Acute Care 360 ImageCo, Lake Oswego, Oregon, OR,

ImageCo, Lake Oswego, Oregon, OR,

Evolv Design logo designed by ImageCo, Lake Oswego, Oregon, OR,

Red Panda Publishers logo designed by ImageCo, Lake Oswego, Oregon, OR,

Lake Oswego, Oregon, OR,

ImageCo, Lake Oswego, Oregon, OR,
ImageCo, Lake Oswego, Oregon, OR,

Mid Valley Pathology logo designed by ImageCo, Lake Oswego, Oregon, OR,

FSA OK logo designed by ImageCo, Lake Oswego, Oregon, OR,

Emerald Heights logo designed by ImageCo, Lake Oswego, Oregon, OR,

Club Sapphire logo designed by ImageCo, Lake Oswego, Oregon, OR,

Downtown Dogs logo designed by ImageCo, Lake Oswego, Oregon, OR,

School board logo designed by ImageCo, Lake Oswego, Oregon, OR,

Ferry Street Coffee Company logo designed by ImageCo, Lake Oswego, Oregon, OR,

Stoney Forensic logo designed by ImageCo, Lake Oswego, Oregon, OR,

Smart kernels logo designed by ImageCo, Lake Oswego, Oregon, OR,

POINTERS ON PICKING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design company presents a money back guarantee try to bear in mind that they simply cannot reimburse the time you commit which is much more precious than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a design firm can only be judged from the quality of their portfolio, if the work in their portfolio doesn’t contain real world samples odds are they will never be able to produce a quality logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s purpose is to reflect your unique vision for your business. If a logo designer isn’t focused on realizing your vision, the thing they are really focused on is how soon they will get paid.

Lake Oswego LOGO DESIGN​

For over two decades ImageCo has been helping business owners grow memorable brands. We’ve undertaken branding work for farmers, universities, diamond miners, wedding singers, coffee shops, retailers, and just about every other kind of business you can envision. What makes us unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every design as though it will be utilized as an electric sign. As a result of our sign first technique our identity designs can, and have been employed in everything from fashion labels to electrical signs. Our sign first method insures that our logo designs are just as effective whether they are used in TV commercials or web apps, they are consistently identifiable, comprehended, and remembered regardless of scale or function.

American Made ★ Design

The one difference that seriously sets ImageCo apart from other design agencies that you may have stumbled upon in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are contracted to do, we perform in-house. No matter the kind of project we take on, logo, website, trade show exhibit, or electric sign, we do not, and never will job-out our customer’s projects to 3rd parties based outside the USA. When you contact us at 1-855-IMAGECO the party that answers the telephone is ImageCo’s owner and designer, not a broker that marks up the cost of your project and imposes the conditions of how you and I conduct business.

ASPECTS OF A POWERFUL LOGO DESIGN

Nearly every new Lake Oswego company knows they require a logo, but few start-ups thoroughly recognize the vital role their logo will perform in their success, or exactly why one business logo works more effectively than another. A logo has an instant and long-term influence on the viability of a company, pick the right one and it will make the door swing and phone ring, go with the wrong one and it will be an obstacle and an impediment for the life span of a company. The logos presented in the ImageCo portfolio help Lake Oswego businesses succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos do not require contemplation, they can be comprehended in merely a glimpse.
  2. Scalability: from label to store signs a scalable business logo will be legible and just as emotive at any dimension.
  3. Versatility: logos which operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or company they represent.
  5. Relevance: a logo must be lasting and should feel equally relevant today, tomorrow, and 20 years from now.

understanding branding

Brand – It’s a verb as well as a noun, it’s an identifying mark and the act of marking something to ensure that it can be identified, its origin originates from the mark branded onto livestock. Nowadays a brand signifies basically anything with an objective, whether it be profit or government agencies, a brand is an innate aspect of defining the value of a specific thing in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s attractive sister, they are both from the very same family, the distinction being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition aimed at a specific audience, it’s goal is to produce a mental image that the audience will likely identify with.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When somebody mentions the names Porsche or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and that is what makes people purchase those products. Brand image is why individuals acquire specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you look back at the history of many branding agencies you’ll find that they are frequently rebranded marketing and advertising firms. When a person says they are in marketing most people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that focuses on a type of visual design which helps form the image of a business, a product or an organization. Brand identity designers produce logo designs, sign designs, packaging, and also collateral material such as cards, stationery, and sales brochures. Some visual designers also design web sites as well as software interfaces. The important function of a brand identity designer is to develop the visual cues as well as an emotional tone with the goal of influencing activities, outcomes and also understandings.

Featured SIGNS & LOGOS

Retro logo layout of a bike created for a Lake Oswego coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening up in an older part of the town and really wanted to project an old-fashioned atmosphere without appearing as uninteresting or low energy. I achieved each of the jobs via designing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and also bacteria created for Lake Oswego clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and effects of diseases, mainly the field of healthcare which deals with the laboratory examination of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it serves quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more attention grabbing and more memorable.

logo layout with a leaping environment-friendly frog developed for a family enjoyable facility in Lake Oswego.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to incorporate a few springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a hill, a route, a stream, as well as a tree - created for Lake Oswego traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to shoot places or things but rather reveal emotional journeys through the photos they record. The thought behind this logo design was to utilize negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I tried to do something the same to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Lake Oswego logo but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Lake Oswego logo style with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really enjoy and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my customer, while he liked the concept, didn’t care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this specific variety of sea bird.

