Acute Care 360 ImageCo, Altoona, Pennsylvania, PA,

ImageCo, Altoona, Pennsylvania, PA,

Evolv Design logo designed by ImageCo, Altoona, Pennsylvania, PA,

Red Panda Publishers logo designed by ImageCo, Altoona, Pennsylvania, PA,

Altoona, Pennsylvania, PA,

ImageCo, Altoona, Pennsylvania, PA,
ImageCo, Altoona, Pennsylvania, PA,

Mid Valley Pathology logo designed by ImageCo, Altoona, Pennsylvania, PA,

FSA OK logo designed by ImageCo, Altoona, Pennsylvania, PA,

Emerald Heights logo designed by ImageCo, Altoona, Pennsylvania, PA,

Club Sapphire logo designed by ImageCo, Altoona, Pennsylvania, PA,

Downtown Dogs logo designed by ImageCo, Altoona, Pennsylvania, PA,

School board logo designed by ImageCo, Altoona, Pennsylvania, PA,

Ferry Street Coffee Company logo designed by ImageCo, Altoona, Pennsylvania, PA,

Stoney Forensic logo designed by ImageCo, Altoona, Pennsylvania, PA,

Smart kernels logo designed by ImageCo, Altoona, Pennsylvania, PA,

POINTERS ON DETERMINING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design agency offers a money back guarantee try to keep in mind that they simply cannot reimburse the amount of time you commit which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a design firm can only be determined from the quality of their design work, if the work in their design portfolio doesn’t contain real life samples chances are they will not be able to deliver a quality logo design.

VISION

A logo’s aim is to be understood and be unforgettable, and it’s purpose is to reflect your unique vision for your organization. If a logo designer isn’t focused on actualizing your vision, the thing they are really focused on is how soon they can get paid.

Altoona LOGO DESIGN​

For over twenty years ImageCo has been helping business owners grow unforgettable brand identities. We have undertaken logo design work for farmers, colleges, diamond miners, wedding singers, coffee shops, retailers, and just about every other kind of business concern you can envision. What makes us different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every design as though it will be utilized as an electric sign. As a result of our sign first approach our identity designs can, and have been used in everything from fashion labels to electrical signs. Our sign first approach guarantees that our logo designs are just as successful whether they are used in television commercials or website applications, they are consistently identifiable, understood, and remembered no matter of size or purpose.

American Made ★ Design

The one difference which truly sets ImageCo apart from many of the design agencies that you may have encountered on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are brought on board to do, we do ourselves. No matter the kind of project we undertake, brand identity design, web site, trade show display, or retail sign, we do not, and never will farm out our client’s work to companies located outside the USA. Whenever you contact us at 1-855-IMAGECO the individual that answers the telephone is ImageCo’s owner and designer, not a broker that marks up the cost of your design project and imposes the conditions of how we do business.

QUALITIES OF A GREAT LOGO DESIGN

Every new Altoona entrepreneur knows they require a logo, however few start ups entirely grasp the pivotal role their company logo can play in their success, or exactly why one business logo functions more effectively than another. A logo design has a critical and long-term influence on the prosperity of a company, select the right one and it will make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Altoona businesses succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs don’t need contemplation, they can be understood in just a glimpse.
  2. Scalability: from business cards to retail signs a scalable business logo will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or business they represent.
  5. Relevance: a logo design must be ageless and will feel equally relevant today, tomorrow, and 20 years from today.

understanding branding

Brand – It’s a verb and also a noun, it is an identifying mark as well as the process of noting something to make sure that it can be distinguished, its origin comes from the brand burned onto animals. Today a brand represents virtually anything with a motive, regardless if it be earnings or politics, a brand is an innate aspect of specifying the worth of something in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s attractive cousin, they are each from the same family, the difference being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest targeted at a target audience, it’s goal is to create an image that the target market will likely identify with.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When a person says the names Porsche or Mustang what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and brand image is what makes people want those brands. Brand image is why individuals buy specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Firms – If you reflect on the origin of many branding companies you’ll discover that they are frequently re-branded marketing firms. When somebody claims they are in advertising most individuals will likely have an idea about what they do. However when someone says “I’m in branding”… it simply seems more impressive, perhaps it’s since the majority of people don’t fully understand what it suggests to be in branding so it comes off as more mysterious and maybe even sexy.

Brand Identity – Is a comprehensive term that describes the visual components of a product or company that influence understandings. This mostly includes the name, the logo design, the product packaging, the different colors utilized yet can additionally include sound, illumination, texture, signs, just about anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a type of visual design that helps shape the perception of a firm, a product or a business organization. Brand identity designers produce logo designs, sign designs, packaging, and collateral material such as business cards, stationery, and also sales brochures. Some identity designers also build web sites and also software interfaces. The important function of a brand identity designer is to create the visual cues and an emotional tone with the objective of influencing actions, end results and understandings.

