Acute Care 360 ImageCo, Reading, Pennsylvania, PA,

ImageCo, Reading, Pennsylvania, PA,

Evolv Design logo designed by ImageCo, Reading, Pennsylvania, PA,

Red Panda Publishers logo designed by ImageCo, Reading, Pennsylvania, PA,

Reading, Pennsylvania, PA,

ImageCo, Reading, Pennsylvania, PA,
ImageCo, Reading, Pennsylvania, PA,

Mid Valley Pathology logo designed by ImageCo, Reading, Pennsylvania, PA,

FSA OK logo designed by ImageCo, Reading, Pennsylvania, PA,

Emerald Heights logo designed by ImageCo, Reading, Pennsylvania, PA,

Club Sapphire logo designed by ImageCo, Reading, Pennsylvania, PA,

Downtown Dogs logo designed by ImageCo, Reading, Pennsylvania, PA,

School board logo designed by ImageCo, Reading, Pennsylvania, PA,

Ferry Street Coffee Company logo designed by ImageCo, Reading, Pennsylvania, PA,

Stoney Forensic logo designed by ImageCo, Reading, Pennsylvania, PA,

Smart kernels logo designed by ImageCo, Reading, Pennsylvania, PA,

STRATEGIES FOR IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design firm offers a money back guarantee try to bear in mind that they can’t refund the time you commit which is much more precious than your money is.

PORTFOLIO

Some design firms talk a good game but inevitably a design firm can only be evaluated from the quality of their portfolio, if the work in their design portfolio doesn’t contain actual examples odds are they won’t be able to produce a quality logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s goal is to echo your personal vision for your business. If a logo designer is not focused on fulfilling your vision, the thing they are really focused on is how fast they can get paid.

Reading LOGO DESIGN​

For over two decades ImageCo has been helping start ups and entrepreneurs establish memorable brands. We’ve performed branding work for ranchers, educational institutions, heart surgeons, party planners, bistros, retail stores, and practically every other kind of business concern you can think of. What makes us different compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be utilized as an electrical sign. As a result of our sign first technique our logo designs can, and have been employed in everything from fashion labels to billboards. Our sign first technique insures that our logo designs are just as effective whether they are used in television commercials or web apps, they are consistently identifiable, understood, and always remembered irrespective of size or purpose.

American Made ★ Design

Something which seriously sets ImageCo apart from many of the design agencies that you might have found in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are hired to do, we do in-house. No matter the kind of design project we accept, logo design, website, trade show display, or retail sign, we do not, and never will contract out our customer’s projects to contractors located outside the US. Whenever you phone us at 1-855-IMAGECO the person that answers the telephone is ImageCo’s owner and designer, not a broker that marks up the price of your project and dictates the terms of how we conduct business.

QUALITIES OF A POWERFUL LOGO DESIGN

Virtually every new Reading company realizes that they probably need a logo, yet few new business owners fully realize the vital role their organization’s logo will perform in their becoming successful, or why one logo functions far better than another. A company logo has an instant and long term impact on the success of a business, pick the right one and it will make the door swing and phone ring, go with the incorrect one and it will be a barrier and a hindrance for the life span of a company. The logos featured in the ImageCo portfolio help Reading businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be grasped in just a glance.
  2. Scalability: from label to billboards a scalable business logo will stay legible and equally emotive at every scale.
  3. Versatility: logos which function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or organization they represent.
  5. Relevance: a logo design needs to be timeless and will feel equally relevant today, tomorrow, and 20 years from now.

understand your brand

Brand – It is a verb and a noun, it is an identifying mark as well as the act of denoting something to make sure that it could be recognized, its genesis originates from the mark burned onto livestock. Today a brand signifies basically anything with a motive, whether it be profit or government agencies, a brand is an inherent aspect of specifying the value of something in the public’s mind.

Branding – Is sort of like advertising and marketing’s sexy sister, they are both from the very same family, the distinction being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest directed at a specific audience, it’s goal is to develop a mental image that the target market can connect to.

Brand Image – An image planted and nurtured by advertising and marketing as well as identity design. When someone states the brand names Ferrari or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and that is what makes individuals want those brands. Brand image is why individuals acquire most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you look back at the history of the majority of branding firms you’ll find that they are quite often rebranded advertising and marketing firms. When somebody says they are in marketing most individuals will likely have an idea about the type of work they do anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that concentrates on a type of visual design that helps form the image of a firm, a product or a company. Brand identity designers create logo designs, signage designs, packaging, and collateral material such as business cards, stationery, and also brochures. Some visual designers also develop websites as well as user interfaces. The essential function of a brand identity designer is to create the visual cues and a psychological tone with the objective of influencing actions, outcomes as well as perceptions.

select logos & signs

Retro logo layout of a bicycle created for a Reading coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening up in an older section of the area and really wanted to cast a nostalgic feel without coming across as boring or low energy. I accomplished the two tasks by developing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo style with a microscope slide and germs created for Reading clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and consequences of diseases, especially the field of medicine that works with the laboratory examination of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it represents fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and more memorable.

logo design with a jumping eco-friendly frog developed for a household enjoyable center in Reading.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to include a few springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a flock of birds, a mountain, a trail, a stream, as well as a tree - created for Reading travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field because travel photographers tend not to capture locations or things but instead convey emotional journeys through the photos they record. The thought behind this logo design was to use negative space to convey more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I tried to do something much the same to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Reading logo design but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Reading logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the customer, while he liked the concept, really did not care for my choice of birds. This particular man seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his scorn for this particular variety of sea bird.

