Salem Logo Design

Every new Salem company knows they are in need of a logo, however few new business owners fully realize the pivotal role their business logo will take in their financial success, or why one logo design performs far better than another. A company logo has an instant and long-term effect on the growth of a company, pick the right one and it can make the door swing and cash register ring, select the wrong one and it will be a barrier and a hindrance for the life of a business. The logos featured in the ImageCo portfolio help Salem companies succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t demand deliberation, they can be grasped in merely a look.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and just as emotive at any size.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo design needs to be ageless and should feel relevant today, tomorrow, and twenty years from today.

Retro logo style of a bicycle developed for a Salem coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening in an old section of the community and hoped to visualize a nostalgic feel without coming across as monotonous or low energy. I fulfilled each of the tasks by designing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and germs made for Salem clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the root causes and effects of diseases, mainly the branch of healthcare that deals with the clinical assessment of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the sole instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be extremely literal with a design and to a point, this specific design approaches the company it represents rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more attention grabbing and even more unforgettable.

logo style with a leaping green frog designed for a family members fun facility in Salem.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a route, a stream, and a tree - made for Salem travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche speciality because travel photographers don’t shoot locations or things but rather project emotional experiences through the photos they capture. The idea behind this logo concept was to utilize negative space to reveal more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I made an effort to do something comparable to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Salem logo but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Salem logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I truly relish and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the customer, while he liked the concept, didn’t care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his aversion for this specific type of sea bird.

When I turn a design over to a client I encourage them to share it with colleagues and family members as well as with individuals that they don’t even know so as to get honest assessments on the benefit of a design concept. Fortunately, he shared it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a weird animal in the design world given that the people that tend to hire a professional to design their business logo realize how important a logo design is for their organization so they are way more invested in the final result. Every logo design project has it’s allotment of hurdles, however the greatest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Salem publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, nevertheless it really is the most important part of a published book given that it is in most cases the first thing a person views in the bookstore. Regarding a publisher, it’s the absolute best opportunity that they will likely ever have to spotlight their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many instances one of the items consumers usually tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service located in LA and although I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a spirit of flight and it was undoubtedly a victory.

 Salem logo style used for advertising and a tag layout for Vintage Situation features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that looked to be vintage cases. For this business logo concept I tried to come up with a logo that offered a fluid nostalgic feel to it and could easily be utilized for everything from a web page to an insignia on brand new cases that seemed like they were from a different generation.

Logo design produced for an orthodontist in Salem, design include an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo design projects because it appears that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to business marketing, if dining establishments approached their branding in the very same way dental offices do every one of their company logos would definitely be a picture explaining something they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo design includes 4 characters surprised in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain how people ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that illustrates itself will never have the chance to be understood.

Logo style produced for a hair style workshop featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that related a spirit of serenity and class for their new hair salon. I came up with a concept which didn’t go the obvious course of creating just a stylized orchid but instead designed a logo that implied an orchid in the formation of a swirl integrated into the letter O in the title and by placing attention on the concept along with the figure of a hummingbird floating over the logo itself. The obvious path in creating a logo is in most cases the wrong course and in this case, the design ended up not being about the flower but alternately laid the importance on the perception that they wanted to project to their clients.

Arabian horse logo style created for a horse cattle ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created an original brand design fashioned to manifest the unique physical traits of the Arabian pedigree of horses. By having an identifiable head shape and high tail carriage, the Arabian is one of the very most immediately identifiable equine breeds in the entire world.

Las Coffee shop logo style a tiny dining establishment, layout contains a modified manuscript font which hovers above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, layout consists of a modified script font style which hovers over a team of luxuriant lines and also dots.

Logo design for a software application developer the style attributes and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in many cases the meaning behind a logo is just as important as how it serves the enterprise it represents.

Advance logo design produced for a Salem indoor designer, style function a series of red circles that converge and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Salem interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, coordinates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, area planning, location evaluations, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words advanced have actually been changed to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Salem logo design job was undertaken for a management expert that aids business professionals to become more efficient at handling people, expectations, and productivity.

A logo design including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a place to market their secondhand products to other sports enthusiasts. I designed their Salem business logo dsign using an illustration which garners the interest of traffic and projects an image that invokes the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually produced for an Salem area farm it was in reality devised for an investments broker, and this company logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to generate a graphic that projects self-assurance, financial success, and affluence.
Logo designed for using a sign for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the proprietor to develop a logo design that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.