Featured signs/logos

Retro logo layout of a bicycle created for a Altoona coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were opening up in an older part of the town and hoped to project a nostalgic feel without appearing as stodgy or low energy. I achieved each of the jobs by means of designing a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo design with a microscope slide and also bacteria created for Altoona clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the triggers and consequences of diseases, especially the field of healthcare that works with the laboratory evaluation of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I remember in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Typically I try not to be excessively literal with a concept and to a point, this design approaches the company it represents quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more focus grabbing and a lot more meaningful.

logo layout with a leaping green frog designed for a family members enjoyable center in Altoona.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to incorporate a few springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a trail, a stream, and also a tree - developed for Altoona travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers don’t shoot places or things but rather project emotional experiences by means of the images they record. The idea behind this logo composition was to use negative space to communicate more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I attempted to do something comparable to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Altoona logo design but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Altoona logo layout with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I honestly enjoy and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my client, even though he liked the concept, really did not care for my choice of birds. This particular man truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his contempt for this particular breed of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and family as well as with people that they don’t even know so as to get honest viewpoints on the worthiness of a design concept. Fortunately, he discussed it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a weird creature in the design world because the people that tend to hire a professional to create their logo comprehend how essential a logo is for their company so they are much more vested in the result. Every logo design job possesses it’s share of obstacles, however the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, design for Altoona publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it really is the most crucial part of a printed book since it is usually the very first thing a person views in the book store. With regard to a publisher, it’s the opportunity they will likely ever get to advertise their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many cases 1 of the traits individuals often tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service located in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a sense of air travel and it was undoubtedly a winner.

 Altoona logo style utilized for marketing and also a tag style for Vintage Instance features an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which looked to be older cases. For this business logo concept I strove to come up with a logo that offered a fluid vintage feel to it and could be utilized for anything from a web site to an insignia on brand new cases that looked like they were from a different generation.

Logo produced for an orthodontist in Altoona, design consist of an arc with lines intersecting via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo projects because it appears that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to business advertising, if restaurants approached their advertising in the exact same way dental offices do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo design features 4 personalities startled in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate exactly how people should think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself won’t have the chance to be understood.

Logo layout created for a Altoona hair design workshop including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which communicated a feeling of contentment and class for their new hair studio. I created a concept which did not go the obvious path of designing simply a stylized orchid but instead crafted a business logo which implied an orchid in the pattern of a swirl integrated in to the letter O in the title and by putting emphasis on the concept using the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo is oftentimes the wrong path and in this case, the design ended up not being about the flower but instead laid the importance on the emotion that they wanted to transmit to their clients.

Arabian horse logo design developed for a steed cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original company logo concept tailored to embody the unique physical traits of the Arabian type of equines. With a different head shape and very high tail carriage, the Arabian is one of the highly immediately recognizable horse lineages in the world.

Las Cafe, A Altoona Coffee shop logo layout a little dining establishment, design contains a changed manuscript font style which hovers above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, layout contains a changed manuscript font style which floats over a group of luxuriant lines as well as dots.

Logo style for a software program programmer the style attributes as well as famous Altoona aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the business and in quite a few cases the substance behind a company logo is just as important as how it brands the business it represents.

Develop logo style produced for a Altoonainterior developer, design attribute a series of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Altoona interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, coordinates, and manages such ventures. Interior design is a multifaceted profession that involves conceptual development, space planning, site assessments, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions in Altoona, the characters for letter V and also A in center of words progressed have been customized to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Altoona logo design job was carried out for a management guide that helps business professionals to become more effective at handling people, expectations, and profitability.

A Altoona business logo style including a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market place was ready for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their used products to other sports enthusiasts.

I created their Altoona business logo design utilizing an image that captures the attention of traffic and projects an image that invokes the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.

Logo layout MQ farms, this Altoona company logo layout has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really produced for an Altoona area farm it was in reality designed for a products broker, and this brand was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to create a graphic that projects self-assurance, financial success, and prosperity.

 Altoona Logo design for a not-for-profit, Turning Factor Solutions - the logo style function for externally encountering arrow and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it offers a designer the opportunity to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where exactly the target is. Luckily, in this particular case, I nailed a bullseye with the very first try.

Logo design developed for making use of a sign for the dining establishment (Brewgrrs), it is an ornate script font style that is evocative a well-known Altoona sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the business owner to design a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Altoona, Pennsylvania, PA,
Logo designed by ImageCo, Altoona, Pennsylvania, PA,
Logo designed by ImageCo, Altoona, Pennsylvania, PA,
Logo designed by ImageCo, Altoona, Pennsylvania, PA,
Electrical sign design for Altoona restaurnat designed by Altoona Sign Shop
Altoona logo design and brand identity design for Altoona retailers
Logo designed by ImageCo, Altoona, Pennsylvania, PA,
Logo designed by ImageCo, Altoona, Pennsylvania, PA,
Logo designed by ImageCo, Altoona, Pennsylvania, PA,
Logo designed by ImageCo, Altoona, Pennsylvania, PA,
Logo designed by ImageCo, Altoona, Pennsylvania, PA,

Logo designed by ImageCo, Altoona, Pennsylvania, PA,

Logo designed by ImageCo, Altoona, Pennsylvania, PA,

Logo designed by ImageCo, Altoona, Pennsylvania, PA,

Logo designed by ImageCo, Altoona, Pennsylvania, PA,

Logo designed by ImageCo, Altoona, Pennsylvania, PA,
Logo designed by ImageCo, Altoona, Pennsylvania, PA,
Logo designed by ImageCo, Altoona, Pennsylvania, PA,
Logo designed by ImageCo, Altoona, Pennsylvania, PA,
Logo designed by ImageCo, Altoona, Pennsylvania, PA,
Logo designed by ImageCo, Altoona, Pennsylvania, PA,
Logo designed by ImageCo, Altoona, Pennsylvania, PA,
Logo designed by ImageCo, Altoona, Pennsylvania, PA,
Logo designed by ImageCo, Altoona, Pennsylvania, PA,
Logo designed by ImageCo, Altoona, Pennsylvania, PA,