Wilkinsburg Logo Design

Each and every new Wilkinsburg company knows they are in need of a logo, but few entrepreneurs fully grasp the pivotal role their logo design can perform in their financial success, or precisely why one logo design works far better than another. A company logo has an immediate and lasting effect on the prosperity of a company, choose the right one and it can make the door swing and cash register ring, select the wrong one and it can be a barrier and an impediment for the life of a business. The logos included in the ImageCo portfolio help Wilkinsburg businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be realized in merely a look.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and just as emotive at every scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a logo needs to be enduring and should feel relevant today, tomorrow, and forty years from today.

Retro logo design of a bike developed for a Wilkinsburg coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were launching in an older part of the community and wished to cast a nostalgic feel without appearing as boring or low energy. I fulfilled the two tasks by means of designing a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and germs created for Wilkinsburg medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and effects of diseases, especially the branch of healthcare which deals with the clinical evaluation of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be overly literal with a design and to a degree, this design approaches the company it represents fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more interest grabbing and more meaningful.

logo design with a leaping green frog created for a family enjoyable center in Wilkinsburg.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for medical professionals, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a group of birds, a mountain, a route, a stream, and a tree - developed for Wilkinsburg travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to capture places or things but instead reveal emotional experiences by means of the photos they record. The idea behind this logo concept was to make use of negative space to project more than what was visible upon first view, which I think is representative of almost all good photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I made an effort to do something comparable to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Wilkinsburg logo design but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 Wilkinsburg logo style with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I seriously enjoy and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the customer, even though he loved the concept, really did not care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his scorn for this particular type of sea bird.

When I turn a design over to a client I urge them to talk about it with colleagues and family as well as with individuals that they don’t actually know so as to get neutral judgements on the value of a design. Fortunately, he shared it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a strange animal in the design world given that the people that are inclined to hire an expert to design their logo design realize how essential a logo is for their business so they are much more vested in the end result. Every logo design project possesses it’s allotment of hurdles, but the largest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Wilkinsburg publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, yet it really is the most important part of a published book given that it is in most cases the initial thing a person sees in the book shop. Concerning a publisher, it’s the absolute best opportunity that they will ever get to publicize their brand and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many instances one of the aspects individuals often tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service located in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to affording a sense of air travel and it was certainly a winner.

 Wilkinsburg logo style utilized for advertising as well as a tag design for Vintage Case includes an archaic font style design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that seemed to be older cases. For this logo concept I tried to come up with a logo that had a fluid nostalgic feel to it and could be utilized for everything from a website to a label on brand new cases that looked like they were from a different point in time.

Logo developed for an orthodontist in Wilkinsburg, style consist of an arc with lines converging via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo design jobs due to the fact that it appears that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to business advertising, if dining establishments approached their branding in the very same way dental offices do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo features 4 characters staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that describes itself will never have the opportunity to be comprehended.

Logo layout produced for a hair style studio including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that projected an atmosphere of tranquility and class for their new hair studio. I came up with a design that didn’t go the obvious direction of crafting merely a stylized orchid but instead created a company logo which implied an orchid in the pattern of a swirl blended in to the letter O in the name and by placing attention on the logo design with the figure of a hummingbird floating over the logo itself. The obvious path in creating a logo is frequently the incorrect route and in this case, the design ended up not being about the flower but instead placed the emphasis on the feeling that they really wanted to forecast to their clients.

Arabian steed logo style produced for an equine ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct brand design fashioned to display the unique physical traits of the Arabian breed of equines. By having a distinctive head form and higher tail posture, the Arabian is one of the very most easily identifiable horse breeds in the world.

Las Cafe logo style a tiny restaurant, design contains a changed script typeface which hovers over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, style consists of a modified manuscript typeface which floats above a group of elaborate lines as well as dots.

Logo layout for a software application programmer the layout attributes as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in many cases the substance supporting a business logo is just as important as how it serves the enterprise it represents.

Develop logo layout developed for a Wilkinsburg indoor designer, style attribute a series of red circles that intersect and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wilkinsburg interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, researches, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, location assessments, programming, research, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and A in middle of words advanced have been modified to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Wilkinsburg logo design job was completed for a management consultant that aids business professionals to become more successful at managing people, expectations, and profitability.

A logo style featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was prepared for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a location to sell off their used equipment to other sports enthusiasts. I created their Wilkinsburg business logo dsign using an image that garners the interest of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really produced for an Wilkinsburg regional farm it was in reality designed for an investments broker, and this logo design was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to develop a brand mark that projects esteem, success, and affluence.
Logo created for making use of an indication for the restaurant (Brewgrrs), it is an elaborate script typeface that is reminiscent of a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the owner to create a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.