Bethel Park, Pennsylvania Logo Design

Virtually every new Bethel Park organization knows they require a logo, however few new business owners are thoroughly aware of the crucial role their business logo will perform in their success, or precisely why one business logo performs better than another. A business logo has a critical and long-term effect on the success of a business, pick the correct one and it can make the door swing and phone ring, select the incorrect one and it can be a barrier and an impediment for the life of an organization.

The logos featured in the ImageCo portfolio help Bethel Park, Pennsylvania businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos don’t demand deliberation, they can be understood in just a look.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and just as emotive at any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo design must be lasting and should feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle developed for a Bethel Park, Pennsylvania coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were opening in an older section of town and wished to project a retro tone without appearing as stodgy or low energy. I fulfilled both of these tasks by designing a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo style with a microscope slide and also bacteria designed for Bethel Park, Pennsylvania clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the root causes and consequences of diseases, especially the field of medicine which deals with the laboratory examination of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be overly literal with a design and to a point, this design approaches the company it serves very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more focus grabbing and even more unforgettable.

logo design with a jumping green frog made for a family members enjoyable center in Bethel Park, Pennsylvania.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to include a couple springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a trail, a stream, as well as a tree - designed for Bethel Park, Pennsylvania travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t shoot locations or things but instead convey emotional experiences through the pictures they record. The thought behind this logo concept was to use negative space to communicate more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I attempted to do something similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Bethel Park logo but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 Bethel Park logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the customer, while he loved the concept, didn’t care for my choice of birds. This guy really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this specific type of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with friends and family members as well as with people that they don’t even know so as to get unprejudiced viewpoints on the merit of a design concept. Fortunately, he talked about it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world given that the people that have a tendency to hire an expert to create their business logo understand how vital a logo is for their business so they are much more invested in the end result. Every logo design job possesses it’s share of difficulties, however the greatest challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Bethel Park, Pennsylvania book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it is the most critical part of a printed book due to the fact that it is often the initial thing a person sees in the bookstore. For a publishing company, it’s the most ideal opportunity that they will likely ever have to publicize their label and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many occurrences one of the items consumers usually tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to confering a sense of air travel and it was certainly a winner.

 Bethel Park logo layout made use of for advertising and marketing as well as a tag design for Vintage Situation includes an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be older cases. For this logo design I tried to come up with a logo that provided a fluid retro feel to it and could easily be used for anything from a web site to a label on brand new cases that looked like they were from a different era.

Logo design created for an orthodontist in Bethel Park, Pennsylvania, style include an arc with lines intersecting through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo projects because it appears that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to company marketing, if restaurants approached their advertising in the very same way dental professionals do every one of their logos would be a picture trying to explain something they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo design includes 4 characters startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo that communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe how people should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that describes itself won’t have the chance to be comprehended.

Logo design created for a hair style studio including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which carried a feeling of contentment and connection for their new hair studio. I came up with a design that didn’t go the obvious course of creating just a stylized orchid but rather delivered a company logo which implied a flower in the formation of a swirl featured in to the letter O in the name and by putting attention on the logo design along with the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a business logo is oftentimes the incorrect direction and in this case, the design ended up not being about the flower but alternately put the main focus on the feeling that they wanted to project to their clients.

Arabian horse logo layout created for a steed ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique logotype design customized to illustrate the unique physical traits of the Arabian breed of horses. With an unique head form and very high tail carriage, the Arabian is one of the highly easily identifiable horse types in the world.

Las Cafe logo style a little restaurant, design contains a modified script typeface which hovers above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, style consists of a modified manuscript font style which hovers above a team of elaborate lines and dots.

Logo layout for a software program programmer the design features and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in many cases the symbolism behind a company logo is equally as important as how it serves the enterprise it stands for.

Advance logo design developed for a Bethel Park, Pennsylvania interior designer, layout function a series of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bethel Park, Pennsylvania interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, investigates, coordinates, and oversees such projects. Interior design is a diverse occupation that consists of conceptual development, area planning, site assessments, programming, study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in center of words advanced have been modified to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Bethel Park, Pennsylvania logo design assignment was completed for a management expert that helps business leaders to develop into more successful at supervising people, expectations, and productivity.
A logo design including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market was primed for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a place to sell their secondhand items to other sports enthusiasts. I tailored their Bethel Park logo dsign using a graphic which captures the attention of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo style has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really developed for an Bethel Park, Pennsylvania regional farm it was really designed for a commodities broker, and this particular business logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to design a image that projected esteem, financial success, and wealth.

 Bethel Park Logo design for a not-for-profit, Turning Factor Solutions - the logo layout feature for outwardly dealing with arrowhead and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye without knowing where exactly the target is. Luckily, in this particular instance, I nailed a bullseye with the first try.

Logo created for the use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font that is reminiscent of a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the owner to produce a business logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.