When I turn a concept over to a customer I urge them to share it with colleagues and family as well as with other people that they don’t actually know so as to get unbiased viewpoints on the merit of a concept. Fortunately, he discussed it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world because the people that have a tendency to hire an expert to create their logo realize how important a logo is for their business so they are way more vested in the outcome. Every logo design job has it’s allotment of challenges, but the biggest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Lake Oswego book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, nevertheless it really is the most important part of a published book given that it is often the initial thing a person sees in the book shop. For a publishing company, it’s the optimal opportunity they will likely ever have to advertise their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many occurrences 1 of the traits people often tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline situated in LA and while I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of air travel and it was undoubtedly a success.

 Lake Oswego logo design used for advertising and marketing and a label layout for Vintage Situation features an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which looked to be antique cases. For this brand design I tried to come up with a logo that offered a fluid vintage feel to it and could be utilized for everything from a web site to an insignia on brand new cases that appeared like they were from a different era.

Logo design developed for an orthodontist in Lake Oswego, design include an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo projects because it seems that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to company marketing, if dining establishments approached their advertising in the very same way dental practices do every one of their logo designs would be a picture explaining anything they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo includes 4 personalities startled in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that explains itself will never have the chance to be understood.

Logo layout developed for a Lake Oswego hair design workshop featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that communicated a spirit of tranquility and connection for their new hair studio. I created a concept that did not go the obvious direction of making just a stylized orchid but alternatively designed a logo design that implied an orchid in the pattern of a swirl integrated into the letter O in the title and by placing attention on the concept with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a business logo is oftentimes the wrong course and in this case, the design ended up not being about the orchid but instead put the emphasis on the feeling that they really wanted to forecast to their customers.

Arabian equine logo design produced for an equine cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct logo concept customized to exemplify the unique physical traits of the Arabian pedigree of equines. By having an unique head shape and high tail posture, the Arabian is one of the most quite easily identifiable horse lineages in the entire world.

Las Cafe, A Lake Oswego Coffee shop logo style a tiny restaurant, layout includes a changed script typeface which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, layout contains a customized manuscript font which hovers above a group of ornate lines and also dots.

Logo layout for a software programmer the layout features and renowned Lake Oswego aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the company and in many cases the substance supporting a logo is just as important as how it serves the company it represents.

Progress logo design produced for a Lake Oswegoindoor developer, design attribute a series of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lake Oswego interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, coordinates, and manages such projects. Interior design is a diverse profession that involves conceptual development, space planning, location evaluations, programming, investigation, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions in Lake Oswego, the characters for letter V and A in center of the word advanced have actually been customized to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lake Oswego logo design project was undertaken for a leadership guide that aids business professionals to develop into more efficient at managing people, expectations, and profitability.

A Lake Oswego business logo layout featuring an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly knew the market was prepared for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a location to sell off their used products to other sports enthusiasts.

I designed their Lake Oswego logo design using an illustration that pulls in the interest of vehicles and sends an image that evokes the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.

Logo layout MQ farms, this Lake Oswego company logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually designed for an Lake Oswego regional farm it was in reality designed for a commodities broker, and this particular brand was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to design an identity that projected self-assurance, success, and prosperity.

 Lake Oswego Logo design for a nonprofit, Transforming Point Solutions - the logo style function for outwardly facing arrow as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where exactly the target is. Luckily, in this particular instance, I hit a bullseye with the 1st go.

Logo created for using an indicator for the dining establishment (Brewgrrs), it is an ornate script typeface that is reminiscent of a well-known Lake Oswego sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the proprietor to produce a logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Lake Oswego, Oregon, OR,
Logo designed by ImageCo, Lake Oswego, Oregon, OR,
Logo designed by ImageCo, Lake Oswego, Oregon, OR,
Logo designed by ImageCo, Lake Oswego, Oregon, OR,
Electrical sign design for Lake Oswego restaurnat designed by Lake Oswego Sign Business
Lake Oswego logo design and brand identity design for Lake Oswego commercial businesses
Logo designed by ImageCo, Lake Oswego, Oregon, OR,
Logo designed by ImageCo, Lake Oswego, Oregon, OR,
Logo designed by ImageCo, Lake Oswego, Oregon, OR,
Logo designed by ImageCo, Lake Oswego, Oregon, OR,
Logo designed by ImageCo, Lake Oswego, Oregon, OR,

Logo designed by ImageCo, Lake Oswego, Oregon, OR,

Logo designed by ImageCo, Lake Oswego, Oregon, OR,

Logo designed by ImageCo, Lake Oswego, Oregon, OR,

Logo designed by ImageCo, Lake Oswego, Oregon, OR,

Logo designed by ImageCo, Lake Oswego, Oregon, OR,
Logo designed by ImageCo, Lake Oswego, Oregon, OR,
Logo designed by ImageCo, Lake Oswego, Oregon, OR,
Logo designed by ImageCo, Lake Oswego, Oregon, OR,
Logo designed by ImageCo, Lake Oswego, Oregon, OR,
Logo designed by ImageCo, Lake Oswego, Oregon, OR,
Logo designed by ImageCo, Lake Oswego, Oregon, OR,
Logo designed by ImageCo, Lake Oswego, Oregon, OR,
Logo designed by ImageCo, Lake Oswego, Oregon, OR,
Logo designed by ImageCo, Lake Oswego, Oregon, OR,