Whitman Logo Design

Virtually every new Whitman venture knows they are in need of a logo, however few new business owners entirely recognize the essential role their logo design can make in their financial success, or exactly why one logo design functions better than another. A company logo has a critical and long-term influence on the success of a company, pick the right one and it can make the door swing and cash register ring, choose the wrong one and it will be an obstacle and an impediment for the life span of an organization. The logos included in the ImageCo portfolio help Whitman businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be realized in merely a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and just as emotive at virtually any scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a company logo should be ageless and will feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bike developed for a Whitman coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were launching in an old part of town and wished to cast a retro tone without coming across as monotonous or low energy. I fulfilled both jobs by designing a logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and germs made for Whitman clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the root causes and effects of diseases, mainly the field of healthcare which works with the laboratory evaluation of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the only instance I recall where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be overly literal with a design and to a point, this specific design approaches the company it serves quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more attention grabbing and a lot more meaningful.

logo style with a leaping eco-friendly frog created for a household fun facility in Whitman.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for health care providers, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to integrate a few springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a route, a stream, and also a tree - created for Whitman travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to capture places or things but rather convey emotional experiences through the photos they capture. The thought behind this logo concept was to utilize negative space to project more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I made an effort to do something comparable to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Whitman logo but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Whitman logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I truly relish and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the customer, even though he liked the concept, really did not care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his aversion for this particular breed of sea bird.

When I turn a design over to a customer I urge them to discuss it with friends and family as well as with folks that they don’t actually know so as to get honest judgements on the benefit of a design. Fortunately, he shared it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a weird creature in the design world given that the people that have a tendency to hire a professional to design their business logo realize how essential a logo is for their business so they are way more vested in the result. Every logo design job has it’s portion of obstacles, but the greatest obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Whitman publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it really is the most vital part of a printed book due to the fact that it is often the primary thing a person sees in the bookstore. Regarding a publisher, it’s the opportunity that they will ever get to advertise their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many occurrences 1 of the things individuals usually tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline based in LA and although I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of flight and it was definitely a winner.

 Whitman logo style utilized for marketing and a label style for Vintage Instance features an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which seemed to be vintage cases. For this custom logo concept I strove to come up with a logo that possessed a fluid old style feel to it and could be used for every thing from a web page to a label on brand new cases that seemed like they were from another point in time.

Logo created for an orthodontist in Whitman, style include an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo design jobs due to the fact that it seems that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to small business advertising, if restaurants approached their branding in the exact same way dental practitioners do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo includes 4 characters staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo which conveyed that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe specifically how people should think or feel they don’t understand the mission of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself won’t have the opportunity to be understood.

Logo style developed for a hair design studio featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that related an atmosphere of relaxation and elegance for their new hair studio. I created a design which didn’t go the obvious course of making just a stylized orchid but alternatively crafted a logo which suggested a flower in the formation of a swirl incorporated into the letter O in the title and by placing attention on the logo design with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a logo is more often than not the incorrect route and in this case, the design ended up not being about the flower but alternately put the main focus on the feeling that they really wanted to transmit to their patrons.

Arabian horse logo style created for a steed cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original logotype concept styled to symbolize the unique physical traits of the Arabian breed of horses. By having a different head form and higher tail carriage, the Arabian is one of the very most immediately identifiable equine breeds in the entire world.

Las Cafe logo layout a small restaurant, style includes a changed script typeface which hovers above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, style includes a changed script typeface which floats over a team of elaborate lines and dots.

Logo layout for a software programmer the layout features and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in many cases the meaning behind a business logo is equally as important as how it serves the business it represents.

Develop logo style developed for a Whitman indoor designer, style attribute a collection of red circles that intersect and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Whitman interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, coordinates, and oversees such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, location examinations, programming, research study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Management Solutions, the characters for letter V and A in center of words progressed have actually been changed to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Whitman logo design assignment was carried out for a management consultant that enables business professionals to become more successful at managing people, expectations, and profitability.

A logo layout including a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was ready for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a place to sell off their pre-owned products to other sports enthusiasts. I designed their Whitman logo dsign using an illustration which garners the attention of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually produced for an Whitman regional farm it was really developed for an investments broker, and this logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a graphic that projects self-confidence, financial success, and luxury.
Logo made for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant script typeface that is evocative a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the business owner to develop a logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.