State College Logo Design

Nearly every new State College business realizes that they need a logo, yet few entrepreneurs fully realize the crucial role their logo can take in their success, or precisely why one business logo functions better than another. A company logo has an instant and lasting impact on the growth of a company, choose the right one and it will make the door swing and phone ring, go with the wrong one and it will be an obstacle and an impediment for the longevity of an organization. The logos presented in the ImageCo portfolio help State College businesses succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos do not demand contemplation, they can be grasped in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and just as emotive at any size.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo must be timeless and will feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bicycle created for a State College coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening in an older section of the city and wanted to visualize a retro vibe without coming across as stodgy or low energy. I accomplished each of the tasks by means of designing a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and germs designed for State College medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and outcomes of diseases, especially the field of healthcare that works with the clinical assessment of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I remember where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be overly literal with a design and to a degree, this design approaches the company it serves fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more focus grabbing and a lot more memorable.

logo design with a leaping green frog made for a family enjoyable facility in State College.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to incorporate a few springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo including a flock of birds, a mountain, a trail, a stream, and also a tree - designed for State College travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche profession due to the fact that travel photographers don’t shoot locations or things but rather convey emotional journeys through the photos they record. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be communicated with just words. I tried to do something comparable to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  State College logo design but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 State College logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I honestly take pleasure in and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the customer, while he loved the concept, really did not care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his aversion for this particular breed of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and family as well as with other people that they don’t even know so as to get neutral opinions on the worthiness of a design concept. Fortunately, he talked about it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a strange creature in the design world because the people that are inclined to hire a professional to create their business logo recognize how vital a logo is for their organization so they are much more vested in the end result. Every logo project has it’s portion of challenges, however the biggest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for State College book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it really is the most essential part of a published book since it is ordinarily the very first thing a person views in the book shop. For a publisher, it’s the opportunity that they will likely ever have to publicize their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many cases one of the aspects consumers usually tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline based in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a spirit of flight and it was certainly a winner.

 State College logo style utilized for advertising and marketing and also a tag design for Vintage Situation includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that looked to be antique cases. For this business logo concept I tried to come up with a logo that offered a fluid old style feel to it and could easily be utilized for anything from a website to a label on brand new cases that appeared like they were from another generation.

Logo created for an orthodontist in State College, style include an arc with lines intersecting with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo projects considering that it seems that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to business marketing, if restaurants approached their advertising in the very same way dental practitioners do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo design includes 4 characters surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain how people ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself will never have the chance to be comprehended.

Logo design developed for a hair layout studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that projected a sense of calmness and elegance for their new hair salon. I created a design which didn’t go the obvious path of making just a stylized orchid but alternatively designed a company logo which suggested an orchid in the formation of a swirl blended into the letter O in the name and by putting attention on the logo design along with the figure of a hummingbird floating above the image itself. The obvious path in creating a company logo is more often than not the incorrect course and in this case, the design ended up not being about the orchid but alternately laid the importance on the feeling that they really wanted to project to their patrons.

Arabian horse logo layout produced for a steed ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind custom logo concept tailored to symbolize the unique physical traits of the Arabian kind of equines. With a different head form and higher tail carriage, the Arabian is one of the highly immediately identifiable equine breeds in the whole world.

Las Cafe logo style a little dining establishment, style consists of a customized manuscript typeface which hovers over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, layout includes a modified manuscript font which floats over a team of elaborate lines as well as dots.

Logo style for a software application programmer the style functions and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in quite a few cases the meaning supporting a company logo is equally as important as how it brands the business it represents.

Develop logo style produced for a State College indoor designer, design attribute a collection of red circles that intersect as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a State College interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, coordinates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, space planning, location assessments, programming, research, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and also A in middle of words advanced have actually been changed to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular State College logo design assignment was performed for a management specialist that enables business leaders to develop into more successful at handling people, expectations, and productivity.

A logo style featuring an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was primed for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a location to sell their previously owned goods to other sports enthusiasts. I tailored their State College logo design dsign using an image that garners the attention of traffic and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really developed for an State College area farm it was actually designed for a commodities broker, and this particular logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to design a brand mark that projects assurance, financial success, and affluence.
Logo created for using an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to design a business logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.