Wayne Logo Design

Nearly every new Wayne business knows they are in need of a logo, yet few new business owners fully understand the essential role their company logo can take in their becoming successful, or precisely why one business logo functions more effectively than another. A logo has an instant and long term impact on the success of a company, select the correct one and it will make the door swing and phone ring, select the wrong one and it will be an obstacle and an impediment for the longevity of a company. The logos featured in the ImageCo portfolio help Wayne companies succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs don’t demand scrutiny, they can be understood in just a glance.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and just as emotive at every dimension.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design must be timeless and will feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bicycle created for a Wayne coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening in an old section of the city and wished to visualize an old-fashioned feel without appearing as monotonous or low energy. I achieved the two tasks via designing a symbol concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo design with a microscope slide and also bacteria developed for Wayne medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the root causes and consequences of diseases, especially the branch of medicine that works with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I recall in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be extremely literal with a design and to a point, this design approaches the company it serves very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more attention grabbing and more unforgettable.

logo design with a leaping environment-friendly frog designed for a family fun center in Wayne.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to incorporate a few springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design featuring a group of birds, a hill, a route, a stream, and also a tree - created for Wayne travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t capture places or things but instead communicate emotional experiences by means of the photos they capture. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I tried to do something comparable to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Wayne logo design but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Wayne logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I genuinely savor and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the client, even though he liked the concept, really did not care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his hatred for this specific type of sea bird.

When I turn a design over to a client I urge all of them to talk about it with colleagues and family as well as with other people that they don’t actually know so as to get unbiased assessments on the worthiness of a design. Fortunately, he discussed it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a weird creature in the design world because the people that tend to hire a professional to create their logo design comprehend how vital a logo design is for their company so they are way more vested in the end result. Every logo job has it’s share of difficulties, but the most significant obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Wayne publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it is the most crucial part of a published book given that it is ordinarily the primary thing a person views in the bookstore. With regard to a publisher, it’s the opportunity that they will likely ever have to advertise their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many instances 1 of the aspects folks often tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company situated in LA and although I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a sense of airline flight and it was undoubtedly a victory.

 Wayne logo layout made use of for advertising and also a label design for Vintage Case features an archaic font layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that looked to be older cases. For this logo design I tried to come up with a logo that offered a fluid old style feel to it and could easily be utilized for every thing from a web page to a label on brand new cases that seemed like they were from another era.

Logo created for an orthodontist in Wayne, design include an arc with lines intersecting through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo jobs considering that it appears that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to company marketing, if dining establishments approached their branding in the very same way dental professionals do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo design includes 4 personalities surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe how people ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that describes itself will never have the likelihood to be comprehended.

Logo style developed for a hair design workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which conveyed a sense of ease and class for their new hair salon. I created a design which did not go the obvious route of making merely a stylized orchid but instead delivered a logo which implied a flower in the formation of a swirl integrated into the letter O in the name and by placing attention on the logo design along with the figure of a hummingbird hovering over the image itself. The obvious path in creating a business logo is usually the wrong route and in this case, the design ended up not being about the flower but alternately laid the main focus on the perception that they really wanted to forecast to their customers.

Arabian horse logo design developed for a horse cattle ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind company logo design fashioned to illustrate the unique physical traits of the Arabian breed of equines. By having a distinctive head shape and higher tail carriage, the Arabian is one of the highly immediately identifiable horse breeds in the whole world.

Las Coffee shop logo style a little dining establishment, design includes a customized manuscript typeface which floats above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, style consists of a changed manuscript font style which floats above a group of luxuriant lines and also dots.

Logo design for a software program programmer the design features and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in many cases the significance behind a company logo is just as important as how it brands the company it represents.

Evolve logo design produced for a Wayne interior designer, style attribute a collection of red circles that converge as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wayne interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, collaborates, and oversees such projects. Interior design is a diverse occupation that includes conceptual development, area planning, location examinations, programming, analysis, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of words progressed have been modified to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Wayne logo design job was completed for a management coach that helps business professionals to develop into more effective at overseeing people, expectations, and productivity.

A logo design including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly knew the market was primed for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a place to market their secondhand goods to other sports enthusiasts. I created their Wayne logo design dsign with an illustration that grabs the interest of traffic and projects an image that invokes the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really created for an Wayne area farm it was really developed for an investments broker, and this creative logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop an identity that projects confidence, financial success, and opulence.
Logo design made for the use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is similar to a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to create a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.