Acute Care 360 ImageCo, Erie, Pennsylvania, PA,

ImageCo, Erie, Pennsylvania, PA,

Evolv Design logo designed by ImageCo, Erie, Pennsylvania, PA,

Red Panda Publishers logo designed by ImageCo, Erie, Pennsylvania, PA,

Erie, Pennsylvania, PA,

ImageCo, Erie, Pennsylvania, PA,
ImageCo, Erie, Pennsylvania, PA,

Mid Valley Pathology logo designed by ImageCo, Erie, Pennsylvania, PA,

FSA OK logo designed by ImageCo, Erie, Pennsylvania, PA,

Emerald Heights logo designed by ImageCo, Erie, Pennsylvania, PA,

Club Sapphire logo designed by ImageCo, Erie, Pennsylvania, PA,

Downtown Dogs logo designed by ImageCo, Erie, Pennsylvania, PA,

School board logo designed by ImageCo, Erie, Pennsylvania, PA,

Ferry Street Coffee Company logo designed by ImageCo, Erie, Pennsylvania, PA,

Stoney Forensic logo designed by ImageCo, Erie, Pennsylvania, PA,

Smart kernels logo designed by ImageCo, Erie, Pennsylvania, PA,

STRATEGIES ON FINDING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design agency offers a money back guarantee try to bear in mind that they can not reimburse the time you invest which is much more precious than your money is.

PORTFOLIO

Many designers talk a good game but in the end a design agency can only be evaluated from the quality of their portfolio, if the work in their design portfolio does not feature real world samples odds are they will never be able to deliver a premium logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s purpose is to echo your unique vision for your business. If a logo designer is not focused on actualizing your vision, the thing they are really focused on is how quickly they can get paid.

Erie LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs establish memorable brand identities. We have performed brand identity design work for ranchers, universities, diamond miners, party planners, diners, retail stores, and virtually every other kind of business you can envision. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every design as though it will be utilized as an electrical sign. Because of our sign first technique our logo designs can, and have been used in everything from clothing labels to neon signs. Our sign first method insures that our logo designs are equally effective whether they are used in TV commercials or website apps, they are consistently identifiable, comprehended, and always remembered irrespective of size or function.

American Made ★ Design

The one difference which truly sets ImageCo apart from other design companies that you probably have come across online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are contracted to perform, we do ourselves. Regardless of the kind of project we take on, logo design, web page, trade show banners, or commercial sign, we do not, and never will contract out our client’s projects to 3rd parties located outside the United States. When you call us at 1-855-IMAGECO the person that answers the telephone is ImageCo’s owner and designer, not a go-between that increases the cost of your project and imposes the terms of how you and I do business.

ASPECTS OF A GOOD LOGO DESIGN

Virtually every new Erie organization understands that they require a logo, but few start-ups fully grasp the key role their organization’s logo will make in their success, or precisely why one business logo functions more effectively than another. A logo design has a critical and sustaining impact on the financial success of a company, go with the right one and it can make the door swing and phone ring, go with the wrong one and it can be an obstacle and an impediment for the longevity of a company. The logos featured in the ImageCo portfolio help Erie businesses prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos do not need consideration, they can be understood in just a glance.
  2. Scalability: from label to store signs a scalable logo design will be legible and equally emotive at every size.
  3. Versatility: logos which work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or organization they represent.
  5. Relevance: a logo design must be enduring and should feel equally relevant today, tomorrow, and forty years from today.

understand your brand

Brand – It is a verb and a noun, it’s an identifying mark and the act of denoting something to make sure that it can be identified, its genesis comes from the mark branded onto animals. Nowadays a brand indicates basically anything with a motive, whether it be profit or government agencies, a brand is an innate aspect of defining the worth of a specific thing in the public’s mind.

Branding – Is kind of like advertising and marketing’s sexy cousin, they are all from the same family, the distinction being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest aimed at a target audience, it’s goal is to create a mental image that the audience can relate to.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When somebody mentions the brand names Ferrari or Corvette what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and brand image is what makes people buy those brands. Brand image is why people get specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you look back at the origin of a lot of branding firms you’ll find that they are often re-branded advertising agencies. When somebody claims they are in advertising many people will likely have an idea about what they do. However when a person says “I’m in branding”… it simply sounds much more attractive, perhaps it’s because most individuals don’t understand what it implies to be in branding so it comes off as mysterious and attractive.

Brand Identity – Is a comprehensive term that defines the visual aspects of a product or agency that influence understandings. This largely includes the name, the logo, the packaging, the colors utilized but can also include sound, lighting, texture, signs, just about anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that specializes in a kind of visual design that helps shape the public image of a firm, a product or a company. Brand identity designers create logo designs, signage designs, product packaging, and collateral material such as cards, stationery, and also sales brochures. Some identity designers also design sites and also software interfaces. The vital function of a brand identity designer is to establish the visual cues and an emotional tone with the goal of affecting activities, outcomes and also perceptions.

select logos & signs

Retro logo layout of a bike developed for a Erie coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening up in an older section of the community and really wanted to project a nostalgic feel without coming across as stodgy or low energy. I fulfilled the two tasks by creating a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo style with a microscope slide as well as germs made for Erie medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and consequences of diseases, especially the branch of medicine which works with the laboratory assessment of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it serves very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more attention grabbing and a lot more memorable.

logo design with a jumping green frog developed for a family fun facility in Erie.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for physicians, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to feature a some springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a path, a stream, and also a tree - created for Erie traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area due to the fact that travel photographers tend not to capture locations or things but rather communicate emotional experiences through the photos they capture. The idea behind this logo design was to use negative space to communicate more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I tried to do something similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Erie logo design but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Erie logo layout with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I truly relish and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my customer, while he loved the concept, didn’t care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his scorn for this specific variety of sea bird.

