Acute Care 360 ImageCo, Forest Grove, Oregon, OR,

ImageCo, Forest Grove, Oregon, OR,

Evolv Design logo designed by ImageCo, Forest Grove, Oregon, OR,

Red Panda Publishers logo designed by ImageCo, Forest Grove, Oregon, OR,

Forest Grove, Oregon, OR,

ImageCo, Forest Grove, Oregon, OR,
ImageCo, Forest Grove, Oregon, OR,

Mid Valley Pathology logo designed by ImageCo, Forest Grove, Oregon, OR,

FSA OK logo designed by ImageCo, Forest Grove, Oregon, OR,

Emerald Heights logo designed by ImageCo, Forest Grove, Oregon, OR,

Club Sapphire logo designed by ImageCo, Forest Grove, Oregon, OR,

Downtown Dogs logo designed by ImageCo, Forest Grove, Oregon, OR,

School board logo designed by ImageCo, Forest Grove, Oregon, OR,

Ferry Street Coffee Company logo designed by ImageCo, Forest Grove, Oregon, OR,

Stoney Forensic logo designed by ImageCo, Forest Grove, Oregon, OR,

Smart kernels logo designed by ImageCo, Forest Grove, Oregon, OR,

STRATEGIES FOR FINDING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design agency offers a money back guarantee try to bear in mind that they can’t reimburse the amount of time you commit which is much more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but inevitably a design firm can only be determined by the quality of their design work, if the work in their portfolio does not contain real world examples odds are they will not be able to deliver a quality logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s objective is to mirror your personal vision for your organization. If a logo designer is not focused on realizing your vision, the thing they are really focused on is how fast they can get paid.

Forest Grove LOGO DESIGN​

For over twenty years ImageCo has been helping start ups and entrepreneurs grow notable brand identities. We’ve undertaken logo design work for farmers, colleges, heart surgeons, party planners, cafes, retail stores, and just about every other kind of business concern you can imagine. What makes us unique compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every logo design project as if it will be used as an electrical sign. Because of our sign first strategy our brand identity designs can, and have been used in everything from garment labels to neon signs. Our sign first approach guarantees that our logo designs are equally effective whether they are used in TV commercials or website headers, they are consistently identifiable, understood, and remembered regardless of scale or function.

American Made ★ Design

The thing which truly sets ImageCo apart from many of the design firms that you might possibly have stumbled upon online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are hired to do, we do ourselves. Irrespective of the kind of project we take on, logo, website, trade show banners, or electric sign, we do not, and never will contract out our customer’s projects to organizations based outside the United States. When you contact us at 1-855-IMAGECO the individual that answers the phone is ImageCo’s owner and designer, not a broker that increases the cost of your design project and dictates the terms of how we do business.

ASPECTS OF A GOOD LOGO DESIGN

Virtually every new Forest Grove company understands that they probably need a logo, but few new business owners thoroughly understand the key role their business logo can play in their becoming successful, or why one business logo works far better than another. A logo design has a critical and long-term impact on the success of a business, pick the right one and it will make the door swing and phone ring, choose the wrong one and it can be a barrier and a hindrance for the life of an organization. The logos presented in the ImageCo portfolio help Forest Grove businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs do not require consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and equally emotive at any dimension.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or business they brand.
  5. Relevance: a business logo must be lasting and will feel equally relevant today, tomorrow, and 20 years from now.

understanding branding

Brand – It’s a verb and a noun, it’s an identifying mark and the process of denoting something to ensure that it can be distinguished, its genesis comes from the mark branded onto animals. Nowadays a brand signifies practically anything with a motive, regardless of whether it be earnings or political parties, a brand is an inherent aspect of defining the value of something in the public’s mind.

Branding – Is sort of like marketing and advertising’s attractive sister, they are all from the very same family, the difference being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition directed at a specific audience, it’s goal is to develop an image that the target market will likely connect to.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When someone says the brand names Porsche or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and that is what makes individuals want those products. Brand image is why individuals get most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you look back at the beginning of most branding companies you’ll find that they are frequently rebranded advertising and marketing firms. When a person says they are in marketing the majority of people will likely have an idea about the type of work they do anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a type of visual design which helps shape the image of a company, a product or a business. Brand identity designers develop logo designs, signage designs, product packaging, as well as collateral products such as business cards, stationery, and brochures. Some visual designers also develop web sites and software interfaces. The important role of a brand identity designer is to create the visual cues and also an emotional tone with the objective of influencing actions, end results and perceptions.

Featured signs/logos

Retro logo style of a bike produced for a Forest Grove coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were launching in an old section of the area and really wanted to cast a retro tone without coming across as stodgy or low energy. I accomplished both of these jobs via designing a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo style with a microscope slide and also bacteria created for Forest Grove medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and outcomes of diseases, especially the field of medicine that works with the laboratory evaluation of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it serves rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more focus grabbing and much more meaningful.

logo layout with a leaping eco-friendly frog designed for a family enjoyable center in Forest Grove.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for physicians, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to include a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a route, a stream, and a tree - made for Forest Grove traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche speciality due to the fact that travel photographers don’t capture locations or things but rather reveal emotional experiences through the pictures they record. The thought behind this logo composition was to utilize negative space to communicate more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be communicated with just words. I made an effort to do something comparable to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Forest Grove logo design but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Forest Grove logo layout with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I genuinely enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my client, while he liked the concept, didn’t care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his aversion for this specific breed of sea bird.

