Wilkes-Barre Logo Design

Each and every new Wilkes-Barre company realizes that they require a logo, but few new business owners entirely comprehend the crucial role their organization logo can make in their financial success, or the reason that one logo design performs far better than another. A logo has a critical and sustaining influence on the growth of a company, pick the correct one and it can make the door swing and cash register ring, go with the wrong one and it will be a barrier and a hindrance for the life span of an organization. The logos featured in the ImageCo portfolio help Wilkes-Barre companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be realized in just a glance.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a business logo needs to be timeless and should feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bicycle created for a Wilkes-Barre coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening up in an old section of the community and wished to visualize a nostalgic atmosphere without appearing as stodgy or low energy. I accomplished the two jobs by means of developing a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo layout with a microscope slide and also germs designed for Wilkes-Barre medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and outcomes of diseases, mainly the branch of medicine which deals with the clinical examination of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be excessively literal with a design and to a point, this specific design approaches the company it represents very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more interest grabbing and even more memorable.

logo style with a leaping eco-friendly frog developed for a family members enjoyable facility in Wilkes-Barre.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to feature a couple springs into the design but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a path, a stream, and a tree - developed for Wilkes-Barre traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t shoot places or things but rather communicate emotional experiences through the images they record. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I made an effort to do something comparable to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Wilkes-Barre logo but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Wilkes-Barre logo design with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I really take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my client, even though he liked the concept, didn’t care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this particular kind of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with friends and family members as well as with people that they don’t even know so as to get neutral assessments on the benefit of a design concept. Fortunately, he shared it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world given that the people that tend to hire a professional to create their business logo recognize how essential a logo design is for their business so they are much more invested in the end result. Every logo design job has it’s share of difficulties, however the most significant obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Wilkes-Barre publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, yet it is the most necessary part of a printed book because it is usually the primary thing a person sees in the book store. Concerning a publishing company, it’s the opportunity that they will ever get to publicize their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many instances one of the items folks often tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of air travel and it was surely a success.

 Wilkes-Barre logo style utilized for advertising and a label layout for Vintage Situation features an old-fashioned font style.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which looked to be antique cases. For this business logo design I sought to come up with a logo that possessed a fluid nostalgic feel to it and could be utilized for every thing from a web site to an insignia on brand new cases that looked like they were from a different era.

Logo design created for an orthodontist in Wilkes-Barre, style include an arc with lines converging via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most difficult logo design projects due to the fact that it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to company advertising, if restaurants approached their advertising in the same way dental practitioners do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dental business logos because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo design includes 4 personalities staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate specifically how individuals should think or feel they don’t understand the mission of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself will never have the likelihood to be comprehended.

Logo design developed for a hair design studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which projected a sense of peace and elegance for their new hair salon. I came up with a design that did not go the obvious course of crafting merely a stylized orchid but rather created a logo design that implied an orchid in the pattern of a swirl blended into the letter O in the title and by putting attention on the concept with the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a logo design is in most cases the wrong direction and in this case, the design ended up not being about the flower but instead placed the attention on the perception that they wanted to forecast to their patrons.

Arabian horse logo style created for an equine ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind business logo design tailored to embody the unique physical traits of the Arabian type of equines. With an unique head shape and high tail posture, the Arabian is one of the highly easily recognizable equine breeds in the entire world.

Las Coffee shop logo style a tiny restaurant, layout includes a changed manuscript typeface which floats over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, layout contains a modified manuscript typeface which hovers above a group of luxuriant lines and also dots.

Logo design for a software program developer the style attributes and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in many cases the significance behind a business logo is just as important as how it serves the company it stands for.

Develop logo style produced for a Wilkes-Barre indoor developer, layout attribute a series of red circles that intersect and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wilkes-Barre interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, explores, collaborates, and manages such tasks. Interior design is a multifaceted profession that consists of conceptual development, space planning, site examinations, programming, study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of words progressed have actually been modified to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Wilkes-Barre logo design assignment was performed for a management specialist that helps business leaders to become more efficient at handling people, expectations, and profitability.

A logo design including a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market was ready for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a location to market their secondhand products to other sports enthusiasts. I designed their Wilkes-Barre business logo dsign using a graphic which garners the attention of vehicles and projects an image that wakens the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo layout has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually produced for an Wilkes-Barre area farm it was really created for an investments broker, and this company logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to produce a brand mark that projected self-confidence, effectiveness, and opulence.
Logo design developed for the use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the proprietor to produce a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.