Springfield, Oregon Logo Design

Every new Springfield company realizes that they need a logo, but few entrepreneurs thoroughly comprehend the crucial role their logo will perform in their success, or the reason that one business logo performs more effectively than another. A business logo has a critical and sustaining effect on the viability of a business, select the right one and it can make the door swing and cash register ring, choose the incorrect one and it can be a barrier and an impediment for the life span of an organization.

The logos included in the ImageCo portfolio help Springfield, Oregon companies succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos don’t require consideration, they can be understood in merely a glimpse.
  2. Scalability: from labels to billboards a scalable logo design will be legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a logo must be ageless and should feel as relevant today, tomorrow, and twenty years from now.
Retro logo layout of a bicycle developed for a Springfield, Oregon coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were launching in an older part of the area and wished to project a vintage tone without appearing as boring or low energy. I fulfilled both of these jobs via designing a company logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo layout with a microscope slide as well as bacteria developed for Springfield, Oregon medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the causes and outcomes of diseases, mainly the branch of healthcare that works with the laboratory evaluation of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it represents very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more attention grabbing and much more meaningful.

logo layout with a jumping eco-friendly frog developed for a family enjoyable facility in Springfield, Oregon.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to feature a couple of springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a group of birds, a hill, a route, a stream, as well as a tree - developed for Springfield, Oregon travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t shoot locations or things but rather communicate emotional experiences through the pictures they record. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I made an effort to do something similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Springfield logo but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Springfield logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely savor and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my customer, while he liked the concept, really did not care for my choice of birds. This guy truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his aversion for this particular breed of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with colleagues and family members as well as with folks that they don’t actually know so as to get honest assessments on the merit of a concept. Fortunately, he shared it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a weird animal in the design world given that the people that have a tendency to hire a professional to create their logo recognize how crucial a logo is for their business so they are way more vested in the final result. Every logo design job possesses it’s portion of challenges, however the greatest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for Springfield, Oregon publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, but it is the most important part of a published book because it is usually the primary thing a person sees in the bookstore. With regard to a publishing company, it’s the absolute best opportunity that they will ever get to promote their product and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many instances one of the things individuals tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to affording a feeling of air travel and it was undoubtedly a winner.

 Springfield logo style used for advertising and a tag style for Vintage Case includes an archaic font style design.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that seemed to be older cases. For this custom logo concept I sought to come up with a logo that had a fluid nostalgic feel to it and could easily be utilized for anything from a website to a label on brand new cases that looked like they were from a different era.

Logo produced for an orthodontist in Springfield, Oregon, layout include an arc with lines intersecting with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo design projects considering that it seems that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to business branding, if restaurants approached their branding in the very same way dentists do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo design features 4 personalities staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe specifically how individuals ought to think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that describes itself won’t have the likelihood to be understood.

Logo style developed for a hair layout workshop including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that projected a feeling of tranquility and elegance for their new hair salon. I came up with a design that did not go the obvious course of designing simply a stylized orchid but alternatively created a logo which suggested a flower in the formation of a swirl featured in to the letter O in the title and by putting emphasis on the concept along with the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a business logo is more often than not the incorrect path and in this case, the design ended up not being about the flower but instead placed the focus on the feeling that they really wanted to project to their customers.

Arabian horse logo style produced for a steed ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logotype concept tailored to manifest the unique physical traits of the Arabian type of equines. With an unique head shape and high tail carriage, the Arabian is one of the very most easily identifiable equine lineages in the world.

Las Coffee shop logo style a tiny restaurant, design includes a modified manuscript font which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, layout contains a customized script font style which floats over a team of elaborate lines and dots.

Logo layout for a software application designer the layout features as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the business and in quite a few cases the symbolism behind a business logo is equally as important as how it brands the business it stands for.

Develop logo design created for a Springfield, Oregon indoor designer, layout function a collection of red circles that intersect and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Springfield, Oregon interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, explores, collaborates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, space planning, location assessments, programming, research, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in center of the word progressed have actually been customized to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Springfield, Oregon logo design assignment was done for a leadership specialist that helps business professionals to become more efficient at overseeing people, expectations, and profitability.
A logo layout featuring a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly knew the market was primed for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a location to market their secondhand equipment to other sports enthusiasts. I created their Springfield logo design dsign utilizing a graphic which garners the attention of traffic and projects an image that arouses the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo design has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually composed for an Springfield, Oregon regional farm it was really developed for an investments broker, and this creative logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to develop a brand mark that projects self-assurance, success, and prosperity.

 Springfield Logo design for a not-for-profit, Transforming Point Solutions - the logo design attribute for outwardly encountering arrow as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they desired, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where the target is. Luckily, in this particular case, I hit a bullseye with the 1st try.

Logo design created for using an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font that is similar to a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the business owner to develop a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.