Acute Care 360 ImageCo, Hazleton, Pennsylvania, PA,

ImageCo, Hazleton, Pennsylvania, PA,

Evolv Design logo designed by ImageCo, Hazleton, Pennsylvania, PA,

Red Panda Publishers logo designed by ImageCo, Hazleton, Pennsylvania, PA,

Hazleton, Pennsylvania, PA,

ImageCo, Hazleton, Pennsylvania, PA,
ImageCo, Hazleton, Pennsylvania, PA,

Mid Valley Pathology logo designed by ImageCo, Hazleton, Pennsylvania, PA,

FSA OK logo designed by ImageCo, Hazleton, Pennsylvania, PA,

Emerald Heights logo designed by ImageCo, Hazleton, Pennsylvania, PA,

Club Sapphire logo designed by ImageCo, Hazleton, Pennsylvania, PA,

Downtown Dogs logo designed by ImageCo, Hazleton, Pennsylvania, PA,

School board logo designed by ImageCo, Hazleton, Pennsylvania, PA,

Ferry Street Coffee Company logo designed by ImageCo, Hazleton, Pennsylvania, PA,

Stoney Forensic logo designed by ImageCo, Hazleton, Pennsylvania, PA,

Smart kernels logo designed by ImageCo, Hazleton, Pennsylvania, PA,

POINTERS ON SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design firm offers a money back guarantee try to remember that they simply cannot refund the time you invest which is eminently more precious than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a designer can only be evaluated from the quality of their portfolio, if the work in their portfolio does not feature real life examples odds are they will not be able to deliver a top quality logo design.

VISION

A logo’s objective is to be understood and remembered, and it’s purpose is to echo your unique vision for your organization. If a designer isn’t focused on fulfilling your vision, the thing they are really focused on is how quickly they will get paid.

Hazleton LOGO DESIGN​

For over 2 decades ImageCo has been helping businesses of all kinds establish notable brand identities. We’ve undertaken brand identity design work for builders, schools, heart surgeons, party planners, coffee shops, retailers, and just about every other kind of business you can think of. What makes ImageCo unique compared to our competitors is that our background is rooted in the electrical sign industry so we approach every design as if it will be employed as an electric sign. As a result of our sign first strategy our brand identity designs can, and have been employed in everything from clothing labels to billboards. Our sign first technique ensures that our logo designs are equally effective whether they are used in TV commercials or website applications, they are consistently identifiable, understood, and always remembered no matter of scale or use.

American Made ★ Design

Something that seriously sets ImageCo apart from many of the design companies that you may have stumbled upon in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are hired to do, we do ourselves. Regardless of the kind of design project we accept, logo, web page, trade show booth, or retail sign, we do not, and never will farm-out our client’s projects to contractors located outside the USA. When you contact us at 1-855-IMAGECO the party that answers the telephone is ImageCo’s owner and designer, not a go-between that increases the cost of your project and dictates the terms of how we conduct business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

Every new Hazleton organization knows they require a logo, yet few new business owners thoroughly grasp the key role their organization’s logo can play in their becoming successful, or precisely why one logo design functions better than another. A company logo has an instant and lasting effect on the financial success of a business, choose the right one and it will make the door swing and cash register ring, go with the wrong one and it can be a barrier and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Hazleton businesses prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be grasped in merely a glimpse.
  2. Scalability: from clothing labels to store signs a scalable business logo will remain legible and just as emotive at any size.
  3. Versatility: logos which function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or organization they represent.
  5. Relevance: a business logo must be enduring and will feel equally relevant today, tomorrow, and thirty years from now.

understanding branding

Brand – It’s both a verb as well as a noun, it’s an identifying mark and the act of noting something so that it could be distinguished, its origin comes from the brand burned onto livestock. Today a brand signifies virtually anything with an objective, regardless of whether it be revenue or political parties, a brand is an intrinsic aspect of defining the value of something in the public’s mind.

Branding – Is kind of like advertising and marketing’s attractive sister, they are all from the exact same family, the difference being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest aimed at a target audience, it’s objective is to develop a mental image that the audience will connect to.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When a person says the brand names Porsche or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and brand image is what makes individuals purchase those brands. Brand image is why people identify with specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you reflect on the history of most branding companies you’ll discover that they are quite often re-branded advertising and marketing firms. When somebody claims they are in marketing most individuals will likely have a preconceived notion about what they do. But when someone claims “I’m in branding”… it simply sounds much more impressive, maybe it’s since the majority of people don’t understand what it means to be in branding so it comes off as more mysterious and perhaps even sexy.

Brand Identity – Is a comprehensive term that explains the visual aspects of a product or company that influence understandings. This largely includes the name, the logo design, the product packaging, the different colors used yet can also consist of audio, illumination, texture, signage, really anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that concentrates on a type of visual design which helps form the perception of a business, a product or a business organization. Brand identity designers create logo designs, sign designs, product packaging, as well as collateral material such as business cards, stationery, and also pamphlets. Some visual designers also build web sites as well as software interfaces. The important role of a brand identity designer is to develop the visual cues and also a psychological tone with the objective of influencing actions, end results as well as perceptions.