When I turn a concept over to a customer I encourage them to share it with colleagues and family members as well as with individuals that they don’t even know so as to get impartial assessments on the merit of a concept. Fortunately, he talked about it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world given that the people that are inclined to hire an expert to create their business logo realize how crucial a logo design is for their company so they are much more invested in the end result. Every logo design job possesses it’s allotment of hurdles, but the largest challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Reading publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it is the most critical part of a published book given that it is usually the primary thing a person views in the bookstore. Regarding a publishing company, it’s the absolute best opportunity they will likely ever have to spotlight their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many instances one of the traits folks tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service situated in LA and although I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to affording a spirit of airline flight and it was surely a winner.

 Reading logo design utilized for marketing and also a tag style for Vintage Case includes an old font style style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which appeared to be much older cases. For this brand concept I attempted to come up with a logo that had a fluid nostalgic feel to it and could be used for every thing from a website to an insignia on brand new cases that appeared like they were from another point in time.

Logo design created for an orthodontist in Reading, design include an arc with lines intersecting via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo design projects considering that it seems that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to company advertising, if dining establishments approached their advertising in the same way dental offices do every one of their company logos would be a picture trying to explain something they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo features 4 characters staggered in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo which communicated that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate exactly how individuals should think or feel they don’t understand the goal of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that describes itself will never have the chance to be comprehended.

Logo style developed for a Reading hair design studio including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that projected a spirit of peace and connection for their new hair salon. I created a design that did not go the obvious path of crafting simply a stylized orchid but alternatively delivered a logo that implied an orchid in the pattern of a swirl integrated in to the letter O in the name and by putting attention on the logo design along with the figure of a hummingbird floating over the logo itself. The obvious path in creating a logo is oftentimes the wrong direction and in this case, the design ended up not being about the orchid but alternately put the focus on the perception that they really wanted to transmit to their patrons.

Arabian horse logo style developed for a horse cattle ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logo concept tailored to illustrate the unique physical traits of the Arabian kind of equines. By having an identifiable head shape and very high tail carriage, the Arabian is one of the very most easily identifiable equine types in the entire world.

Las Cafe, A Reading restaurant logo design a small dining establishment, style consists of a customized manuscript font style which hovers over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, layout consists of a modified script font which floats above a group of elaborate lines and also dots.

Logo layout for a software designer the style features and famous Reading component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in quite a few cases the substance supporting a logo design is just as important as how it brands the enterprise it stands for.

Progress logo design created for a Readinginterior designer, layout feature a series of red circles that intersect and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Reading interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, collaborates, and oversees such projects. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location evaluations, programming, investigation, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions in Reading, the characters for letter V and A in center of the word advanced have been customized to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Reading logo design project was done for a management specialist that helps business leaders to develop into more efficient at overseeing people, expectations, and productivity.

A Reading business logo layout including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was prepared for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a place to sell their secondhand equipment to other sports enthusiasts.

I tailored their Reading logo design with an illustration that garners the interest of traffic and projects an image that wakens the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.

Logo design MQ farms, this Reading company logo style has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really produced for an Reading area farm it was really developed for a commodities broker, and this particular logo design was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design a graphic that projects confidence, effectiveness, and affluence.

 Reading Logo design for a not-for-profit, Transforming Factor Solutions - the logo style feature for ostensibly dealing with arrow and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of knowing where exactly the target is. Fortunately, in this case, I nailed a bullseye with the very first go.

Logo created for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script font style that is evocative a famous Reading sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the owner to design a logo design which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Reading, Pennsylvania, PA,
Logo designed by ImageCo, Reading, Pennsylvania, PA,
Logo designed by ImageCo, Reading, Pennsylvania, PA,
Logo designed by ImageCo, Reading, Pennsylvania, PA,
Electrical sign design for Reading restaurnat designed by Reading Sign Business
Reading logo design and brand identity design for Reading companies
Logo designed by ImageCo, Reading, Pennsylvania, PA,
Logo designed by ImageCo, Reading, Pennsylvania, PA,
Logo designed by ImageCo, Reading, Pennsylvania, PA,
Logo designed by ImageCo, Reading, Pennsylvania, PA,
Logo designed by ImageCo, Reading, Pennsylvania, PA,

Logo designed by ImageCo, Reading, Pennsylvania, PA,

Logo designed by ImageCo, Reading, Pennsylvania, PA,

Logo designed by ImageCo, Reading, Pennsylvania, PA,

Logo designed by ImageCo, Reading, Pennsylvania, PA,

Logo designed by ImageCo, Reading, Pennsylvania, PA,
Logo designed by ImageCo, Reading, Pennsylvania, PA,
Logo designed by ImageCo, Reading, Pennsylvania, PA,
Logo designed by ImageCo, Reading, Pennsylvania, PA,
Logo designed by ImageCo, Reading, Pennsylvania, PA,
Logo designed by ImageCo, Reading, Pennsylvania, PA,
Logo designed by ImageCo, Reading, Pennsylvania, PA,
Logo designed by ImageCo, Reading, Pennsylvania, PA,
Logo designed by ImageCo, Reading, Pennsylvania, PA,
Logo designed by ImageCo, Reading, Pennsylvania, PA,