Philadelphia Logo Design

Virtually every new Philadelphia organization realizes that they are in need of a logo, yet few entrepreneurs thoroughly understand the key role their logo design can take in their becoming successful, or why one business logo functions far better than another. A business logo has an immediate and long term effect on the growth of a business, pick the right one and it can make the door swing and phone ring, choose the incorrect one and it will be a barrier and a hindrance for the life span of a company. The logos featured in the ImageCo portfolio help Philadelphia businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs don’t demand contemplation, they can be understood in just a glance.
  2. Scalability: from business cards to posters a scalable logo will stay legible and equally emotive at any size.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a company logo needs to be timeless and will feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bike created for a Philadelphia coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening in an older part of town and hoped to cast an old-fashioned vibe without coming across as stodgy or low energy. I fulfilled both jobs via designing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo design with a microscope slide as well as germs developed for Philadelphia medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and effects of diseases, especially the field of medicine which deals with the clinical assessment of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recollect where I was able to integrate a bacteria-laden microscope slide into a logo design.

Generally I try not to be overly literal with a concept and to a degree, this design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more focus grabbing and much more meaningful.

logo layout with a jumping eco-friendly frog developed for a family members enjoyable facility in Philadelphia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to integrate a some springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a hill, a trail, a stream, as well as a tree - designed for Philadelphia traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche sector because travel photographers tend not to capture locations or things but rather reveal emotional journeys through the images they capture. The thought behind this logo design was to utilize negative space to convey more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I tried to do something the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Philadelphia logo design but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Philadelphia logo design with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the client, while he loved the concept, really did not care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this specific variety of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get unbiased point of views on the worthiness of a design concept. Fortunately, he talked about it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world because the people that are inclined to hire an expert to design their business logo recognize how crucial a logo design is for their business so they are much more invested in the result. Every logo design job possesses it’s portion of hurdles, however the greatest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Philadelphia publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, nevertheless it really is the most essential part of a published book because it is in most cases the first thing a person views in the bookstore. Concerning a publishing company, it’s the best opportunity that they will likely ever get to advertise their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many instances 1 of the things consumers usually tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service situated in LA and while I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of airline flight and it was surely a victory.

 Philadelphia logo layout utilized for advertising and marketing and also a tag style for Vintage Situation includes an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that looked to be antique cases. For this brand concept I strove to come up with a logo that provided a fluid old style feel to it and could be used for anything from a website to a label on brand new cases that looked like they were from a different era.

Logo design created for an orthodontist in Philadelphia, style consist of an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging logo projects considering that it appears that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to business marketing, if restaurants approached their branding in the exact same way dentists do every one of their company logos would be a picture explaining anything they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo design features 4 characters staggered in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that communicated that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that explains itself won’t have the likelihood to be understood.

Logo style produced for a hair style studio featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which conveyed a spirit of relaxation and elegance for their new hair studio. I created a design which did not go the obvious course of making simply a stylized orchid but alternatively crafted a business logo which suggested an orchid in the pattern of a swirl incorporated in to the letter O in the name and by placing emphasis on the concept with the silhouette of a hummingbird floating over the image itself. The obvious path in designing a logo design is usually the incorrect course and in this case, the design ended up not being about the orchid but instead laid the attention on the perception that they really wanted to transmit to their clients.

Arabian equine logo style developed for a steed ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind business logo design styled to display the unique physical traits of the Arabian breed of equines. By having a different head shape and higher tail posture, the Arabian is one of the highly immediately recognizable equine lineages in the entire world.

Las Coffee shop logo design a little restaurant, layout consists of a customized script typeface which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, design includes a modified manuscript font which floats over a team of luxuriant lines as well as dots.

Logo style for a software application developer the design functions and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in quite a few cases the significance behind a logo design is equally as important as how it brands the enterprise it represents.

Develop logo layout produced for a Philadelphia indoor designer, layout attribute a collection of red circles that converge and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Philadelphia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, coordinates, and oversees such projects. Interior design is a multifaceted profession that involves conceptual development, area planning, location evaluations, programming, research study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word advanced have been customized to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Philadelphia logo design job was done for a leadership guide that aids business leaders to develop into more successful at handling people, expectations, and profitability.

A logo layout including an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was primed for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a place to sell their used items to other sports enthusiasts. I designed their Philadelphia business logo dsign utilizing an illustration that seizes the interest of vehicles and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo design has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really composed for an Philadelphia regional farm it was really created for an investments broker, and this particular trademark was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to develop a brand mark that projected trust, success, and opulence.
Logo design created for using a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is similar to a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the proprietor to design a business logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very easy to read from over a block away.