Featured logos & signs

Retro logo layout of a bike developed for a Hazleton coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were launching in an old section of town and wanted to cast a nostalgic feel without coming across as uninteresting or low energy. I fulfilled each of the tasks via developing a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo design with a microscopic lense slide and germs made for Hazleton medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the causes and outcomes of diseases, especially the branch of healthcare that works with the laboratory examination of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be excessively literal with a concept and to a point, this design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more attention grabbing and a lot more meaningful.

logo layout with a leaping environment-friendly frog developed for a family members fun facility in Hazleton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to include a few springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a trail, a stream, as well as a tree - created for Hazleton traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers don’t capture places or things but instead reveal emotional experiences through the pictures they capture. The thought behind this logo concept was to use negative space to reveal more than what was visible upon first view, which I think is representative of almost all professional photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be revealed with just words. I tried to do something the same to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Hazleton logo design but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Hazleton logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I genuinely relish and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my client, even though he liked the concept, didn’t care for my choice of birds. This particular man genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this specific breed of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with colleagues and family as well as with individuals that they don’t actually know so as to get neutral opinions on the worthiness of a design concept. Fortunately, he talked about it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world because the people that tend to hire a professional to create their business logo comprehend how essential a logo is for their organization so they are way more vested in the final result. Every logo project has it’s allotment of obstacles, but the biggest obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Hazleton publication author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, but it really is the most vital part of a printed book due to the fact that it is usually the initial thing a person views in the book shop. For a publisher, it’s the most ideal opportunity they will ever have to promote their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many instances one of the items folks usually tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline situated in LA and although I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a spirit of airline flight and it was certainly a success.

 Hazleton logo layout made use of for advertising as well as a label style for Vintage Case includes an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which appeared to be much older cases. For this brand design I strove to come up with a logo that had a fluid retro feel to it and could be used for anything from a web page to a label on brand new cases that appeared like they were from a different era.

Logo design developed for an orthodontist in Hazleton, layout consist of an arc with lines intersecting with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo projects due to the fact that it seems that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to business marketing, if dining establishments approached their advertising in the very same way dental professionals do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo design includes 4 personalities staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate precisely how people should think or feel they don’t understand the mission of a logo. If you have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the likelihood to be understood.

Logo style created for a Hazleton hair design workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that communicated an atmosphere of peace and connection for their new hair salon. I came up with a design that did not go the obvious route of designing simply a stylized orchid but rather designed a business logo which implied an orchid in the formation of a swirl incorporated in to the letter O in the name and by putting attention on the logo design along with the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a logo is in most cases the incorrect direction and in this case, the design ended up not being about the flower but instead laid the main focus on the emotion that they wanted to transmit to their clients.

Arabian equine logo design created for an equine ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a unique brand concept tailored to display the unique physical traits of the Arabian kind of equines. With a distinctive head shape and high tail posture, the Arabian is one of the highly easily identifiable horse breeds in the entire world.

Las Cafe, A Hazleton Coffee shop logo style a tiny dining establishment, design includes a changed manuscript typeface which hovers over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, design contains a changed script font which floats over a group of elaborate lines and also dots.

Logo layout for a software application programmer the design features as well as famous Hazleton component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in quite a few cases the meaning behind a logo design is just as important as how it serves the company it represents.

Evolve logo layout produced for a Hazletoninterior designer, style attribute a series of red circles that intersect and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hazleton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, explores, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that involves conceptual development, area planning, site assessments, programming, analysis, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions in Hazleton, the personalities for letter V as well as A in center of words progressed have actually been customized to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Hazleton logo design project was undertaken for a leadership specialist that enables business professionals to develop into more successful at managing people, expectations, and productivity.

A Hazleton business logo layout including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was ready for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a spot to market their previously owned equipment to other sports enthusiasts.

I created their Hazleton logo design design using an image that pulls in the attention of vehicles and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.

Logo design MQ ranches, this Hazleton company logo layout has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually created for an Hazleton regional farm it was actually designed for an investments broker, and this particular trademark was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to produce an identity that projected confidence, effectiveness, and affluence.

 Hazleton Logo design for a nonprofit, Transforming Factor Solutions - the logo design function for ostensibly dealing with arrowhead and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where the target is. Thankfully, in this case, I struck a bullseye with the first try.

Logo designed for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font that is similar to a popular Hazleton sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the business owner to develop a logo design which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Hazleton, Pennsylvania, PA,
Logo designed by ImageCo, Hazleton, Pennsylvania, PA,
Logo designed by ImageCo, Hazleton, Pennsylvania, PA,
Logo designed by ImageCo, Hazleton, Pennsylvania, PA,
Electrical sign design for Hazleton restaurnat designed by Hazleton Sign Company
Hazleton logo design and brand identity design for Hazleton businesses
Logo designed by ImageCo, Hazleton, Pennsylvania, PA,
Logo designed by ImageCo, Hazleton, Pennsylvania, PA,
Logo designed by ImageCo, Hazleton, Pennsylvania, PA,
Logo designed by ImageCo, Hazleton, Pennsylvania, PA,
Logo designed by ImageCo, Hazleton, Pennsylvania, PA,

Logo designed by ImageCo, Hazleton, Pennsylvania, PA,

Logo designed by ImageCo, Hazleton, Pennsylvania, PA,

Logo designed by ImageCo, Hazleton, Pennsylvania, PA,

Logo designed by ImageCo, Hazleton, Pennsylvania, PA,

Logo designed by ImageCo, Hazleton, Pennsylvania, PA,
Logo designed by ImageCo, Hazleton, Pennsylvania, PA,
Logo designed by ImageCo, Hazleton, Pennsylvania, PA,
Logo designed by ImageCo, Hazleton, Pennsylvania, PA,
Logo designed by ImageCo, Hazleton, Pennsylvania, PA,
Logo designed by ImageCo, Hazleton, Pennsylvania, PA,
Logo designed by ImageCo, Hazleton, Pennsylvania, PA,
Logo designed by ImageCo, Hazleton, Pennsylvania, PA,
Logo designed by ImageCo, Hazleton, Pennsylvania, PA,
Logo designed by ImageCo, Hazleton, Pennsylvania, PA,