Keizer, Oregon Logo Design

Virtually every new Keizer company knows they require a logo, but few new business owners thoroughly understand the crucial role their company logo can play in their becoming successful, or why one logo functions better than another. A company logo has an instant and long term influence on the growth of a company, select the correct one and it will make the door swing and cash register ring, select the incorrect one and it can be a barrier and a hindrance for the life span of a company.

The logos presented in the ImageCo portfolio help Keizer, Oregon businesses prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t require consideration, they can be grasped in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and just as emotive at virtually any scale.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a company logo needs to be enduring and should feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bike developed for a Keizer, Oregon coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening up in an old part of the area and hoped to cast a nostalgic vibe without appearing as monotonous or low energy. I fulfilled the two jobs by creating a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo style with a microscope slide as well as bacteria created for Keizer, Oregon clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and effects of diseases, mainly the field of medicine that works with the laboratory examination of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be excessively literal with a concept and to a point, this specific design approaches the company it represents rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more attention grabbing and a lot more meaningful.

logo layout with a jumping eco-friendly frog developed for a family enjoyable center in Keizer, Oregon.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to feature a couple of springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a hill, a path, a stream, and a tree - made for Keizer, Oregon traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to capture locations or things but rather reveal emotional experiences through the photos they capture. The idea behind this logo concept was to make use of negative space to communicate more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I tried to do something similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Keizer logo design but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Keizer logo design with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my client, while he loved the concept, really did not care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his scorn for this particular type of sea bird.

When I turn a design over to a customer I urge them to talk about it with colleagues and family as well as with individuals that they don’t even know so as to get objective point of views on the benefit of a design. Fortunately, he discussed it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a strange creature in the design world because the people that have a tendency to hire an expert to design their logo understand how important a logo design is for their company so they are way more vested in the result. Every logo job has it’s portion of challenges, however the greatest challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Keizer, Oregon book publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it is the most essential part of a published book because it is usually the very first thing a person sees in the book store. Concerning a publishing company, it’s the opportunity they will ever get to advertise their brand and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many occurrences 1 of the things consumers often tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline located in LA and while I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a sense of flight and it was definitely a success.

 Keizer logo design made use of for marketing and also a tag layout for Vintage Situation features an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be vintage cases. For this brand concept I sought to come up with a logo that offered a fluid vintage feel to it and could be utilized for every thing from a website to an insignia on brand new cases that appeared like they were from a different generation.

Logo design produced for an orthodontist in Keizer, Oregon, layout include an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo jobs because it appears that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to company marketing, if dining establishments approached their branding in the very same way dental practitioners do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually enjoy doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo features 4 characters staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which conveyed that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain precisely how individuals should think or feel they don’t understand the objective of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself will never have the chance to be comprehended.

Logo design developed for a hair layout workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which projected an atmosphere of serenity and class for their new hair studio. I created a concept which did not go the obvious path of creating just a stylized orchid but instead delivered a company logo which suggested a flower in the formation of a swirl incorporated in to the letter O in the name and by placing attention on the logo design using the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a logo is frequently the wrong direction and in this case, the design ended up not being about the orchid but alternately put the main focus on the feeling that they wanted to project to their customers.

Arabian equine logo layout developed for a steed ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique brand design customized to manifest the unique physical traits of the Arabian kind of horses. By having a different head form and very high tail carriage, the Arabian is one of the highly easily identifiable horse lineages in the entire world.

Las Cafe logo style a tiny dining establishment, design consists of a changed manuscript font which hovers over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, style consists of a customized manuscript typeface which floats over a team of elaborate lines as well as dots.

Logo style for a software application programmer the style attributes and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in quite a few cases the substance behind a company logo is equally as important as how it serves the organization it stands for.

Progress logo layout created for a Keizer, Oregon interior designer, layout feature a series of red circles that intersect and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Keizer, Oregon interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, coordinates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, area planning, site inspections, programming, investigation, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and A in middle of the word progressed have actually been customized to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Keizer, Oregon logo design project was carried out for a leadership consultant that enables business professionals to develop into more efficient at managing people, expectations, and productivity.
A logo layout including a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly realized the market was ready for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a spot to market their pre-owned items to other sports enthusiasts. I created their Keizer logo design dsign along with a graphic that garners the attention of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo design has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually designed for an Keizer, Oregon regional farm it was actually designed for a commodities broker, and this logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to create an identity that projects self-confidence, financial success, and luxury.

 Keizer Logo design for a not-for-profit, Turning Point Solutions - the logo layout feature for externally dealing with arrowhead as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where exactly the target is. Thankfully, in this instance, I struck a bullseye with the first go.

Logo designed for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is similar to a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the owner to develop a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.