Altoona Logo Design

Virtually every new Altoona organization understands that they are in need of a logo, yet few new business owners fully recognize the vital role their logo will perform in their financial success, or the reason that one logo design performs far better than another. A logo has an instant and lasting impact on the prosperity of a business, choose the right one and it will make the door swing and cash register ring, go with the wrong one and it will be a barrier and an impediment for the longevity of an organization. The logos featured in the ImageCo portfolio help Altoona companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not demand scrutiny, they can be understood in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and just as emotive at every dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo design must be lasting and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bicycle created for a Altoona coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening in an old part of the community and really wanted to cast a vintage tone without appearing as monotonous or low energy. I fulfilled each of the jobs via creating a company logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo layout with a microscopic lense slide as well as germs created for Altoona clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and effects of diseases, especially the field of healthcare that deals with the laboratory examination of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I remember where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be extremely literal with a design and to a degree, this specific design approaches the company it serves rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more attention grabbing and much more meaningful.

logo style with a jumping eco-friendly frog designed for a household fun facility in Altoona.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to integrate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a path, a stream, and a tree - designed for Altoona traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t capture places or things but rather project emotional journeys by means of the photos they capture. The thought behind this logo composition was to make use of negative space to reveal more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I attempted to do something very similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Altoona logo but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Altoona logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I genuinely relish and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my customer, even though he loved the concept, didn’t care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his scorn for this particular variety of sea bird.

When I turn a concept over to a customer I encourage them to share it with colleagues and family members as well as with other people that they don’t actually know so as to get objective viewpoints on the value of a concept. Fortunately, he shared it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a strange creature in the design world because the people that are inclined to hire a professional to create their logo realize how important a logo is for their company so they are way more vested in the final result. Every logo design project possesses it’s share of challenges, but the biggest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Altoona book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it really is the most critical part of a published book considering that it is often the very first thing a person views in the book store. Concerning a publisher, it’s the most ideal opportunity they will likely ever get to advertise their brand and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many cases 1 of the items consumers usually tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service based in LA and while I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a good sense of air travel and it was certainly a success.

 Altoona logo layout made use of for advertising and marketing and also a label layout for Vintage Case includes an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that seemed to be antique cases. For this logo concept I sought to come up with a logo that had a fluid nostalgic feel to it and could easily be utilized for every thing from a website to a label on brand new cases that appeared like they were from a different era.

Logo design produced for an orthodontist in Altoona, style include an arc with lines converging with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging and difficult logo design projects because it appears that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to company branding, if dining establishments approached their advertising in the same way dental professionals do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo design features 4 personalities surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain how people should think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself will never have the likelihood to be understood.

Logo style produced for a hair style workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that conveyed a feeling of ease and elegance for their new hair salon. I came up with a design which didn’t go the obvious route of creating just a stylized orchid but alternatively crafted a business logo that implied a flower in the formation of a swirl blended in to the letter O in the name and by putting emphasis on the logo design along with the figure of a hummingbird hovering over the image itself. The obvious path in creating a logo is usually the incorrect route and in this case, the design ended up not being about the flower but instead placed the main focus on the perception that they wanted to transmit to their clients.

Arabian horse logo style developed for a steed cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique company logo concept customized to exemplify the unique physical traits of the Arabian type of horses. By having an identifiable head form and higher tail carriage, the Arabian is one of the most quite easily identifiable equine types in the entire world.

Las Cafe logo layout a tiny restaurant, layout includes a modified script typeface which hovers above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, layout contains a modified manuscript typeface which hovers over a group of elaborate lines and dots.

Logo layout for a software application programmer the style functions as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the business and in quite a few cases the significance supporting a logo is just as important as how it brands the company it stands for.

Evolve logo layout produced for a Altoona indoor developer, design attribute a series of red circles that intersect and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Altoona interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, coordinates, and manages such ventures. Interior design is a multifaceted occupation that involves conceptual development, space planning, site assessments, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and also A in middle of the word progressed have actually been customized to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Altoona logo design assignment was carried out for a leadership advisor that aids business leaders to develop into more efficient at handling people, expectations, and productivity.

A logo layout featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market was ready for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a place to sell their previously owned products to other sports enthusiasts. I designed their Altoona logo design dsign along with an image that garners the attention of traffic and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo style has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually designed for an Altoona regional farm it was really created for a commodities broker, and this logo design was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to make a graphic that projected assurance, financial success, and affluence.
Logo created for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the proprietor to design a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.