Bethlehem, Pennsylvania Logo Design

Each and every new Bethlehem business knows they require a logo, but few entrepreneurs fully comprehend the essential role their logo design can perform in their success, or exactly why one business logo functions more effectively than another. A business logo has a critical and lasting effect on the financial success of a business, choose the right one and it will make the door swing and cash register ring, select the incorrect one and it will be an obstacle and a hindrance for the longevity of an organization.

The logos featured in the ImageCo portfolio help Bethlehem, Pennsylvania companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos do not demand consideration, they can be grasped in just a look.
  2. Scalability: from business cards to posters a scalable logo will be legible and just as emotive at virtually any scale.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo needs to be enduring and should feel relevant today, tomorrow, and thirty years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bike produced for a Bethlehem, Pennsylvania coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually opening up in an older part of the area and really wanted to cast a nostalgic tone without appearing as stodgy or low energy. I fulfilled the two jobs by means of designing a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and also germs made for Bethlehem, Pennsylvania medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and effects of diseases, mainly the field of healthcare that deals with the clinical evaluation of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Normally I try not to be extremely literal with a design and to a degree, this design approaches the company it serves very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more attention grabbing and a lot more memorable.

logo design with a jumping eco-friendly frog designed for a family members fun center in Bethlehem, Pennsylvania.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo featuring a group of birds, a mountain, a trail, a stream, as well as a tree - designed for Bethlehem, Pennsylvania traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche area because travel photographers tend not to capture locations or things but instead convey emotional experiences through the photos they record. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon first glance, which I think is quintessential of most good photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be revealed with just words. I tried to do something much the same to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Bethlehem logo design but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Bethlehem logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I truly savor and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the customer, even though he loved the concept, didn’t care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this specific type of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with friends and family as well as with individuals that they don’t actually know so as to get neutral judgements on the worthiness of a design. Fortunately, he discussed it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a weird creature in the design world because the people that tend to hire a professional to create their logo design understand how crucial a logo design is for their organization so they are way more vested in the end result. Every logo design job possesses it’s allotment of challenges, however the largest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Bethlehem, Pennsylvania publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it really is the most critical part of a printed book because it is ordinarily the initial thing a person sees in the bookstore. With regard to a publisher, it’s the best opportunity that they will ever get to spotlight their label and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many occurrences one of the items people tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service based in LA and while I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to confering a sense of flight and it was certainly a victory.

 Bethlehem logo design made use of for advertising and marketing as well as a tag layout for Vintage Situation includes an old-fashioned font design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which appeared to be antique cases. For this custom logo concept I sought to come up with a logo that offered a fluid nostalgic feel to it and could easily be utilized for anything from a web site to a label on brand new cases that appeared like they were from a different generation.

Logo created for an orthodontist in Bethlehem, Pennsylvania, layout include an arc with lines converging through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo design jobs due to the fact that it appears that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to business advertising, if restaurants approached their advertising in the exact same way dental offices do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really really love doing dental business logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo design includes 4 personalities staggered in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo design that conveyed that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe how people ought to think or feel they don’t understand the objective of a logo. If you have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that explains itself won’t have the opportunity to be understood.

Logo style developed for a hair layout studio including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that related an atmosphere of ease and connection for their new hair studio. I came up with a design that did not go the obvious route of crafting simply a stylized orchid but alternatively crafted a logo that suggested a flower in the formation of a swirl integrated in to the letter O in the name and by putting emphasis on the logo design along with the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a business logo is in most cases the incorrect course and in this case, the design ended up not being about the orchid but alternately placed the main focus on the perception that they really wanted to forecast to their customers.

Arabian horse logo style created for a steed cattle ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct business logo concept tailored to illustrate the unique physical traits of the Arabian pedigree of horses. By having a distinctive head form and high tail posture, the Arabian is one of the very most quite easily recognizable horse types in the world.

Las Cafe logo layout a small restaurant, design consists of a changed script typeface which floats over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, design consists of a modified script font which hovers over a group of luxuriant lines and also dots.

Logo layout for a software application developer the style features as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in quite a few cases the substance behind a logo design is just as important as how it brands the company it stands for.

Evolve logo layout created for a Bethlehem, Pennsylvania interior developer, design attribute a collection of red circles that converge and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bethlehem, Pennsylvania interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, investigates, collaborates, and manages such ventures. Interior design is a diverse occupation that includes conceptual development, area planning, location examinations, programming, investigation, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in middle of words advanced have actually been changed to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Bethlehem, Pennsylvania logo design assignment was undertaken for a leadership advisor that assists business professionals to develop into more efficient at handling people, expectations, and profitability.
A logo style featuring an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was primed for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a location to sell off their previously owned products to other sports enthusiasts. I created their Bethlehem logo design dsign using a graphic that grabs the interest of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo style has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really produced for an Bethlehem, Pennsylvania area farm it was actually created for a commodities broker, and this brand was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate a graphic that projects self-assurance, effectiveness, and opulence.

 Bethlehem Logo design for a nonprofit, Turning Point Solutions - the logo style feature for outwardly dealing with arrowhead and also the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it offers a designer the opportunity to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where the target is. Thankfully, in this instance, I struck a bullseye with the very first shot.

Logo created for using an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font that is similar to a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to produce a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.