York Logo Design
- Simplicity: simple logo designs do not require deliberation, they can be grasped in merely a glance.
- Scalability: from business cards to signboards a scalable logo will continue to be legible and just as emotive at every scale.
- Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
- Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
- Relevance: a company logo needs to be ageless and should feel relevant today, tomorrow, and thirty years from now.
Ferry Street Coffee Company | Logo Design | Retail Branding
This fledgling coffee roaster and cafe were opening up in an older part of the area and really wanted to cast an old-fashioned atmosphere without coming across as uninteresting or low energy. I accomplished the two tasks by means of developing a sign design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.
Mid-Valley Pathology | Logo Design
Pathology is the science that investigates the root causes and consequences of diseases, especially the branch of healthcare which deals with the clinical examination of samples of body cellular material for diagnostic or forensic reasons.
The Mid-Valley Pathology custom logo design I came up with is the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.
Typically I try not to be extremely literal with a design and to a degree, this specific design approaches the company it represents quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more interest grabbing and much more meaningful.
Cool Springz | Logo Design | Retail Branding
The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.
Given that the title of the company has the word springz in its name the clear choice would have been to feature a some springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy feel.
In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche sector because travel photographers tend not to shoot locations or things but rather reveal emotional experiences by means of the images they capture. The idea behind this logo concept was to make use of negative space to communicate more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they oftentimes tell whole stories through their photography.
It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I tried to do something much the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable York logo design but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.
Coastal Wireless | Logo Design The majority of logo design projects that I take on I truly relish and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my client, even though he loved the concept, didn’t care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this specific variety of sea bird. When I turn a concept over to a client I urge them to discuss it with friends and family as well as with other people that they don’t actually know so as to get honest judgements on the value of a design concept. Fortunately, he discussed it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept. Logos are a strange animal in the design world given that the people that are inclined to hire an expert to design their logo realize how important a logo design is for their company so they are much more invested in the final result. Every logo project has it’s portion of difficulties, but the largest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.
Red Panda Publishers | Logo Design
The book spine is a cramped segment of real estate to work with, yet it is the most crucial part of a printed book due to the fact that it is often the initial thing a person views in the book store. Regarding a publishing company, it’s the best opportunity that they will ever get to promote their label and get their logo design in front of the people that purchase actual books.
This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.
Air LA | Logo Design
Airlines arrive and go yet it seems that in many occurrences one of the traits people tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a spirit of flight and it was surely a victory.
Vintage Case | Logo Design
Vintage case specialized in new cases for music instruments, which seemed to be vintage cases. For this custom logo concept I sought to come up with a logo that provided a fluid nostalgic feel to it and could easily be utilized for anything from a web site to a label on brand new cases that appeared like they were from a different era.
Kujak Orthodontics | Logo Design | Sign Design
Dental care logo designs can be one of the most difficult logo design jobs due to the fact that it appears that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to small business branding, if restaurants approached their branding in the exact same way dental professionals do every one of their company logos would be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.
I recognize the thinking behind including an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.
I really enjoy doing dentist business logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.
Kujak Orthodontics offered such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.
William McNally | Logo Design | Branding
The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to project.
The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe precisely how people ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself won’t have the chance to be understood.
Wild Orchid Studio | Logo Design Project
Wild Orchid Studios required a logo design which carried a spirit of ease and connection for their new hair studio. I created a concept that did not go the obvious course of creating merely a stylized orchid but rather crafted a company logo which suggested a flower in the pattern of a swirl blended in to the letter O in the name and by putting attention on the logo design with the figure of a hummingbird hovering above the logo itself. The obvious path in creating a business logo is in most cases the incorrect direction and in this case, the design ended up not being about the flower but alternately put the main focus on the emotion that they really wanted to project to their patrons.
Dazzo Arabians | Logo Design
ImageCo developed a one-of-a-kind company logo design customized to exemplify the unique physical traits of the Arabian breed of horses. By having an unique head form and high tail carriage, the Arabian is one of the very most quite easily recognizable horse lineages in the world.
Las Cafe | Logo Design | Restaurant Branding
Las Cafe logo style a small dining establishment, layout consists of a changed manuscript font which hovers above a group of elaborate lines as well as dots.
Smart Kernels | Logo Design
A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and hardware.
The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in many cases the substance supporting a company logo is just as important as how it serves the enterprise it stands for.
Evolv Interior Design | Logo Design | Branding
Evolv Design is a York interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, coordinates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, space planning, location evaluations, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design.
Advanced Leadership Solutions | Logo Design | Website Design
This York logo design job was carried out for a management guide that aids business professionals to become more efficient at managing people, expectations, and profitability.
On The Fly | Logo Design | Retail Branding
MQ Farms | Logo Design | Branding
Brewgrrs Restaurant | Logo Design | Restaurant Branding
