Plum Logo Design

Each and every new Plum business understands that they are in need of a logo, yet few entrepreneurs fully comprehend the crucial role their business logo can make in their financial success, or the reason that one business logo works more effectively than another. A logo design has an instant and long-term effect on the financial success of a company, pick the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help Plum companies prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be realized in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo will stay legible and equally emotive at any size.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design must be enduring and will feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bicycle produced for a Plum coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening up in an older part of the city and really wanted to project a nostalgic vibe without coming across as uninteresting or low energy. I achieved both jobs via creating a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and also bacteria made for Plum medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the root causes and effects of diseases, mainly the branch of medicine that works with the clinical assessment of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it serves rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more interest grabbing and even more meaningful.

logo design with a leaping eco-friendly frog designed for a household fun facility in Plum.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to integrate a couple springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a hill, a trail, a stream, and a tree - created for Plum traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t capture places or things but rather convey emotional experiences by means of the images they capture. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I attempted to do something similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Plum logo design but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Plum logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I honestly relish and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my customer, even though he loved the concept, didn’t care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this particular variety of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and family members as well as with people that they don’t even know so as to get unbiased opinions on the worthiness of a design. Fortunately, he shared it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a strange animal in the design world given that the people that are inclined to hire an expert to design their business logo realize how important a logo is for their organization so they are way more vested in the final result. Every logo job possesses it’s portion of hurdles, but the largest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Plum book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it really is the most crucial part of a published book since it is in most cases the very first thing a person sees in the book store. Regarding a publishing company, it’s the absolute best opportunity that they will likely ever have to promote their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many occurrences 1 of the items people often tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a sense of flight and it was definitely a winner.

 Plum logo layout used for advertising and a tag design for Vintage Situation includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that looked to be vintage cases. For this brand design I strove to come up with a logo that offered a fluid nostalgic feel to it and could easily be utilized for every thing from a web page to a label on brand new cases that looked like they were from another point in time.

Logo created for an orthodontist in Plum, style consist of an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo design jobs because it appears that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to small business advertising, if dining establishments approached their branding in the same way dental professionals do every one of their logos would be a picture trying to explain something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo features 4 personalities staggered in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe exactly how people should think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that describes itself will never have the chance to be comprehended.

Logo layout created for a hair style workshop featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which projected a spirit of peace and class for their new hair salon. I came up with a design which didn’t go the obvious path of creating just a stylized orchid but rather designed a logo that suggested a flower in the formation of a swirl blended into the letter O in the name and by putting emphasis on the concept along with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a company logo is generally the wrong route and in this case, the design ended up not being about the orchid but alternately put the main focus on the feeling that they really wanted to forecast to their clients.

Arabian horse logo design created for an equine ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created an original brand concept styled to exemplify the unique physical traits of the Arabian kind of horses. With an unique head form and high tail carriage, the Arabian is one of the highly quite easily identifiable horse lineages in the whole world.

Las Coffee shop logo layout a small restaurant, design contains a modified script font style which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, layout consists of a customized manuscript font which hovers above a group of elaborate lines as well as dots.

Logo design for a software program designer the style attributes as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in many cases the meaning behind a logo is just as important as how it serves the organization it stands for.

Progress logo design created for a Plum indoor designer, design function a collection of red circles that intersect and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Plum interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, investigates, coordinates, and manages such tasks. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location assessments, programming, research, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of words advanced have actually been changed to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Plum logo design job was carried out for a leadership expert that helps business professionals to develop into more successful at overseeing people, expectations, and productivity.

A logo style featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market place was primed for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a location to sell off their secondhand goods to other sports enthusiasts. I tailored their Plum business logo dsign along with an image which grabs the interest of traffic and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really created for an Plum regional farm it was actually devised for an investments broker, and this particular business logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to make a graphic that projects self-confidence, effectiveness, and affluence.
Logo designed for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate script font that is reminiscent of a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to create a business logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.