Center City Logo Design

Virtually every new Center City venture knows they need a logo, yet few new business owners fully comprehend the essential role their company logo can perform in their becoming successful, or exactly why one logo design performs far better than another. A business logo has an instant and long-term influence on the growth of a business, pick the correct one and it will make the door swing and phone ring, go with the incorrect one and it can be a barrier and an impediment for the longevity of a business. The logos presented in the ImageCo portfolio help Center City companies succeed, they are effective in any given situation and the reason why they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not require consideration, they can be realized in merely a look.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and just as emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design should be timeless and should feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bicycle created for a Center City coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were launching in an old part of the city and wished to cast a nostalgic vibe without coming across as boring or low energy. I achieved both of these tasks by creating a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo design with a microscope slide as well as bacteria developed for Center City medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and effects of diseases, mainly the field of medicine that works with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the sole instance I call to mind where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it represents rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more interest grabbing and a lot more unforgettable.

logo design with a jumping environment-friendly frog made for a family enjoyable facility in Center City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to feature a few springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a group of birds, a mountain, a path, a stream, and also a tree - designed for Center City traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field because travel photographers tend not to shoot places or things but instead convey emotional journeys by means of the photos they capture. The thought behind this logo concept was to use negative space to communicate more than what was visible upon initial glance, which I think is representative of most professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I made an effort to do something very similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Center City logo design but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Center City logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I genuinely savor and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my customer, even though he liked the concept, didn’t care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his hatred for this specific type of sea bird.

When I turn a design over to a customer I encourage all of them to share it with friends and family members as well as with individuals that they don’t actually know so as to get objective opinions on the value of a design. Fortunately, he shared it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world given that the people that are inclined to hire an expert to design their business logo understand how vital a logo design is for their organization so they are way more vested in the result. Every logo design project has it’s allotment of obstacles, however the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Center City publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it really is the most essential part of a published book considering that it is often the initial thing a person sees in the book store. Concerning a publisher, it’s the best opportunity that they will ever have to advertise their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many cases one of the items individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline based in LA and while I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to conferring a sense of flight and it was undoubtedly a success.

 Center City logo layout utilized for advertising as well as a tag design for Vintage Case includes an old font style design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which looked to be much older cases. For this logo concept I attempted to come up with a logo that possessed a fluid retro feel to it and could be used for everything from a web site to an insignia on brand new cases that looked like they were from a different era.

Logo created for an orthodontist in Center City, design include an arc with lines converging with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo projects because it seems that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to company marketing, if restaurants approached their advertising in the exact same way dental offices do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo design includes 4 characters staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain precisely how individuals ought to think or feel they don’t understand the mission of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the chance to be understood.

Logo layout produced for a hair layout studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that carried a sense of tranquility and elegance for their new hair studio. I created a design that did not go the obvious course of designing just a stylized orchid but rather created a business logo that implied a flower in the pattern of a swirl integrated in to the letter O in the title and by putting attention on the logo design with the figure of a hummingbird floating above the image itself. The obvious path in designing a business logo is in most cases the wrong course and in this case, the design ended up not being about the orchid but instead laid the attention on the feeling that they really wanted to project to their patrons.

Arabian steed logo layout produced for a steed cattle ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct organization logo design tailored to illustrate the unique physical traits of the Arabian type of equines. By having an unique head shape and higher tail carriage, the Arabian is one of the most easily identifiable horse breeds in the whole world.

Las Coffee shop logo style a little dining establishment, design includes a changed script typeface which hovers over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, style contains a customized manuscript typeface which floats above a team of elaborate lines and also dots.

Logo style for a software designer the style features and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in quite a few cases the symbolism behind a logo design is equally as important as how it brands the enterprise it represents.

Advance logo layout produced for a Center City indoor developer, style feature a series of red circles that intersect and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Center City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, collaborates, and oversees such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, location inspections, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word progressed have actually been customized to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Center City logo design assignment was done for a leadership advisor that aids business leaders to become more effective at managing people, expectations, and productivity.

A logo style featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was primed for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a location to sell off their previously owned equipment to other sports enthusiasts. I designed their Center City logo dsign utilizing an image that seizes the interest of vehicles and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo layout has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually created for an Center City area farm it was in reality devised for an investments broker, and this particular logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make a brand mark that projected confidence, financial success, and opulence.
Logo designed for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant script font that is reminiscent of a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the business owner to develop a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.