Chambersburg Logo Design

Nearly every new Chambersburg organization knows they require a logo, yet few new business owners thoroughly recognize the crucial role their business logo can make in their financial success, or the reason that one business logo performs more effectively than another. A logo has a critical and long-term effect on the growth of a business, choose the right one and it will make the door swing and phone ring, select the wrong one and it will be an obstacle and a hindrance for the life span of a business. The logos included in the ImageCo portfolio help Chambersburg companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos do not require contemplation, they can be understood in just a look.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and equally emotive at any scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo needs to be enduring and should feel relevant today, tomorrow, and thirty years from now.

Retro logo style of a bicycle produced for a Chambersburg coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually opening in an older part of town and really wanted to project a vintage tone without appearing as monotonous or low energy. I accomplished both tasks by means of creating a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscope slide as well as germs made for Chambersburg medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the root causes and outcomes of diseases, especially the branch of healthcare which deals with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Typically I try not to be excessively literal with a design and to a degree, this specific design approaches the company it serves very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more attention grabbing and more memorable.

logo style with a jumping eco-friendly frog made for a family members enjoyable facility in Chambersburg.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to feature a some springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a trail, a stream, as well as a tree - made for Chambersburg travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t capture places or things but rather project emotional experiences through the images they record. The idea behind this logo composition was to make use of negative space to communicate more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I attempted to do something very similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Chambersburg logo but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 Chambersburg logo layout with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I really enjoy and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my customer, even though he liked the concept, didn’t care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this specific type of sea bird.

When I turn a concept over to a client I urge them to discuss it with friends and family members as well as with individuals that they don’t even know so as to get neutral judgements on the value of a design. Fortunately, he discussed it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world because the people that are inclined to hire an expert to create their logo design comprehend how vital a logo design is for their business so they are way more vested in the outcome. Every logo project possesses it’s share of difficulties, but the most significant challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Chambersburg publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, nevertheless it really is the most essential part of a printed book considering that it is ordinarily the first thing a person sees in the book store. Regarding a publisher, it’s the best opportunity they will likely ever have to promote their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many cases 1 of the traits folks often tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service located in LA and while I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a spirit of flight and it was certainly a success.

 Chambersburg logo layout made use of for marketing as well as a label layout for Vintage Situation includes an old font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that looked to be much older cases. For this brand concept I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could easily be utilized for anything from a website to a label on brand new cases that looked like they were from another generation.

Logo design created for an orthodontist in Chambersburg, style consist of an arc with lines intersecting with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo design projects due to the fact that it appears that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to company marketing, if restaurants approached their branding in the very same way dental offices do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo includes 4 personalities surprised in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that communicated that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize exactly how people should think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that explains itself will never have the chance to be understood.

Logo style created for a hair design workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which carried a feeling of contentment and elegance for their new hair studio. I created a concept that didn’t go the obvious course of creating merely a stylized orchid but alternatively delivered a company logo that implied a flower in the pattern of a swirl incorporated in to the letter O in the name and by placing attention on the concept using the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a logo is oftentimes the wrong course and in this case, the design ended up not being about the orchid but alternately placed the focus on the feeling that they wanted to transmit to their customers.

Arabian equine logo layout developed for a horse ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed an original logo concept tailored to display the unique physical traits of the Arabian breed of equines. By having an identifiable head shape and very high tail carriage, the Arabian is one of the highly easily identifiable equine lineages in the world.

Las Coffee shop logo layout a tiny restaurant, layout consists of a modified manuscript font style which hovers above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, layout includes a customized manuscript font style which floats over a team of elaborate lines and also dots.

Logo style for a software application designer the design attributes as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the business and in quite a few cases the substance behind a business logo is equally as important as how it serves the company it represents.

Develop logo layout developed for a Chambersburg indoor designer, design feature a series of red circles that converge and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Chambersburg interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, coordinates, and manages such tasks. Interior design is a diverse occupation that involves conceptual development, space planning, site inspections, programming, research, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word progressed have been customized to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Chambersburg logo design assignment was undertaken for a management specialist that aids business leaders to become more efficient at managing people, expectations, and productivity.

A logo style including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was ready for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a spot to market their secondhand goods to other sports enthusiasts. I designed their Chambersburg logo dsign using a graphic that seizes the attention of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually developed for an Chambersburg regional farm it was actually designed for an investments broker, and this particular company logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to design a graphic that projected confidence, effectiveness, and affluence.
Logo design made for using an indicator for the restaurant (Brewgrrs), it is an ornate script font style that is similar to a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to design a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.