the ImageCo portfolio help Eugene companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not need scrutiny, they can be comprehended in just a glimpse.
  2. Scalability: from label to billboards a scalable logo design will stay legible and just as emotive at any scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or organization they brand.
  5. Relevance: a logo should be lasting and will feel equally relevant today, tomorrow, and twenty years from today.

understand your brand

Brand – It is both a verb and a noun, it is an identifying mark and also the act of marking something to ensure that it could be recognized, its foundation originates from the mark burned onto livestock. Today a brand symbolizes practically anything with an objective, whether it be profit or government agencies, a brand is an inherent aspect of specifying the value of a specific thing in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are each from the exact same family, the distinction being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest directed at a target market, it’s goal is to produce an image that the target market will likely relate to.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When somebody states the brand names Ferrari or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and that is what makes individuals purchase those products. Brand image is why individuals purchase most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you reflect on the beginning of most branding companies you’ll find that they are often re-branded advertising companies. When somebody says they are in marketing the majority of people will likely have a preconceived notion about what they do. However when somebody says “I am in branding”… it just sounds more attractive, probably it’s since many people do not recognize what it indicates to be in branding so it comes off as mysterious and kind of attractive.

Brand Identity – Is a comprehensive term that defines the visual aspects of a product or company that affect understandings. This largely includes the name, the logo design, the packaging, the colors used but can also include audio, illumination, texture, signs, actually anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that specializes in a type of visual design that helps form the image of a company, a product or a business. Brand identity designers produce logo designs, signage designs, product packaging, and collateral material such as business cards, stationery, and brochures. Some identity designers also design web sites and also software interfaces. The crucial function of a brand identity designer is to create the visual cues and also a psychological tone with the goal of affecting actions, end results and perceptions.

Featured logos & signs

Retro logo layout of a bicycle produced for a Eugene coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually launching in an old part of the city and wanted to visualize a retro atmosphere without appearing as stodgy or low energy. I achieved the two tasks via creating a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo design with a microscope slide as well as bacteria created for Eugene clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the root causes and effects of diseases, especially the branch of healthcare which deals with the laboratory examination of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be overly literal with a concept and to a degree, this specific design approaches the company it represents fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more interest grabbing and a lot more meaningful.

logo style with a jumping environment-friendly frog designed for a family members fun center in Eugene.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for physicians, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a path, a stream, and also a tree - developed for Eugene traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche area because travel photographers don’t shoot locations or things but instead convey emotional journeys by means of the pictures they capture. The idea behind this logo design was to make use of negative space to project more than what was visible upon initial glance, which I think is representative of most professional photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I made an effort to do something very similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Eugene logo but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 Eugene logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I seriously savor and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the client, while he loved the concept, didn’t care for my choice of birds. This guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this specific type of sea bird.

When I turn a concept over to a client I encourage them to talk about it with colleagues and family as well as with folks that they don’t even know so as to get objective assessments on the value of a design. Fortunately, he talked about it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world given that the people that are inclined to hire a professional to create their logo realize how vital a logo design is for their business so they are way more invested in the end result. Every logo design job has it’s portion of hurdles, however the biggest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Eugene publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it really is the most vital part of a published book considering that it is ordinarily the initial thing a person views in the book shop. For a publisher, it’s the optimal opportunity they will likely ever get to advertise their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many occurrences one of the items consumers often tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of flight and it was surely a success.

 Eugene logo style used for advertising and marketing as well as a tag layout for Vintage Situation includes an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which looked to be vintage cases. For this brand concept I strove to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be used for every thing from a web page to an insignia on brand new cases that seemed like they were from another era.

Logo created for an orthodontist in Eugene, design consist of an arc with lines converging through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo projects considering that it appears that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to company advertising, if dining establishments approached their branding in the same way dentists do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo features 4 characters startled in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that communicated that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how people should think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself will never have the likelihood to be comprehended.

Logo style produced for a Eugene hair style studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that carried a feeling of serenity and class for their new hair salon. I came up with a concept which didn’t go the obvious route of making just a stylized orchid but instead delivered a company logo which suggested an orchid in the pattern of a swirl blended into the letter O in the title and by putting attention on the concept along with the silhouette of a hummingbird floating above the image itself. The obvious path in creating a logo is more often than not the incorrect route and in this case, the design ended up not being about the orchid but alternately put the main focus on the feeling that they really wanted to project to their patrons.

Arabian horse logo layout created for an equine ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct custom logo concept styled to symbolize the unique physical traits of the Arabian breed of equines. By having an unique head form and high tail posture, the Arabian is one of the most immediately identifiable horse breeds in the whole world.

Las Cafe, A Eugene restaurant logo design a tiny restaurant, layout contains a modified script typeface which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, layout contains a modified manuscript font style which floats above a group of ornate lines and dots.

Logo style for a software designer the layout functions and famous Eugene component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in many cases the significance behind a business logo is equally as important as how it serves the business it represents.

Evolve logo layout developed for a Eugeneindoor developer, design function a series of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Eugene interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, collaborates, and oversees such ventures. Interior design is a diverse occupation that consists of conceptual development, area planning, site evaluations, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions in Eugene, the personalities for letter V as well as A in center of the word progressed have actually been modified to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Eugene logo design assignment was performed for a leadership consultant that helps business professionals to develop into more effective at supervising people, expectations, and productivity.

A Eugene business logo style including a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market was primed for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a spot to market their used goods to other sports enthusiasts.

I created their Eugene logo design utilizing an illustration which grabs the attention of traffic and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ ranches, this Eugene company logo style has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really created for an Eugene area farm it was in reality designed for an investments broker, and this particular creative logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to make an identity that projected confidence, success, and luxury.

 Eugene Logo design for a not-for-profit, Transforming Point Solutions - the logo design attribute for outwardly dealing with arrowhead and the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to investigate any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of knowing where exactly the target is. Fortunately, in this instance, I hit a bullseye with the very first shot.

Logo created for the use of a sign for the restaurant (Brewgrrs), it is an ornate script typeface that is evocative a well-known Eugene sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the business owner to develop a logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Eugene, Oregon, OR,
Logo designed by ImageCo, Eugene, Oregon, OR,
Logo designed by ImageCo, Eugene, Oregon, OR,
Logo designed by ImageCo, Eugene, Oregon, OR,
Electrical sign design for Eugene restaurnat designed by Eugene Sign Company
Eugene logo design and brand identity design for Eugene businesses
Logo designed by ImageCo, Eugene, Oregon, OR,
Logo designed by ImageCo, Eugene, Oregon, OR,
Logo designed by ImageCo, Eugene, Oregon, OR,
Logo designed by ImageCo, Eugene, Oregon, OR,
Logo designed by ImageCo, Eugene, Oregon, OR,

Logo designed by ImageCo, Eugene, Oregon, OR,

Logo designed by ImageCo, Eugene, Oregon, OR,

Logo designed by ImageCo, Eugene, Oregon, OR,

Logo designed by ImageCo, Eugene, Oregon, OR,

Logo designed by ImageCo, Eugene, Oregon, OR,
Logo designed by ImageCo, Eugene, Oregon, OR,
Logo designed by ImageCo, Eugene, Oregon, OR,
Logo designed by ImageCo, Eugene, Oregon, OR,
Logo designed by ImageCo, Eugene, Oregon, OR,
Logo designed by ImageCo, Eugene, Oregon, OR,
Logo designed by ImageCo, Eugene, Oregon, OR,
Logo designed by ImageCo, Eugene, Oregon, OR,
Logo designed by ImageCo, Eugene, Oregon, OR,
Logo designed by ImageCo, Eugene, Oregon, OR,