The Dalles Logo Design

Each and every new The Dalles venture realizes that they are in need of a logo, but few new business owners fully recognize the crucial role their company logo will perform in their becoming successful, or precisely why one logo design works far better than another. A logo design has an immediate and lasting influence on the success of a business, choose the right one and it will make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the longevity of an organization. The logos presented in the ImageCo portfolio help The Dalles companies succeed, they are effective in any given situation and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t demand scrutiny, they can be understood in merely a look.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and equally emotive at any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a business logo must be timeless and should feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bike developed for a The Dalles coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually launching in an older part of the city and wished to cast an old-fashioned tone without appearing as uninteresting or low energy. I accomplished both jobs via developing a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscopic lense slide as well as bacteria made for The Dalles medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and effects of diseases, especially the branch of healthcare which works with the laboratory assessment of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be excessively literal with a design and to a degree, this design approaches the company it serves quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more interest grabbing and a lot more memorable.

logo layout with a leaping eco-friendly frog developed for a family members enjoyable center in The Dalles.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to incorporate a couple springs into the design but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a hill, a path, a stream, and also a tree - developed for The Dalles traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to capture locations or things but rather communicate emotional experiences through the pictures they record. The idea behind this logo concept was to use negative space to reveal more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I attempted to do something the same to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  The Dalles logo but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 The Dalles logo style with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I genuinely savor and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, while he liked the concept, really did not care for my choice of birds. This guy seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his aversion for this specific kind of sea bird.

When I turn a concept over to a customer I encourage them to share it with colleagues and family members as well as with individuals that they don’t even know so as to get neutral viewpoints on the benefit of a concept. Fortunately, he discussed it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a strange creature in the design world because the people that are inclined to hire an expert to design their logo comprehend how essential a logo design is for their organization so they are much more vested in the final result. Every logo design job has it’s share of hurdles, however the largest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for The Dalles book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, nevertheless it really is the most vital part of a published book given that it is in most cases the initial thing a person sees in the book store. For a publisher, it’s the opportunity they will likely ever have to spotlight their product and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems like that in many instances one of the things people often tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle air service based in LA and although I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of airline flight and it was definitely a winner.

 The Dalles logo layout made use of for advertising and also a tag style for Vintage Case features an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be older cases. For this logo concept I strove to come up with a logo that offered a fluid vintage feel to it and could be utilized for everything from a web page to an insignia on brand new cases that appeared like they were from a different era.

Logo developed for an orthodontist in The Dalles, style consist of an arc with lines converging with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo design projects because it seems that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to business advertising, if restaurants approached their advertising in the very same way dental offices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo design includes 4 personalities surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize how people ought to think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself won’t have the opportunity to be comprehended.

Logo style created for a hair style studio including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which projected a spirit of calmness and class for their new hair studio. I created a concept which didn’t go the obvious course of making just a stylized orchid but instead crafted a business logo that implied a flower in the pattern of a swirl incorporated into the letter O in the name and by putting attention on the logo design with the figure of a hummingbird floating above the logo design itself. The obvious path in designing a logo design is usually the incorrect route and in this case, the design ended up not being about the orchid but instead put the emphasis on the perception that they wanted to forecast to their customers.

Arabian horse logo design created for an equine cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind company logo design styled to embody the unique physical traits of the Arabian kind of equines. By having an unique head shape and very high tail posture, the Arabian is one of the most quite easily recognizable horse types in the whole world.

Las Cafe logo design a small restaurant, style contains a changed script typeface which floats over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, design includes a modified manuscript font which floats over a team of ornate lines and also dots.

Logo layout for a software designer the design attributes and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in many cases the substance behind a logo is equally as important as how it brands the organization it stands for.

Evolve logo style created for a The Dalles interior developer, design function a series of red circles that intersect and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a The Dalles interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, collaborates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, space planning, location inspections, programming, research, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and also A in center of the word advanced have been customized to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular The Dalles logo design assignment was undertaken for a management expert that helps business leaders to become more effective at supervising people, expectations, and productivity.

A logo style including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was prepared for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a location to market their pre-owned products to other sports enthusiasts. I tailored their The Dalles business logo dsign along with an image which grabs the interest of traffic and projects an image that evokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually developed for an The Dalles regional farm it was in reality developed for an investments broker, and this trademark was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to develop a brand mark that projects esteem, effectiveness, and wealth.
Logo made for using an indicator for the dining establishment (Brewgrrs), it is an elaborate script font style that is evocative a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to develop a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.