Lake Oswego, Oregon Logo Design

Nearly every new Lake Oswego company realizes that they require a logo, but few new business owners fully recognize the key role their logo will perform in their becoming successful, or precisely why one logo design works better than another. A logo has an instant and sustaining impact on the growth of a business, go with the correct one and it can make the door swing and cash register ring, select the incorrect one and it can be a barrier and a hindrance for the life span of a company.

The logos included in the ImageCo portfolio help Lake Oswego, Oregon companies succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logos don’t demand contemplation, they can be realized in just a look.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a company logo should be ageless and should feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike produced for a Lake Oswego, Oregon coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening up in an old part of town and wished to project a nostalgic atmosphere without appearing as boring or low energy. I fulfilled both jobs by means of developing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo design with a microscopic lense slide and germs made for Lake Oswego, Oregon medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and outcomes of diseases, especially the branch of healthcare which deals with the clinical evaluation of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be excessively literal with a design and to a point, this design approaches the company it serves very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more focus grabbing and much more unforgettable.

logo style with a leaping green frog made for a family enjoyable center in Lake Oswego, Oregon.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to include a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a route, a stream, as well as a tree - developed for Lake Oswego, Oregon traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche area because travel photographers tend not to capture places or things but rather convey emotional experiences by means of the photos they capture. The idea behind this logo design was to make use of negative space to reveal more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be communicated with just words. I made an effort to do something comparable to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Lake Oswego logo design but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 Lake Oswego logo layout with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my customer, even though he loved the concept, didn’t care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his hatred for this particular variety of sea bird.

When I turn a design over to a customer I encourage all of them to share it with friends and colleagues and family as well as with people that they don’t actually know so as to get neutral point of views on the worthiness of a design. Fortunately, he shared it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a weird creature in the design world because the people that tend to hire a professional to create their logo design realize how vital a logo design is for their company so they are much more vested in the final result. Every logo design project has it’s portion of obstacles, however the biggest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Lake Oswego, Oregon book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it really is the most essential part of a published book due to the fact that it is usually the primary thing a person sees in the bookstore. With regard to a publisher, it’s the optimal opportunity that they will likely ever get to promote their product and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many cases one of the traits consumers often tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a feeling of air travel and it was undoubtedly a winner.

 Lake Oswego logo style made use of for advertising and marketing as well as a label design for Vintage Case features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which appeared to be much older cases. For this custom logo design I strove to come up with a logo that possessed a fluid vintage feel to it and could be used for every thing from a web page to a label on brand new cases that looked like they were from another generation.

Logo produced for an orthodontist in Lake Oswego, Oregon, style consist of an arc with lines intersecting through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most difficult logo projects considering that it seems that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to business branding, if dining establishments approached their advertising in the very same way dental practices do every one of their company logos would be a picture explaining anything they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually really love doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo features 4 personalities surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain precisely how people ought to think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that explains itself will never have the chance to be comprehended.

Logo style produced for a hair layout workshop featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that projected a spirit of ease and connection for their new hair salon. I came up with a design which didn’t go the obvious direction of making just a stylized orchid but rather designed a logo design that implied an orchid in the pattern of a swirl featured in to the letter O in the title and by placing attention on the concept using the figure of a hummingbird floating above the logo itself. The obvious path in designing a company logo is generally the wrong course and in this case, the design ended up not being about the flower but instead put the emphasis on the feeling that they really wanted to forecast to their clients.

Arabian horse logo layout developed for a steed cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created an original brand concept styled to epitomize the unique physical traits of the Arabian pedigree of horses. With an identifiable head shape and very high tail posture, the Arabian is one of the highly quite easily recognizable equine breeds in the entire world.

Las Coffee shop logo layout a small restaurant, design consists of a changed script typeface which floats over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, style includes a modified manuscript font which floats above a team of ornate lines and also dots.

Logo design for a software program designer the design attributes and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. But it meant something to the business owner of the business and in quite a few cases the symbolism behind a company logo is equally as important as how it serves the business it represents.

Develop logo style produced for a Lake Oswego, Oregon interior designer, layout attribute a collection of red circles that intersect and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lake Oswego, Oregon interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, coordinates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, area planning, site evaluations, programming, investigation, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words progressed have actually been changed to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Lake Oswego, Oregon logo design project was undertaken for a leadership expert that aids business professionals to develop into more effective at handling people, expectations, and profitability.
A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market was prepared for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their pre-owned items to other sports enthusiasts. I created their Lake Oswego logo design dsign along with an image that captures the interest of traffic and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo design has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really designed for an Lake Oswego, Oregon regional farm it was really designed for a commodities broker, and this particular logo design was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to create a graphic that projects trust, financial success, and prosperity.

 Lake Oswego Logo design for a not-for-profit, Turning Point Solutions - the logo design attribute for externally dealing with arrow as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it gives a designer the flexibility to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where the target is. Thankfully, in this particular instance, I hit a bullseye with the very first try.

Logo design created for using an indication for the dining establishment (Brewgrrs), it is a luxuriant script font style that is evocative a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the owner to create a logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.