State College, Pennsylvania Logo Design

Nearly every new State College business realizes that they need a logo, but few new business owners entirely comprehend the key role their organization’s logo will make in their becoming successful, or why one logo functions far better than another. A logo has an instant and long term influence on the growth of a company, choose the correct one and it can make the door swing and phone ring, select the incorrect one and it can be an obstacle and an impediment for the longevity of a business.

The logos featured in the ImageCo portfolio help State College, Pennsylvania businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logos do not demand contemplation, they can be understood in merely a glance.
  2. Scalability: from labels to movie screens a scalable business logo will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo should be ageless and should feel as relevant today, tomorrow, and thirty years from now.

Retro logo layout of a bike produced for a State College, Pennsylvania coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening up in an old part of the town and really wanted to visualize a vintage feel without coming across as uninteresting or low energy. I achieved each of the tasks via designing a custom logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo design with a microscope slide and also germs created for State College, Pennsylvania medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the triggers and effects of diseases, mainly the field of medicine that works with the laboratory examination of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it represents quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more focus grabbing and a lot more meaningful.

logo style with a jumping eco-friendly frog made for a household fun center in State College, Pennsylvania.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to feature a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a path, a stream, and a tree - created for State College, Pennsylvania travel professional photographer.

Travel Don't Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector because travel photographers don’t shoot places or things but rather communicate emotional journeys through the pictures they record. The idea behind this logo concept was to utilize negative space to reveal more than what was visible upon first view, which I think is representative of most professional photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I attempted to do something similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable ┬áState College logo but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 State College logo design with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I really enjoy and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the customer, even though he liked the concept, really did not care for my choice of birds. This particular guy truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his aversion for this particular breed of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and family members as well as with people that they don’t even know so as to get honest point of views on the worthiness of a design. Fortunately, he discussed it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a strange animal in the design world because the people that are inclined to hire an expert to design their logo design understand how vital a logo is for their business so they are way more invested in the outcome. Every logo design job has it’s share of obstacles, however the most significant challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for State College, Pennsylvania publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it really is the most vital part of a published book due to the fact that it is ordinarily the primary thing a person views in the book store. With respect to a publisher, it’s the opportunity that they will ever have to spotlight their product and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many instances 1 of the things individuals often tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of air travel and it was surely a winner.

 State College logo style made use of for marketing and a label layout for Vintage Case includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that looked to be vintage cases. For this custom logo concept I strove to come up with a logo that offered a fluid nostalgic feel to it and could be used for everything from a website to an insignia on brand new cases that appeared like they were from another era.

Logo design created for an orthodontist in State College, Pennsylvania, style consist of an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo design projects due to the fact that it seems that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to company advertising, if restaurants approached their advertising in the same way dental professionals do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo design includes 4 personalities staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate exactly how people ought to think or feel they don’t understand the mission of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that explains itself will never have the chance to be comprehended.

Logo style developed for a hair design studio including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which projected a spirit of tranquility and elegance for their new hair studio. I created a design which did not go the obvious route of designing merely a stylized orchid but alternatively crafted a company logo which implied an orchid in the formation of a swirl featured into the letter O in the title and by putting emphasis on the logo design along with the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a logo design is oftentimes the incorrect course and in this case, the design ended up not being about the orchid but alternately put the focus on the emotion that they really wanted to forecast to their patrons.

Arabian equine logo style developed for a horse ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique logotype concept fashioned to embody the unique physical traits of the Arabian type of equines. With a different head form and high tail carriage, the Arabian is one of the very most immediately identifiable equine lineages in the world.

Las Coffee shop logo design a little restaurant, design contains a customized script font style which floats over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, layout contains a customized manuscript typeface which hovers above a team of luxuriant lines and dots.

Logo design for a software application developer the style functions and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. But it intimated something to the owner of the company and in many cases the meaning supporting a logo is equally as important as how it brands the organization it represents.

Progress logo design created for a State College, Pennsylvania interior designer, style function a collection of red circles that intersect and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a State College, Pennsylvania interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, investigates, collaborates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, area planning, location inspections, programming, research study, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words advanced have actually been changed to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This State College, Pennsylvania logo design job was undertaken for a management coach that helps business professionals to become more efficient at overseeing people, expectations, and productivity.

A logo layout including a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly realized the market was primed for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a spot to sell their pre-owned products to other sports enthusiasts.
I created their State College business logo dsign utilizing an illustration that garners the attention of traffic and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.

Logo style MQ farms, this logo style has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually developed for an State College, Pennsylvania area farm it was in reality created for a commodities broker, and this brand was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop a graphic that projects self-confidence, success, and prosperity.

 State College Logo design for a nonprofit, Turning Point Solutions - the logo style attribute for outwardly encountering arrow as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where exactly the target is. Thankfully, in this case, I nailed a bullseye with the very first try.

Logo design developed for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is similar to a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the owner to develop a business logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.