Gresham Logo Design

Each and every new Gresham venture understands that they need a logo, but few new business owners thoroughly are aware of the essential role their organization logo can play in their becoming successful, or the reason that one logo functions more effectively than another. A logo design has an instant and long-term effect on the success of a business, choose the correct one and it will make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Gresham companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos do not require consideration, they can be realized in just a look.
  2. Scalability: from business cards to posters a scalable business logo will be legible and just as emotive at every dimension.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a company logo should be enduring and should feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bike created for a Gresham coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening up in an old section of the city and wished to visualize a vintage atmosphere without appearing as monotonous or low energy. I achieved each of the jobs by means of designing a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscopic lense slide and germs created for Gresham medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and effects of diseases, especially the branch of healthcare that works with the clinical evaluation of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Usually I try not to be extremely literal with a concept and to a point, this design approaches the company it represents quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more interest grabbing and more meaningful.

logo layout with a leaping eco-friendly frog made for a household fun center in Gresham.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for physicians, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to feature a few springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a route, a stream, as well as a tree - developed for Gresham travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field because travel photographers don’t capture places or things but instead convey emotional journeys by means of the photos they capture. The thought behind this logo concept was to use negative space to communicate more than what was visible upon first view, which I think is quintessential of most professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I tried to do something much the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Gresham logo design but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Gresham logo layout with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I honestly take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my client, while he liked the concept, didn’t care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his aversion for this particular breed of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with colleagues and family as well as with other people that they don’t actually know so as to get unbiased point of views on the merit of a design. Fortunately, he talked about it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world given that the people that are inclined to hire an expert to design their logo comprehend how vital a logo design is for their organization so they are much more invested in the result. Every logo design project possesses it’s portion of challenges, however the largest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Gresham publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it really is the most vital part of a published book given that it is in most cases the very first thing a person sees in the bookstore. For a publishing company, it’s the absolute best opportunity they will likely ever get to publicize their product and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many cases one of the things individuals usually tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service located in LA and while I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a feeling of air travel and it was certainly a victory.

 Gresham logo design utilized for advertising and marketing and also a tag style for Vintage Case features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that appeared to be older cases. For this logo concept I strove to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be used for every thing from a website to an insignia on brand new cases that seemed like they were from another point in time.

Logo design created for an orthodontist in Gresham, layout include an arc with lines converging with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo projects due to the fact that it appears that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to business branding, if restaurants approached their advertising in the same way dental professionals do every one of their logo designs would be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo design includes 4 characters staggered in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that communicated that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain specifically how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that illustrates itself won’t have the opportunity to be comprehended.

Logo design developed for a hair layout workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which conveyed a feeling of ease and elegance for their new hair salon. I came up with a design that did not go the obvious path of crafting simply a stylized orchid but alternatively crafted a logo design that suggested an orchid in the pattern of a swirl featured into the letter O in the title and by putting emphasis on the concept with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a company logo is usually the wrong route and in this case, the design ended up not being about the orchid but instead laid the importance on the emotion that they really wanted to project to their customers.

Arabian steed logo design created for an equine cattle ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct logotype design customized to illustrate the unique physical traits of the Arabian kind of equines. By having a different head form and high tail posture, the Arabian is one of the most quite easily recognizable equine types in the world.

Las Cafe logo design a small dining establishment, layout contains a modified script typeface which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, design includes a customized manuscript font which hovers over a team of luxuriant lines as well as dots.

Logo layout for a software programmer the layout attributes as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in quite a few cases the symbolism supporting a company logo is just as important as how it brands the company it stands for.

Develop logo design created for a Gresham interior designer, style function a series of red circles that intersect and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Gresham interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, collaborates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, area planning, location inspections, programming, study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V as well as A in center of words advanced have been modified to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Gresham logo design assignment was performed for a leadership advisor that aids business professionals to develop into more successful at overseeing people, expectations, and productivity.

A logo style including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly knew the market place was ready for an outdoor sporting store that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a place to market their previously owned equipment to other sports enthusiasts. I designed their Gresham logo dsign utilizing an illustration that garners the attention of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo design has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually developed for an Gresham regional farm it was really designed for a commodities broker, and this company logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make a graphic that projected confidence, effectiveness, and affluence.
Logo designed for the use of an indication for the restaurant (Brewgrrs), it is an ornate script font style that is similar to a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the proprietor to produce a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.