Acute Care 360 ImageCo, The Dalles, Oregon, OR,

ImageCo, The Dalles, Oregon, OR,

Evolv Design logo designed by ImageCo, The Dalles, Oregon, OR,

Red Panda Publishers logo designed by ImageCo, The Dalles, Oregon, OR,

The Dalles, Oregon, OR,

ImageCo, The Dalles, Oregon, OR,
ImageCo, The Dalles, Oregon, OR,

Mid Valley Pathology logo designed by ImageCo, The Dalles, Oregon, OR,

FSA OK logo designed by ImageCo, The Dalles, Oregon, OR,

Emerald Heights logo designed by ImageCo, The Dalles, Oregon, OR,

Club Sapphire logo designed by ImageCo, The Dalles, Oregon, OR,

Downtown Dogs logo designed by ImageCo, The Dalles, Oregon, OR,

School board logo designed by ImageCo, The Dalles, Oregon, OR,

Ferry Street Coffee Company logo designed by ImageCo, The Dalles, Oregon, OR,

Stoney Forensic logo designed by ImageCo, The Dalles, Oregon, OR,

Smart kernels logo designed by ImageCo, The Dalles, Oregon, OR,

STRATEGIES ON SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design firm presents a money back guarantee try to keep in mind that they can’t reimburse the amount of time you invest which is eminently more precious than your money is.

PORTFOLIO

Some design firms talk a good game but inevitably a design agency can only be determined from the quality of their portfolio, if the work in their portfolio doesn’t contain actual samples chances are they will never be able to deliver a quality logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s objective is to echo your unique vision for your organization. If a designer isn’t focused on actualizing your vision, the thing they are actually focused on is how quickly they will get paid.

The Dalles LOGO DESIGN​

For over twenty years ImageCo has been helping business owners establish notable brands. We’ve done brand design work for mechanics, colleges, heart surgeons, party planners, cafes, retailers, and virtually every other kind of business you can think of. What makes us different compared to our competitors is that our background is rooted in the electrical sign industry so we approach every branding project as if it will be employed as an electrical sign. As a result of our sign first technique our brand identity designs can, and have been used in everything from fashion labels to billboards. Our sign first method ensures that our logos are equally reliable whether they are used in TV commercials or website applications, they are consistently recognizable, comprehended, and remembered no matter of size or purpose.

American Made ★ Design

Something that really sets ImageCo apart from many of the design firms that you probably have encountered in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are enlisted to perform, we do in-house. Irrespective of the kind of project we take on, business logo, web page, trade show booth, or retail sign, we do not, and never will farm out our client’s work to companies located outside the United States. Whenever you contact us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not an agent that marks up the cost of your design project and dictates the terms of how we do business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Virtually every new The Dalles company understands that they require a logo, but few start ups fully realize the vital role their logo can perform in their becoming successful, or exactly why one logo works better than another. A business logo has an instant and sustaining impact on the growth of a business, select the right one and it will make the door swing and cash register ring, select the incorrect one and it will be a barrier and an impediment for the life of a business. The logos included in the ImageCo portfolio help The Dalles companies succeed, they are effective in any given scenario and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be understood in just a glimpse.
  2. Scalability: from clothing labels to posters a scalable business logo will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or company they brand.
  5. Relevance: a logo needs to be lasting and should feel equally relevant today, tomorrow, and 20 years from today.

understanding branding

Brand – It is a verb and a noun, it’s an identifying mark as well as the act of denoting something so that it could be identified, its origin originates from the brand branded onto animals. Today a brand indicates pretty much anything with a motive, regardless if it be earnings or politics, a brand is an innate aspect of specifying the value of something in the public’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are all from the exact same family, the distinction being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest directed at a target market, it’s goal is to produce a mental image that the target market will likely connect to.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When a person mentions the names Porsche or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and that is what makes individuals want those products. Brand image is why people buy specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Firms – If you look back at the beginning of a lot of branding companies you’ll discover that they are frequently rebranded marketing firms. When somebody claims they are in marketing many people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a type of visual design which helps shape the perception of a firm, a product or an organization. Brand identity designers develop logo designs, sign designs, product packaging, as well as collateral material such as business cards, stationery, as well as pamphlets. Some identity designers also build websites and also user interfaces. The important duty of a brand identity designer is to develop the visual cues and also an emotional tone with the objective of influencing actions, outcomes and understandings.

select logos & signs

Retro logo style of a bicycle created for a The Dalles coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening up in an old part of the town and wanted to project a vintage tone without coming across as stodgy or low energy. I achieved each of the tasks by designing a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide and bacteria developed for The Dalles medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the causes and outcomes of diseases, especially the branch of healthcare that deals with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be extremely literal with a design and to a point, this design approaches the company it serves rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more focus grabbing and more memorable.

logo style with a jumping environment-friendly frog developed for a family enjoyable facility in The Dalles.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to include a some springs into the design but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for advertising. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design featuring a group of birds, a hill, a route, a stream, and a tree - developed for The Dalles travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to shoot locations or things but instead convey emotional journeys through the images they record. The idea behind this logo design was to use negative space to communicate more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I tried to do something the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  The Dalles logo but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 The Dalles logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I seriously enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my customer, even though he liked the concept, really did not care for my choice of birds. This particular guy truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his scorn for this specific type of sea bird.

