Acute Care 360 ImageCo, Lancaster, Pennsylvania, PA,

ImageCo, Lancaster, Pennsylvania, PA,

Evolv Design logo designed by ImageCo, Lancaster, Pennsylvania, PA,

Red Panda Publishers logo designed by ImageCo, Lancaster, Pennsylvania, PA,

Lancaster, Pennsylvania, PA,

ImageCo, Lancaster, Pennsylvania, PA,
ImageCo, Lancaster, Pennsylvania, PA,

Mid Valley Pathology logo designed by ImageCo, Lancaster, Pennsylvania, PA,

FSA OK logo designed by ImageCo, Lancaster, Pennsylvania, PA,

Emerald Heights logo designed by ImageCo, Lancaster, Pennsylvania, PA,

Club Sapphire logo designed by ImageCo, Lancaster, Pennsylvania, PA,

Downtown Dogs logo designed by ImageCo, Lancaster, Pennsylvania, PA,

School board logo designed by ImageCo, Lancaster, Pennsylvania, PA,

Ferry Street Coffee Company logo designed by ImageCo, Lancaster, Pennsylvania, PA,

Stoney Forensic logo designed by ImageCo, Lancaster, Pennsylvania, PA,

Smart kernels logo designed by ImageCo, Lancaster, Pennsylvania, PA,

TIPS ON PICKING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design firm offers a money back guarantee try to bear in mind that they can’t refund the time you commit which is much more precious than your money is.

PORTFOLIO

Some design firms talk a good game but inevitably a design firm can only be evaluated from the quality of their portfolio, if the work in their design portfolio does not contain real world examples chances are they will never be able to produce a premium logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s goal is to echo your personal vision for your company. If a designer is not focused on fulfilling your vision, the thing they are really focused on is how fast they can get paid.

Lancaster LOGO DESIGN​

For over 2 decades ImageCo has been helping business owners cultivate unforgettable brands. We’ve performed logo design work for ranchers, educational institutions, diamond miners, wedding singers, bistros, retail stores, and just about every other kind of business concern you can envision. What makes us different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every brand identity project as if it will be used as an electric sign. Because of our sign first method our designs can, and have been employed in everything from garment labels to neon signs. Our sign first approach ensures that our logos are equally effective whether they are used in TV commercials or website applications, they are consistently identifiable, comprehended, and always remembered no matter of size or application.

American Made ★ Design

The thing that truly sets ImageCo apart from many of the design companies that you may have found in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are enlisted to perform, we perform ourselves. Irrespective of the type of project we accept, brand identity design, website, trade show banners, or electric sign, we do not, and never will farm-out our client’s work to companies located outside the USA. Whenever you phone us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not a broker that marks up the price of your project and determines the terms of how my customers and I do business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

It’s likely that every new Lancaster business knows they require a logo, but few new business owners thoroughly understand the vital role their business logo can perform in their financial success, or the reason that one logo design performs better than another. A company logo has a critical and long-term influence on the viability of a company, go with the correct one and it will make the door swing and cash register ring, choose the wrong one and it can be a barrier and a hindrance for the life of an organization. The logos featured in the ImageCo portfolio help Lancaster businesses succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos don’t require deliberation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and equally emotive at every size.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or company they brand.
  5. Relevance: a company logo should be enduring and should feel equally relevant today, tomorrow, and 20 years from now.

understanding branding

Brand – It’s both a verb as well as a noun, it’s an identifying mark and the act of marking something to make sure that it could be distinguished, its origin comes from the mark burned onto livestock. Nowadays a brand signifies practically anything with a motive, regardless if it be earnings or government agencies, a brand is an intrinsic aspect of specifying the worth of something in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s attractive sister, they are all from the exact same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest aimed at a target audience, it’s objective is to develop a mental image that the audience will likely identify with.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When a person mentions the names Porsche or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and that is what makes individuals want those products. Brand image is why individuals purchase specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Companies – If you look back at the origin of the majority of branding companies you’ll discover that they are quite often rebranded advertising and marketing firms. When someone says they are in advertising most people will likely have an idea about the type of work they do anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that concentrates on a type of visual design that helps shape the perception of a company, a product or a business. Brand identity designers develop logo designs, sign designs, product packaging, and collateral material such as cards, stationery, as well as brochures. Some visual designers also build web sites as well as user interfaces. The necessary role of a brand identity designer is to establish the visual cues and also a psychological tone with the objective of influencing activities, outcomes as well as assumptions.

select logos & signs

Retro logo layout of a bicycle created for a Lancaster coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening up in an older section of the area and hoped to project a vintage vibe without appearing as uninteresting or low energy. I achieved both jobs by designing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and also bacteria designed for Lancaster medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the root causes and effects of diseases, mainly the field of healthcare that works with the laboratory assessment of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the only instance I remember where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be overly literal with a concept and to a degree, this design approaches the company it represents very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more interest grabbing and more memorable.

logo design with a leaping eco-friendly frog made for a family members fun center in Lancaster.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for physicians, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a route, a stream, and also a tree - developed for Lancaster travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality because travel photographers don’t shoot places or things but instead communicate emotional journeys by means of the pictures they record. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I made an effort to do something comparable to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Lancaster logo design but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Lancaster logo layout with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I truly relish and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the client, while he liked the concept, didn’t care for my choice of birds. This particular guy genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his scorn for this specific variety of sea bird.

