Wilkes-Barre, Pennsylvania Logo Design

Virtually every new Wilkes-Barre company knows they are in need of a logo, yet few new business owners fully grasp the essential role their business logo will make in their financial success, or why one logo design works better than another. A logo has an instant and sustaining effect on the growth of a business, select the right one and it will make the door swing and cash register ring, select the wrong one and it can be an obstacle and a hindrance for the longevity of an organization.

The logos presented in the ImageCo portfolio help Wilkes-Barre, Pennsylvania companies succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs don’t demand deliberation, they can be comprehended in just a glance.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and equally emotive at virtually any scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a business logo should be ageless and will feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bike created for a Wilkes-Barre, Pennsylvania coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening in an old section of town and wished to cast a vintage feel without coming across as stodgy or low energy. I achieved the two jobs by creating a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo style with a microscope slide and also germs made for Wilkes-Barre, Pennsylvania clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and outcomes of diseases, mainly the branch of medicine which deals with the laboratory assessment of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I recall where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be overly literal with a concept and to a point, this design approaches the company it represents very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more focus grabbing and a lot more unforgettable.

logo layout with a jumping eco-friendly frog developed for a family members enjoyable center in Wilkes-Barre, Pennsylvania.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to incorporate a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a flock of birds, a hill, a path, a stream, as well as a tree - made for Wilkes-Barre, Pennsylvania travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche field because travel photographers tend not to shoot places or things but instead project emotional journeys through the photos they record. The thought behind this logo concept was to utilize negative space to project more than what was visible upon initial view, which I think is representative of most good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I made an effort to do something similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Wilkes-Barre logo design but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Wilkes-Barre logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I really take pleasure in and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the customer, even though he liked the concept, really did not care for my choice of birds. This particular guy really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this particular kind of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and family as well as with people that they don’t even know so as to get impartial judgements on the merit of a design concept. Fortunately, he shared it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a strange creature in the design world given that the people that have a tendency to hire a professional to design their business logo realize how vital a logo is for their company so they are way more invested in the outcome. Every logo design job possesses it’s portion of challenges, however the most significant obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Wilkes-Barre, Pennsylvania publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, however it is the most necessary part of a published book given that it is often the very first thing a person views in the book shop. Concerning a publishing company, it’s the absolute best opportunity they will ever have to spotlight their product and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many instances 1 of the traits individuals often tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline based in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of air travel and it was undoubtedly a success.

 Wilkes-Barre logo layout utilized for marketing as well as a label layout for Vintage Situation features an archaic font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which appeared to be much older cases. For this custom logo design I tried to come up with a logo that possessed a fluid retro feel to it and could easily be used for everything from a web site to a label on brand new cases that looked like they were from another era.

Logo design produced for an orthodontist in Wilkes-Barre, Pennsylvania, style consist of an arc with lines converging with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo projects considering that it appears that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to business marketing, if restaurants approached their branding in the same way dental professionals do every one of their logos would be a picture trying to explain anything they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually enjoy doing dentist logos because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo includes 4 characters surprised in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain specifically how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that explains itself won’t have the opportunity to be comprehended.

Logo design developed for a hair style workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that carried a feeling of peace and elegance for their new hair salon. I created a concept that didn’t go the obvious path of creating simply a stylized orchid but alternatively crafted a logo design which suggested an orchid in the formation of a swirl integrated into the letter O in the name and by putting emphasis on the logo design with the figure of a hummingbird hovering above the logo itself. The obvious path in designing a logo design is more often than not the wrong path and in this case, the design ended up not being about the orchid but instead put the emphasis on the emotion that they wanted to transmit to their patrons.

Arabian equine logo style produced for a steed ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct company logo design fashioned to exemplify the unique physical traits of the Arabian pedigree of equines. By having an unique head form and higher tail carriage, the Arabian is one of the very most immediately identifiable horse breeds in the whole world.

Las Cafe logo style a small dining establishment, design consists of a changed manuscript typeface which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, style consists of a customized manuscript font style which hovers above a team of luxuriant lines and also dots.

Logo style for a software developer the style functions and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. But it meant something to the business owner of the business and in many cases the substance behind a logo is just as important as how it brands the business it stands for.

Progress logo layout created for a Wilkes-Barre, Pennsylvania interior developer, layout feature a collection of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wilkes-Barre, Pennsylvania interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, site assessments, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and A in center of the word advanced have actually been modified to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Wilkes-Barre, Pennsylvania logo design project was undertaken for a management coach that aids business professionals to develop into more successful at managing people, expectations, and productivity.
A logo design including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was ready for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a place to sell off their pre-owned products to other sports enthusiasts. I tailored their Wilkes-Barre logo dsign along with a graphic which garners the attention of traffic and sends an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo style has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really created for an Wilkes-Barre, Pennsylvania area farm it was really devised for an investments broker, and this particular logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to design a brand mark that projects trust, effectiveness, and opulence.

 Wilkes-Barre Logo design for a nonprofit, Transforming Factor Solutions - the logo style function for outwardly facing arrowhead and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where exactly the target is. Luckily, in this case, I hit a bullseye with the very first try.

Logo design developed for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is evocative a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the owner to develop a logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.