When I turn a concept over to a customer I urge them to talk about it with friends and colleagues and family as well as with people that they don’t actually know so as to get neutral assessments on the benefit of a design. Fortunately, he discussed it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a strange creature in the design world because the people that are inclined to hire a professional to create their business logo comprehend how important a logo design is for their business so they are way more invested in the final result. Every logo design project has it’s portion of difficulties, but the greatest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, design for The Dalles book author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, nevertheless it is the most important part of a published book due to the fact that it is ordinarily the primary thing a person sees in the book store. For a publisher, it’s the most ideal opportunity they will ever have to promote their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many instances 1 of the items people usually tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service located in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a good sense of flight and it was certainly a victory.

 The Dalles logo design used for marketing and a tag layout for Vintage Case features an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that seemed to be vintage cases. For this custom logo concept I attempted to come up with a logo that provided a fluid old style feel to it and could easily be utilized for everything from a web site to an insignia on brand new cases that looked like they were from a different era.

Logo design created for an orthodontist in The Dalles, layout consist of an arc with lines intersecting with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo design projects because it seems that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to company branding, if restaurants approached their branding in the same way dentists do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo includes 4 characters startled in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the likelihood to be understood.

Logo design produced for a The Dalles hair style studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which carried a spirit of relaxation and class for their new hair studio. I created a design that did not go the obvious course of crafting simply a stylized orchid but rather created a logo that implied an orchid in the formation of a swirl blended into the letter O in the name and by placing emphasis on the concept along with the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a logo is oftentimes the incorrect route and in this case, the design ended up not being about the flower but alternately put the importance on the feeling that they wanted to forecast to their patrons.

Arabian horse logo style created for a steed cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct brand design tailored to embody the unique physical traits of the Arabian pedigree of equines. With an identifiable head form and very high tail carriage, the Arabian is one of the highly immediately recognizable horse breeds in the world.

Las Cafe, A The Dalles Coffee shop logo design a small restaurant, style includes a modified script typeface which floats above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, style contains a modified script typeface which floats above a group of elaborate lines and also dots.

Logo layout for a software designer the layout functions and famous The Dalles component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the company and in many cases the symbolism supporting a company logo is equally as important as how it serves the enterprise it represents.

Progress logo design developed for a The Dallesindoor developer, layout feature a series of red circles that converge and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a The Dalles interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, explores, coordinates, and manages such projects. Interior design is a multifaceted occupation that involves conceptual development, space planning, location examinations, programming, investigation, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions in The Dalles, the characters for letter V as well as A in middle of words advanced have actually been customized to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular The Dalles logo design project was carried out for a management expert that aids business professionals to become more successful at supervising people, expectations, and productivity.

A The Dalles business logo layout including a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was prepared for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of passions, a place to sell their used items to other sports enthusiasts.

I tailored their The Dalles business logo design along with an image which captures the attention of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.

Logo layout MQ ranches, this The Dalles company logo layout has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually composed for an The Dalles regional farm it was in reality designed for a commodities broker, and this company logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to produce a brand mark that projected self-assurance, financial success, and opulence.

 The Dalles Logo design for a nonprofit, Transforming Point Solutions - the logo style function for externally facing arrowhead and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where exactly the target is. Thankfully, in this instance, I struck a bullseye with the very first go.

Logo developed for using an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a renowned The Dalles sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the owner to design a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, The Dalles, Oregon, OR,
Logo designed by ImageCo, The Dalles, Oregon, OR,
Logo designed by ImageCo, The Dalles, Oregon, OR,
Logo designed by ImageCo, The Dalles, Oregon, OR,
Electrical sign design for The Dalles restaurnat designed by The Dalles Sign Shop
The Dalles logo design and brand identity design for The Dalles retailers
Logo designed by ImageCo, The Dalles, Oregon, OR,
Logo designed by ImageCo, The Dalles, Oregon, OR,
Logo designed by ImageCo, The Dalles, Oregon, OR,
Logo designed by ImageCo, The Dalles, Oregon, OR,
Logo designed by ImageCo, The Dalles, Oregon, OR,

Logo designed by ImageCo, The Dalles, Oregon, OR,

Logo designed by ImageCo, The Dalles, Oregon, OR,

Logo designed by ImageCo, The Dalles, Oregon, OR,

Logo designed by ImageCo, The Dalles, Oregon, OR,

Logo designed by ImageCo, The Dalles, Oregon, OR,
Logo designed by ImageCo, The Dalles, Oregon, OR,
Logo designed by ImageCo, The Dalles, Oregon, OR,
Logo designed by ImageCo, The Dalles, Oregon, OR,
Logo designed by ImageCo, The Dalles, Oregon, OR,
Logo designed by ImageCo, The Dalles, Oregon, OR,
Logo designed by ImageCo, The Dalles, Oregon, OR,
Logo designed by ImageCo, The Dalles, Oregon, OR,
Logo designed by ImageCo, The Dalles, Oregon, OR,
Logo designed by ImageCo, The Dalles, Oregon, OR,