Springfield Logo Design

Nearly every new Springfield organization understands that they require a logo, yet few new business owners fully grasp the key role their company logo can make in their becoming successful, or precisely why one logo functions more effectively than another. A logo design has an instant and long-term effect on the prosperity of a business, go with the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and a hindrance for the life of a business. The logos included in the ImageCo portfolio help Springfield businesses prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs don’t demand consideration, they can be realized in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and equally emotive at any scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo must be enduring and will feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bicycle produced for a Springfield coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening in an older part of the area and really wanted to cast a nostalgic vibe without appearing as stodgy or low energy. I achieved the two tasks by means of designing a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo style with a microscope slide and bacteria made for Springfield clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and effects of diseases, mainly the field of healthcare that works with the clinical examination of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I remember where I was able to integrate a bacteria-laden microscope slide within a logo design.

Normally I try not to be extremely literal with a concept and to a point, this specific design approaches the company it represents rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more interest grabbing and more meaningful.

logo layout with a leaping green frog designed for a family members fun facility in Springfield.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a flock of birds, a hill, a trail, a stream, as well as a tree - designed for Springfield travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector because travel photographers tend not to capture places or things but instead communicate emotional experiences through the images they capture. The idea behind this logo design was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of most professional photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I tried to do something the same to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Springfield logo design but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Springfield logo layout with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I truly take pleasure in and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the customer, while he liked the concept, really did not care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his contempt for this particular breed of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and colleagues and family members as well as with people that they don’t actually know so as to get neutral opinions on the benefit of a concept. Fortunately, he shared it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world given that the people that tend to hire a professional to design their logo design understand how essential a logo is for their organization so they are much more invested in the result. Every logo design project has it’s allotment of hurdles, but the greatest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for Springfield publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, yet it is the most necessary part of a published book since it is in most cases the primary thing a person views in the bookstore. Regarding a publisher, it’s the most ideal opportunity that they will likely ever have to spotlight their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many instances one of the aspects people often tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline located in LA and while I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of airline flight and it was certainly a success.

 Springfield logo design used for marketing and a label style for Vintage Situation features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that seemed to be much older cases. For this custom logo concept I tried to come up with a logo that provided a fluid nostalgic feel to it and could easily be used for anything from a web page to an insignia on brand new cases that looked like they were from another point in time.

Logo design created for an orthodontist in Springfield, layout consist of an arc with lines intersecting with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo jobs considering that it seems that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to small business marketing, if restaurants approached their advertising in the very same way dentists do every one of their logo designs would be a picture trying to explain something they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo design includes 4 characters startled in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize specifically how individuals should think or feel they don’t understand the purpose of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that explains itself won’t have the opportunity to be comprehended.

Logo design developed for a hair layout workshop including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which communicated a spirit of calmness and connection for their new hair studio. I came up with a concept which did not go the obvious direction of creating just a stylized orchid but alternatively designed a logo that implied a flower in the formation of a swirl incorporated in to the letter O in the name and by placing attention on the logo design with the figure of a hummingbird floating above the logo itself. The obvious path in creating a business logo is more often than not the wrong route and in this case, the design ended up not being about the flower but instead put the emphasis on the perception that they wanted to forecast to their clients.

Arabian steed logo design created for a steed cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind custom logo concept fashioned to display the unique physical traits of the Arabian pedigree of equines. By having an identifiable head form and high tail carriage, the Arabian is one of the highly quite easily identifiable horse types in the entire world.

Las Coffee shop logo style a little dining establishment, layout contains a modified manuscript font which hovers above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, design includes a customized manuscript typeface which hovers over a group of elaborate lines as well as dots.

Logo layout for a software application designer the style features as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in quite a few cases the symbolism behind a business logo is just as important as how it brands the company it stands for.

Progress logo layout created for a Springfield interior designer, layout attribute a series of red circles that intersect and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Springfield interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that involves conceptual development, space planning, site assessments, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in middle of words advanced have actually been customized to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Springfield logo design job was carried out for a management advisor that helps business professionals to become more successful at supervising people, expectations, and productivity.

A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was prepared for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a location to market their pre-owned products to other sports enthusiasts. I created their Springfield business logo dsign utilizing an illustration which captures the attention of traffic and sends an image that wakens the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo design has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really created for an Springfield area farm it was in reality devised for a products broker, and this particular company was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design a image that projected trust, financial success, and opulence.
Logo created for using a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the business owner to produce a business logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.