Carlisle Logo Design

Nearly every new Carlisle organization understands that they require a logo, yet few entrepreneurs thoroughly recognize the essential role their logo will play in their becoming successful, or precisely why one business logo functions far better than another. A logo has a critical and long-term impact on the financial success of a company, choose the correct one and it will make the door swing and cash register ring, choose the wrong one and it will be a barrier and an impediment for the life span of a company. The logos featured in the ImageCo portfolio help Carlisle companies succeed, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos do not require scrutiny, they can be realized in merely a look.
  2. Scalability: from business cards to posters a scalable logo will stay legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo needs to be ageless and should feel relevant today, tomorrow, and 20 years from now.

Retro logo style of a bicycle developed for a Carlisle coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually launching in an old part of the area and wanted to cast an old-fashioned atmosphere without appearing as boring or low energy. I achieved the two jobs by developing a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo style with a microscopic lense slide and also germs designed for Carlisle clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and effects of diseases, especially the field of healthcare which deals with the clinical assessment of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more interest grabbing and even more meaningful.

logo style with a leaping green frog developed for a family fun facility in Carlisle.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to feature a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a mountain, a path, a stream, as well as a tree - developed for Carlisle traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot places or things but instead convey emotional journeys through the pictures they capture. The thought behind this logo design was to make use of negative space to communicate more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I attempted to do something much the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Carlisle logo but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 Carlisle logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I really take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the customer, even though he loved the concept, really did not care for my choice of birds. This particular guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this specific variety of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and colleagues and family as well as with people that they don’t even know so as to get objective point of views on the benefit of a concept. Fortunately, he talked about it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a weird animal in the design world because the people that tend to hire an expert to create their business logo recognize how important a logo is for their company so they are much more vested in the end result. Every logo project has it’s portion of obstacles, however the biggest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Carlisle book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it is the most essential part of a printed book because it is in most cases the very first thing a person sees in the book shop. Concerning a publishing company, it’s the optimal opportunity that they will ever have to spotlight their product and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many cases 1 of the traits people often tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company based in LA and while I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a feeling of air travel and it was certainly a success.

 Carlisle logo style utilized for marketing and also a label layout for Vintage Situation features an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that looked to be much older cases. For this brand concept I tried to come up with a logo that possessed a fluid vintage feel to it and could be utilized for every thing from a website to an insignia on brand new cases that seemed like they were from a different generation.

Logo design developed for an orthodontist in Carlisle, style consist of an arc with lines intersecting via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo design projects due to the fact that it seems that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to company branding, if dining establishments approached their branding in the same way dental professionals do every one of their logos would be a picture explaining anything they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo features 4 personalities surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself won’t have the chance to be understood.

Logo design produced for a hair style studio including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which carried a spirit of serenity and class for their new hair salon. I created a design which did not go the obvious route of designing simply a stylized orchid but rather created a logo that suggested an orchid in the formation of a swirl blended in to the letter O in the name and by putting attention on the logo design using the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a company logo is frequently the incorrect direction and in this case, the design ended up not being about the flower but instead put the importance on the perception that they wanted to project to their patrons.

Arabian equine logo design created for an equine cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind logotype concept styled to epitomize the unique physical traits of the Arabian type of equines. With a different head form and higher tail carriage, the Arabian is one of the highly easily identifiable equine breeds in the entire world.

Las Coffee shop logo style a tiny dining establishment, style consists of a changed script font which hovers above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, design includes a customized script font which hovers over a group of elaborate lines and dots.

Logo layout for a software programmer the layout features and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in many cases the symbolism supporting a logo design is equally as important as how it serves the enterprise it represents.

Develop logo design produced for a Carlisle interior developer, layout function a collection of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Carlisle interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, coordinates, and manages such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, site evaluations, programming, investigation, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in middle of the word advanced have been changed to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Carlisle logo design assignment was done for a management expert that helps business professionals to become more effective at supervising people, expectations, and profitability.

A logo design including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was ready for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a place to sell off their secondhand products to other sports enthusiasts. I designed their Carlisle logo design dsign along with a graphic which seizes the interest of vehicles and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really composed for an Carlisle regional farm it was in reality devised for an investments broker, and this particular company was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate a graphic that projected trust, financial success, and wealth.
Logo design designed for using an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the business owner to create a logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.