When I turn a design over to a customer I urge all of them to share it with colleagues and family members as well as with other people that they don’t even know so as to get honest viewpoints on the worthiness of a design concept. Fortunately, he discussed it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world given that the people that tend to hire an expert to design their logo design realize how essential a logo is for their organization so they are much more invested in the final result. Every logo design job has it’s portion of hurdles, but the biggest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Forest Grove publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, but it is the most crucial part of a published book because it is often the first thing a person sees in the book store. Concerning a publisher, it’s the absolute best opportunity that they will likely ever get to promote their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many instances one of the items consumers usually tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service located in LA and although I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a spirit of flight and it was undoubtedly a victory.

 Forest Grove logo design utilized for marketing and also a tag layout for Vintage Case features an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be vintage cases. For this custom logo design I strove to come up with a logo that had a fluid old style feel to it and could be used for anything from a website to a label on brand new cases that seemed like they were from another generation.

Logo design developed for an orthodontist in Forest Grove, style consist of an arc with lines converging via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo projects considering that it seems that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to small business advertising, if restaurants approached their advertising in the exact same way dental practitioners do every one of their company logos would be a picture explaining something they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dentist logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo design features 4 characters surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate precisely how individuals ought to think or feel they don’t understand the goal of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that describes itself won’t have the opportunity to be comprehended.

Logo design produced for a Forest Grove hair style workshop including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which communicated an atmosphere of contentment and connection for their new hair studio. I created a design that didn’t go the obvious path of crafting just a stylized orchid but instead created a logo which suggested an orchid in the pattern of a swirl blended into the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a logo design is in most cases the incorrect direction and in this case, the design ended up not being about the orchid but alternately laid the attention on the emotion that they wanted to transmit to their customers.

Arabian horse logo style developed for a steed ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original organization logo design styled to epitomize the unique physical traits of the Arabian pedigree of horses. With a different head form and higher tail posture, the Arabian is one of the highly easily identifiable equine lineages in the whole world.

Las Cafe, A Forest Grove Coffee shop logo design a tiny restaurant, layout includes a modified script font which hovers over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, style contains a changed script font which hovers over a team of elaborate lines and also dots.

Logo design for a software program programmer the layout attributes and also iconic Forest Grove component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the company and in many cases the substance supporting a company logo is just as important as how it brands the organization it stands for.

Advance logo style produced for a Forest Groveindoor designer, layout feature a collection of red circles that converge and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Forest Grove interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, coordinates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, site examinations, programming, study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions in Forest Grove, the characters for letter V and also A in middle of words advanced have been modified to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Forest Grove logo design job was completed for a leadership consultant that aids business leaders to develop into more efficient at handling people, expectations, and profitability.

A Forest Grove business logo layout including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a spot to sell their used goods to other sports enthusiasts.

I designed their Forest Grove logo design design using an image which garners the attention of traffic and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.

Logo style MQ ranches, this Forest Grove company logo layout has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually composed for an Forest Grove regional farm it was in reality designed for a commodities broker, and this creative logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop a graphic that projected esteem, success, and luxury.

 Forest Grove Logo design for a not-for-profit, Turning Point Solutions - the logo layout feature for ostensibly dealing with arrowhead and also the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where the target is. Thankfully, in this case, I nailed a bullseye with the first go.

Logo design created for making use of a sign for the dining establishment (Brewgrrs), it is an ornate script font style that is similar to a well-known Forest Grove sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to design a business logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Forest Grove, Oregon, OR,
Logo designed by ImageCo, Forest Grove, Oregon, OR,
Logo designed by ImageCo, Forest Grove, Oregon, OR,
Logo designed by ImageCo, Forest Grove, Oregon, OR,
Electrical sign design for Forest Grove restaurnat designed by Forest Grove Sign Shop
Forest Grove logo design and brand identity design for Forest Grove commercial businesses
Logo designed by ImageCo, Forest Grove, Oregon, OR,
Logo designed by ImageCo, Forest Grove, Oregon, OR,
Logo designed by ImageCo, Forest Grove, Oregon, OR,
Logo designed by ImageCo, Forest Grove, Oregon, OR,
Logo designed by ImageCo, Forest Grove, Oregon, OR,

Logo designed by ImageCo, Forest Grove, Oregon, OR,

Logo designed by ImageCo, Forest Grove, Oregon, OR,

Logo designed by ImageCo, Forest Grove, Oregon, OR,

Logo designed by ImageCo, Forest Grove, Oregon, OR,

Logo designed by ImageCo, Forest Grove, Oregon, OR,
Logo designed by ImageCo, Forest Grove, Oregon, OR,
Logo designed by ImageCo, Forest Grove, Oregon, OR,
Logo designed by ImageCo, Forest Grove, Oregon, OR,
Logo designed by ImageCo, Forest Grove, Oregon, OR,
Logo designed by ImageCo, Forest Grove, Oregon, OR,
Logo designed by ImageCo, Forest Grove, Oregon, OR,
Logo designed by ImageCo, Forest Grove, Oregon, OR,
Logo designed by ImageCo, Forest Grove, Oregon, OR,
Logo designed by ImageCo, Forest Grove, Oregon, OR,