When I turn a concept over to a customer I urge them to discuss it with colleagues and family as well as with folks that they don’t actually know so as to get objective judgements on the value of a concept. Fortunately, he discussed it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a strange animal in the design world because the people that tend to hire an expert to create their logo understand how crucial a logo design is for their organization so they are way more vested in the final result. Every logo design job possesses it’s share of hurdles, however the most significant challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, design for Lancaster book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it is the most crucial part of a published book because it is usually the very first thing a person views in the book store. Concerning a publisher, it’s the most ideal opportunity they will ever have to spotlight their label and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many cases 1 of the items consumers usually tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company situated in LA and although I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of airline flight and it was undoubtedly a success.

 Lancaster logo design used for marketing and also a label style for Vintage Case features an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that appeared to be much older cases. For this brand concept I tried to come up with a logo that provided a fluid vintage feel to it and could be used for every thing from a website to an insignia on brand new cases that seemed like they were from another era.

Logo design developed for an orthodontist in Lancaster, layout consist of an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo design projects considering that it seems that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to company advertising, if restaurants approached their advertising in the same way dental professionals do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo includes 4 personalities surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize precisely how people should think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself will never have the chance to be understood.

Logo design developed for a Lancaster hair design workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which carried a spirit of contentment and class for their new hair salon. I came up with a concept which did not go the obvious path of crafting merely a stylized orchid but rather created a logo which suggested an orchid in the formation of a swirl incorporated in to the letter O in the title and by putting emphasis on the concept using the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is oftentimes the wrong path and in this case, the design ended up not being about the flower but alternately placed the importance on the emotion that they wanted to project to their customers.

Arabian steed logo style produced for a steed ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct organization logo concept customized to embody the unique physical traits of the Arabian pedigree of equines. With an unique head shape and very high tail carriage, the Arabian is one of the very most easily recognizable equine types in the entire world.

Las Cafe, A Lancaster restaurant logo style a little dining establishment, design consists of a customized manuscript font which hovers above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, layout contains a changed manuscript font which hovers over a team of luxuriant lines and dots.

Logo design for a software application programmer the design features and legendary Lancaster component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the business and in quite a few cases the significance behind a company logo is equally as important as how it brands the enterprise it represents.

Advance logo layout created for a Lancasterinterior designer, design feature a collection of red circles that converge and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lancaster interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, location evaluations, programming, investigation, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions in Lancaster, the personalities for letter V and A in middle of words progressed have actually been customized to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Lancaster logo design assignment was undertaken for a leadership consultant that enables business leaders to develop into more efficient at handling people, expectations, and productivity.

A Lancaster business logo layout including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was ready for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a spot to sell their pre-owned products to other sports enthusiasts.

I designed their Lancaster logo design with a graphic which garners the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.

Logo design MQ ranches, this Lancaster company logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually created for an Lancaster regional farm it was actually devised for an investments broker, and this brand was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a brand mark that projects esteem, success, and prosperity.

 Lancaster Logo design for a nonprofit, Turning Factor Solutions - the logo style attribute for externally dealing with arrow and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where the target is. Fortunately, in this particular instance, I hit a bullseye with the very first go.

Logo developed for making use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a famous Lancaster sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the business owner to create a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Lancaster, Pennsylvania, PA,
Logo designed by ImageCo, Lancaster, Pennsylvania, PA,
Logo designed by ImageCo, Lancaster, Pennsylvania, PA,
Logo designed by ImageCo, Lancaster, Pennsylvania, PA,
Electrical sign design for Lancaster restaurnat designed by Lancaster Sign Company
Lancaster logo design and brand identity design for Lancaster businesses
Logo designed by ImageCo, Lancaster, Pennsylvania, PA,
Logo designed by ImageCo, Lancaster, Pennsylvania, PA,
Logo designed by ImageCo, Lancaster, Pennsylvania, PA,
Logo designed by ImageCo, Lancaster, Pennsylvania, PA,
Logo designed by ImageCo, Lancaster, Pennsylvania, PA,

Logo designed by ImageCo, Lancaster, Pennsylvania, PA,

Logo designed by ImageCo, Lancaster, Pennsylvania, PA,

Logo designed by ImageCo, Lancaster, Pennsylvania, PA,

Logo designed by ImageCo, Lancaster, Pennsylvania, PA,

Logo designed by ImageCo, Lancaster, Pennsylvania, PA,
Logo designed by ImageCo, Lancaster, Pennsylvania, PA,
Logo designed by ImageCo, Lancaster, Pennsylvania, PA,
Logo designed by ImageCo, Lancaster, Pennsylvania, PA,
Logo designed by ImageCo, Lancaster, Pennsylvania, PA,
Logo designed by ImageCo, Lancaster, Pennsylvania, PA,
Logo designed by ImageCo, Lancaster, Pennsylvania, PA,
Logo designed by ImageCo, Lancaster, Pennsylvania, PA,
Logo designed by ImageCo, Lancaster, Pennsylvania, PA,
Logo designed by ImageCo, Lancaster, Pennsylvania, PA,