Philadelphia, Pennsylvania Logo Design

Virtually every new Philadelphia business knows they are in need of a logo, however few new business owners thoroughly understand the pivotal role their logo will perform in their becoming successful, or exactly why one logo performs better than another. A logo design has an immediate and long term effect on the viability of a company, choose the correct one and it will make the door swing and cash register ring, go with the wrong one and it can be a barrier and a hindrance for the longevity of an organization.

The logos included in the ImageCo portfolio help Philadelphia, Pennsylvania companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos do not demand deliberation, they can be grasped in just a look.
  2. Scalability: from labels to movie screens a scalable logo design will continue to be legible and equally emotive at any scale.
  3. Versatility: logos which operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo needs to be enduring and should feel as relevant today, tomorrow, and thirty years from today.
Retro logo design of a bicycle developed for a Philadelphia, Pennsylvania coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were launching in an older part of the city and wished to project a vintage feel without appearing as boring or low energy. I accomplished each of the jobs by means of developing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscope slide and also bacteria created for Philadelphia, Pennsylvania medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and effects of diseases, mainly the branch of medicine which deals with the clinical examination of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be overly literal with a design and to a point, this specific design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more focus grabbing and more memorable.

logo layout with a jumping environment-friendly frog developed for a household fun center in Philadelphia, Pennsylvania.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for doctors, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to feature a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a group of birds, a hill, a route, a stream, and also a tree - designed for Philadelphia, Pennsylvania traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche field because travel photographers tend not to capture places or things but rather project emotional experiences by means of the pictures they record. The thought behind this logo concept was to use negative space to communicate more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I made an effort to do something much the same to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Philadelphia logo but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 Philadelphia logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I seriously enjoy and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the client, while he liked the concept, didn’t care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his contempt for this particular variety of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with friends and family members as well as with folks that they don’t actually know so as to get neutral assessments on the merit of a design concept. Fortunately, he shared it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world given that the people that are inclined to hire an expert to design their logo design recognize how vital a logo is for their business so they are way more invested in the result. Every logo project has it’s portion of obstacles, but the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Philadelphia, Pennsylvania book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it really is the most vital part of a published book due to the fact that it is often the very first thing a person sees in the bookstore. Concerning a publishing company, it’s the optimal opportunity they will ever get to advertise their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many occurrences one of the traits consumers usually tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a spirit of airline flight and it was definitely a success.

 Philadelphia logo layout used for advertising and a label layout for Vintage Instance features an old typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which looked to be antique cases. For this business logo concept I strove to come up with a logo that possessed a fluid vintage feel to it and could be utilized for everything from a web site to an insignia on brand new cases that looked like they were from a different era.

Logo created for an orthodontist in Philadelphia, Pennsylvania, layout include an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo projects because it seems that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to business marketing, if dining establishments approached their branding in the very same way dentists do every one of their logo designs would be a picture explaining anything they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo features 4 characters staggered in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize how individuals ought to think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that describes itself will never have the opportunity to be understood.

Logo design produced for a hair layout studio including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which related a spirit of simplicity and class for their new hair studio. I came up with a design that did not go the obvious path of designing just a stylized orchid but rather created a logo that suggested an orchid in the formation of a swirl featured into the letter O in the name and by putting emphasis on the concept along with the figure of a hummingbird hovering above the logo itself. The obvious path in creating a business logo is oftentimes the wrong direction and in this case, the design ended up not being about the flower but alternately put the emphasis on the perception that they really wanted to transmit to their patrons.

Arabian horse logo design developed for an equine cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed an original logo design fashioned to symbolize the unique physical traits of the Arabian breed of equines. With an unique head form and higher tail posture, the Arabian is one of the most easily identifiable equine lineages in the whole world.

Las Cafe logo style a little dining establishment, style contains a changed script typeface which floats over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, style contains a customized manuscript font style which hovers above a group of luxuriant lines and also dots.

Logo style for a software application designer the style attributes as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in many cases the significance behind a company logo is just as important as how it serves the organization it stands for.

Advance logo style produced for a Philadelphia, Pennsylvania indoor developer, layout attribute a collection of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Philadelphia, Pennsylvania interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, coordinates, and oversees such projects. Interior design is a multifaceted profession that involves conceptual development, space planning, site evaluations, programming, research, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and A in center of the word advanced have been customized to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Philadelphia, Pennsylvania logo design project was completed for a management advisor that aids business professionals to develop into more successful at managing people, expectations, and profitability.
A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was ready for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a location to sell their used goods to other sports enthusiasts. I created their Philadelphia logo design dsign utilizing an illustration which pulls in the interest of vehicles and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo layout has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really produced for an Philadelphia, Pennsylvania regional farm it was really developed for an investments broker, and this creative logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to produce a graphic that projects confidence, success, and affluence.

 Philadelphia Logo design for a not-for-profit, Transforming Factor Solutions - the logo design feature for outwardly dealing with arrowhead and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where exactly the target is. Thankfully, in this case, I nailed a bullseye with the first shot.

Logo developed for the use of an indication for the restaurant (Brewgrrs), it is an ornate script font that is reminiscent of a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the business owner to create a logo design which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.