Acute Care 360 ImageCo, Gresham, Oregon, OR,

ImageCo, Gresham, Oregon, OR,

Evolv Design logo designed by ImageCo, Gresham, Oregon, OR,

Red Panda Publishers logo designed by ImageCo, Gresham, Oregon, OR,

Gresham, Oregon, OR,

ImageCo, Gresham, Oregon, OR,
ImageCo, Gresham, Oregon, OR,

Mid Valley Pathology logo designed by ImageCo, Gresham, Oregon, OR,

FSA OK logo designed by ImageCo, Gresham, Oregon, OR,

Emerald Heights logo designed by ImageCo, Gresham, Oregon, OR,

Club Sapphire logo designed by ImageCo, Gresham, Oregon, OR,

Downtown Dogs logo designed by ImageCo, Gresham, Oregon, OR,

School board logo designed by ImageCo, Gresham, Oregon, OR,

Ferry Street Coffee Company logo designed by ImageCo, Gresham, Oregon, OR,

Stoney Forensic logo designed by ImageCo, Gresham, Oregon, OR,

Smart kernels logo designed by ImageCo, Gresham, Oregon, OR,

TIPS ON SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design company presents a money back guarantee try to keep in mind that they can not reimburse the amount of time you invest which is eminently more valuable than your money is.

PORTFOLIO

Some designers talk a good game but in the end a design firm can only be determined by the quality of their design work, if the work in their design portfolio does not contain real world samples odds are they won’t be able to produce a premium logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s purpose is to reflect your personal vision for your organization. If a logo designer is not focused on realizing your vision, the thing they are really focused on is how quickly they can get paid.

Gresham LOGO DESIGN​

For over 20 years ImageCo has been helping start ups and entrepreneurs grow notable brands. We’ve undertaken logo design work for ranchers, universities, heart surgeons, party planners, coffee shops, retailers, and virtually every other kind of business concern you can imagine. What makes us different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be utilized as an electric sign. Because of our sign first approach our identity designs can, and have been utilized in everything from garment labels to billboards. Our sign first approach ensures that our logos are equally reliable whether they are used in TV commercials or website headers, they are consistently recognizable, understood, and remembered irrespective of scale or use.

American Made ★ Design

The one difference that truly sets ImageCo apart from other design agencies that you might have encountered in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to do, we perform in-house. Regardless of the kind of design project we accept, logo, web site, trade show exhibit, or retail sign, we do not, and never will job-out our customer’s work to agencies based outside the United States. Whenever you contact us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a go-between that increases the price of your design project and determines the conditions of how we do business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

Virtually every new Gresham entrepreneur realizes that they require a logo, but few new business owners entirely understand the key role their company logo will perform in their financial success, or precisely why one logo performs far better than another. A logo design has an instant and long term effect on the growth of a business, choose the right one and it can make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and a hindrance for the longevity of an organization. The logos featured in the ImageCo portfolio help Gresham businesses succeed, they are effective in any given situation and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos do not require consideration, they can be understood in just a look.
  2. Scalability: from label to posters a scalable business logo will stay legible and equally emotive at any size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or company they brand.
  5. Relevance: a company logo needs to be lasting and will feel equally relevant today, tomorrow, and twenty five years from today.

understanding branding

Brand – It’s a verb and a noun, it’s an identifying mark as well as the process of noting something to make sure that it can be identified, its genesis originates from the mark branded onto animals. Today a brand signifies virtually anything with an intention, whether it be earnings or politics, a brand is an innate aspect of specifying the value of a specific thing in the public’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are all from the very same family, the distinction being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest targeted at a target audience, it’s objective is to produce a mental image that the audience can connect to.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When somebody states the brand names Lamborghini or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and that is what makes people purchase those brands. Brand image is why people identify with specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you reflect on the origin of a lot of branding firms you’ll find that they are quite often re-branded advertising companies. When somebody says they are in marketing lots of people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that focuses on a type of visual design that helps form the image of a firm, a product or a business organization. Brand identity designers create logo designs, sign designs, product packaging, as well as collateral material such as cards, stationery, and pamphlets. Some visual designers also develop sites and also software interfaces. The essential role of a brand identity designer is to establish the visual cues and also an emotional tone with the objective of influencing actions, end results and understandings.

select SIGNS & LOGOS

Retro logo design of a bike produced for a Gresham coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening up in an old part of the town and really wanted to visualize an old-fashioned feel without coming across as monotonous or low energy. I achieved both of these jobs via developing a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo design with a microscopic lense slide as well as bacteria developed for Gresham clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and effects of diseases, mainly the field of medicine that works with the clinical examination of specimens of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be excessively literal with a design and to a point, this design approaches the company it serves very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more attention grabbing and a lot more unforgettable.

logo style with a leaping green frog developed for a family fun facility in Gresham.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental practices, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to incorporate a couple springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design featuring a group of birds, a mountain, a path, a stream, and a tree - developed for Gresham traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area because travel photographers tend not to shoot places or things but rather convey emotional experiences by means of the photos they capture. The thought behind this logo composition was to use negative space to communicate more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I made an effort to do something comparable to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Gresham logo design but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Gresham logo design with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the client, while he liked the concept, didn’t care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his contempt for this particular type of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with friends and colleagues and family as well as with people that they don’t even know so as to get neutral opinions on the merit of a design concept. Fortunately, he discussed it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world given that the people that have a tendency to hire a professional to create their business logo realize how crucial a logo is for their organization so they are way more invested in the end result. Every logo project possesses it’s share of difficulties, but the greatest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for Gresham book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it is the most critical part of a printed book considering that it is usually the initial thing a person sees in the book shop. Concerning a publishing company, it’s the opportunity they will likely ever have to advertise their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many occurrences one of the items people usually tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service located in LA and although I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of airline flight and it was certainly a winner.