When I turn a concept over to a client I urge them to discuss it with colleagues and family as well as with individuals that they don’t actually know so as to get impartial opinions on the benefit of a concept. Fortunately, he shared it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a weird creature in the design world because the people that are inclined to hire a professional to design their logo design comprehend how vital a logo is for their business so they are much more vested in the end result. Every logo design job possesses it’s share of obstacles, but the biggest challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Erie publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it really is the most important part of a printed book because it is ordinarily the initial thing a person views in the book shop. Concerning a publishing company, it’s the best opportunity they will likely ever have to promote their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many occurrences one of the traits consumers tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline located in LA and although I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a spirit of flight and it was definitely a victory.

 Erie logo layout utilized for advertising and marketing and also a tag layout for Vintage Situation includes an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that looked to be antique cases. For this custom logo concept I tried to come up with a logo that offered a fluid nostalgic feel to it and could easily be utilized for everything from a web site to an insignia on brand new cases that looked like they were from a different era.

Logo developed for an orthodontist in Erie, design include an arc with lines intersecting through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo design jobs because it seems that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to business advertising, if dining establishments approached their branding in the exact same way dental practices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo includes 4 personalities startled in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe specifically how individuals should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself won’t have the chance to be understood.

Logo layout created for a Erie hair design workshop including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which related an atmosphere of simplicity and connection for their new hair studio. I came up with a concept which did not go the obvious direction of making just a stylized orchid but instead crafted a logo design which implied an orchid in the pattern of a swirl integrated in to the letter O in the name and by placing attention on the concept using the figure of a hummingbird floating over the image itself. The obvious path in creating a company logo is usually the incorrect direction and in this case, the design ended up not being about the flower but alternately laid the focus on the perception that they really wanted to project to their patrons.

Arabian steed logo design developed for an equine cattle ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed an original company logo design styled to manifest the unique physical traits of the Arabian kind of horses. With a different head shape and high tail posture, the Arabian is one of the highly immediately identifiable horse breeds in the whole world.

Las Cafe, A Erie Coffee shop logo style a small dining establishment, layout contains a modified manuscript font style which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, layout includes a changed script font which floats over a group of elaborate lines and also dots.

Logo style for a software developer the style attributes and also famous Erie element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in quite a few cases the meaning supporting a business logo is just as important as how it serves the business it stands for.

Develop logo design developed for a Erieindoor developer, style attribute a series of red circles that converge as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Erie interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, coordinates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, space planning, site assessments, programming, research, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions in Erie, the personalities for letter V as well as A in middle of words advanced have been customized to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Erie logo design project was carried out for a management expert that enables business leaders to become more successful at managing people, expectations, and profitability.

A Erie business logo design including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was prepared for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a place to market their previously owned products to other sports enthusiasts.

I tailored their Erie business logo design with an image that garners the interest of vehicles and sends an image that evokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.

Logo layout MQ farms, this Erie company logo layout has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really produced for an Erie regional farm it was actually devised for a products broker, and this company was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to develop a brand mark that projects self-assurance, effectiveness, and luxury.

 Erie Logo design for a nonprofit, Transforming Point Solutions - the logo layout function for ostensibly encountering arrowhead and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it gives a designer the opportunity to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of knowing where the target is. Luckily, in this instance, I struck a bullseye with the 1st go.

Logo made for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a popular Erie sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to produce a business logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Erie, Pennsylvania, PA,
Logo designed by ImageCo, Erie, Pennsylvania, PA,
Logo designed by ImageCo, Erie, Pennsylvania, PA,
Logo designed by ImageCo, Erie, Pennsylvania, PA,
Electrical sign design for Erie restaurnat designed by Erie Sign Company
Erie logo design and brand identity design for Erie commercial businesses
Logo designed by ImageCo, Erie, Pennsylvania, PA,
Logo designed by ImageCo, Erie, Pennsylvania, PA,
Logo designed by ImageCo, Erie, Pennsylvania, PA,
Logo designed by ImageCo, Erie, Pennsylvania, PA,
Logo designed by ImageCo, Erie, Pennsylvania, PA,

Logo designed by ImageCo, Erie, Pennsylvania, PA,

Logo designed by ImageCo, Erie, Pennsylvania, PA,

Logo designed by ImageCo, Erie, Pennsylvania, PA,

Logo designed by ImageCo, Erie, Pennsylvania, PA,

Logo designed by ImageCo, Erie, Pennsylvania, PA,
Logo designed by ImageCo, Erie, Pennsylvania, PA,
Logo designed by ImageCo, Erie, Pennsylvania, PA,
Logo designed by ImageCo, Erie, Pennsylvania, PA,
Logo designed by ImageCo, Erie, Pennsylvania, PA,
Logo designed by ImageCo, Erie, Pennsylvania, PA,
Logo designed by ImageCo, Erie, Pennsylvania, PA,
Logo designed by ImageCo, Erie, Pennsylvania, PA,
Logo designed by ImageCo, Erie, Pennsylvania, PA,
Logo designed by ImageCo, Erie, Pennsylvania, PA,