Erie Logo Design

Each and every new Erie company knows they require a logo, but few new business owners fully grasp the crucial role their organization logo can make in their financial success, or exactly why one logo functions better than another. A logo design has an instant and lasting impact on the success of a business, select the correct one and it can make the door swing and phone ring, go with the incorrect one and it can be a barrier and a hindrance for the longevity of an organization. The logos featured in the ImageCo portfolio help Erie companies succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs don’t demand consideration, they can be realized in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and equally emotive at any scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a logo needs to be timeless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo layout of a bicycle produced for a Erie coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually opening in an old part of the community and wished to visualize a vintage tone without appearing as uninteresting or low energy. I fulfilled both tasks by creating a symbol design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo style with a microscopic lense slide as well as bacteria made for Erie clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the root causes and outcomes of diseases, especially the branch of healthcare that deals with the laboratory assessment of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be overly literal with a concept and to a degree, this design approaches the company it represents fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more interest grabbing and more memorable.

logo style with a leaping environment-friendly frog developed for a family fun center in Erie.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for doctors, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to incorporate a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a path, a stream, and also a tree - developed for Erie travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t shoot locations or things but instead communicate emotional journeys by means of the pictures they record. The thought behind this logo composition was to utilize negative space to communicate more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I attempted to do something the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Erie logo but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Erie logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my client, while he loved the concept, really did not care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this specific variety of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with colleagues and family as well as with people that they don’t actually know so as to get honest point of views on the benefit of a design. Fortunately, he shared it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a weird creature in the design world because the people that are inclined to hire an expert to design their logo design comprehend how essential a logo design is for their organization so they are way more invested in the final result. Every logo job possesses it’s portion of obstacles, but the greatest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Erie publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, yet it is the most necessary part of a published book since it is in most cases the initial thing a person sees in the bookstore. For a publishing company, it’s the most ideal opportunity they will ever have to publicize their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many occurrences one of the traits consumers often tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline located in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a spirit of air travel and it was undoubtedly a success.

 Erie logo layout made use of for advertising and also a tag layout for Vintage Instance includes an old typeface design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which appeared to be much older cases. For this logo concept I sought to come up with a logo that provided a fluid old style feel to it and could be used for every thing from a website to a label on brand new cases that seemed like they were from a different point in time.

Logo created for an orthodontist in Erie, style include an arc with lines converging via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo projects because it seems that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to business advertising, if restaurants approached their advertising in the same way dentists do every one of their company logos would be a picture explaining something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dentist logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo design features 4 characters staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize precisely how individuals should think or feel they don’t understand the objective of a logo. If people have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself won’t have the chance to be understood.

Logo design developed for a hair layout workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that conveyed a feeling of calmness and connection for their new hair salon. I created a concept that didn’t go the obvious path of creating just a stylized orchid but alternatively crafted a logo design which suggested a flower in the formation of a swirl integrated in to the letter O in the title and by putting emphasis on the logo design with the figure of a hummingbird floating over the logo itself. The obvious path in designing a logo is oftentimes the incorrect route and in this case, the design ended up not being about the orchid but instead placed the attention on the emotion that they really wanted to forecast to their customers.

Arabian steed logo design produced for a horse ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original creative logo design customized to exemplify the unique physical traits of the Arabian pedigree of equines. With a distinctive head form and higher tail carriage, the Arabian is one of the highly immediately recognizable horse lineages in the world.

Las Cafe logo design a tiny dining establishment, design contains a modified script font which hovers above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, style consists of a changed manuscript font which hovers above a group of luxuriant lines and also dots.

Logo style for a software application developer the design functions and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in quite a few cases the meaning behind a logo design is just as important as how it brands the organization it represents.

Advance logo design developed for a Erie indoor developer, design feature a collection of red circles that intersect and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Erie interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, collaborates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, site assessments, programming, research, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Management Solutions, the characters for letter V and also A in middle of the word advanced have been customized to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Erie logo design assignment was done for a leadership specialist that enables business leaders to develop into more efficient at supervising people, expectations, and profitability.

A logo design featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market place was primed for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a place to sell their pre-owned equipment to other sports enthusiasts. I created their Erie business logo dsign utilizing an image which garners the interest of vehicles and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo style has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually composed for an Erie regional farm it was really created for a commodities broker, and this business logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce a brand mark that projected self-assurance, effectiveness, and prosperity.
Logo designed for using an indicator for the restaurant (Brewgrrs), it is an ornate script font that is reminiscent of a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to produce a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.