 Gresham logo design made use of for marketing and also a tag style for Vintage Instance includes an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which seemed to be older cases. For this logo design I tried to come up with a logo that had a fluid old style feel to it and could be used for anything from a web site to an insignia on brand new cases that appeared like they were from a different era.

Logo produced for an orthodontist in Gresham, design include an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo design projects because it seems that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to business marketing, if restaurants approached their branding in the same way dentists do every one of their logo designs would be a picture trying to explain something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo design includes 4 characters staggered in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize how individuals should think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo style developed for a Gresham hair style workshop including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that conveyed an atmosphere of serenity and elegance for their new hair studio. I created a concept which didn’t go the obvious direction of crafting simply a stylized orchid but rather created a business logo which suggested an orchid in the pattern of a swirl incorporated into the letter O in the name and by putting attention on the concept with the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a logo design is generally the wrong direction and in this case, the design ended up not being about the orchid but alternately laid the main focus on the emotion that they wanted to transmit to their patrons.

Arabian steed logo style developed for a horse cattle ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct creative logo concept styled to display the unique physical traits of the Arabian kind of horses. With a distinctive head shape and very high tail posture, the Arabian is one of the highly immediately recognizable equine breeds in the entire world.

Las Cafe, A Gresham restaurant logo style a little dining establishment, design includes a modified script font style which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, layout contains a customized script font which hovers above a team of luxuriant lines and also dots.

Logo design for a software application designer the style features and also renowned Gresham component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in quite a few cases the substance behind a business logo is just as important as how it serves the business it stands for.

Progress logo layout created for a Greshaminterior designer, style function a series of red circles that intersect and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Gresham interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, coordinates, and manages such tasks. Interior design is a diverse occupation that involves conceptual development, space planning, site assessments, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Gresham, the characters for letter V as well as A in center of words advanced have actually been customized to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Gresham logo design assignment was completed for a leadership specialist that aids business professionals to develop into more efficient at handling people, expectations, and productivity.

A Gresham business logo layout including a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market place was ready for an outdoor sporting store that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a location to sell off their previously owned equipment to other sports enthusiasts.

I designed their Gresham logo design design along with an image which garners the attention of vehicles and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.

Logo design MQ farms, this Gresham company logo layout has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually created for an Gresham regional farm it was in reality developed for a commodities broker, and this particular trademark was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to create a graphic that projects confidence, effectiveness, and prosperity.

 Gresham Logo design for a not-for-profit, Transforming Point Solutions - the logo style feature for externally facing arrow and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where exactly the target is. Thankfully, in this particular instance, I struck a bullseye with the first go.

Logo design created for using a sign for the dining establishment (Brewgrrs), it is an elaborate script font that is evocative a famous Gresham sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the proprietor to produce a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Gresham, Oregon, OR,
Logo designed by ImageCo, Gresham, Oregon, OR,
Logo designed by ImageCo, Gresham, Oregon, OR,
Logo designed by ImageCo, Gresham, Oregon, OR,
Electrical sign design for Gresham restaurnat designed by Gresham Sign Business
Gresham logo design and brand identity design for Gresham businesses
Logo designed by ImageCo, Gresham, Oregon, OR,
Logo designed by ImageCo, Gresham, Oregon, OR,
Logo designed by ImageCo, Gresham, Oregon, OR,
Logo designed by ImageCo, Gresham, Oregon, OR,
Logo designed by ImageCo, Gresham, Oregon, OR,

Logo designed by ImageCo, Gresham, Oregon, OR,

Logo designed by ImageCo, Gresham, Oregon, OR,

Logo designed by ImageCo, Gresham, Oregon, OR,

Logo designed by ImageCo, Gresham, Oregon, OR,

Logo designed by ImageCo, Gresham, Oregon, OR,
Logo designed by ImageCo, Gresham, Oregon, OR,
Logo designed by ImageCo, Gresham, Oregon, OR,
Logo designed by ImageCo, Gresham, Oregon, OR,
Logo designed by ImageCo, Gresham, Oregon, OR,
Logo designed by ImageCo, Gresham, Oregon, OR,
Logo designed by ImageCo, Gresham, Oregon, OR,
Logo designed by ImageCo, Gresham, Oregon, OR,
Logo designed by ImageCo, Gresham, Oregon, OR,
Logo designed by ImageCo, Gresham, Oregon, OR,