TIPS ON PICKING THE RIGHT LOGO DESIGNER
BUDGET
A logo design is an investment in both your time and your money so anytime a design agency presents a money back guarantee try to keep in mind that they can not refund the amount of time you invest which is much more precious than your money is.
PORTFOLIO
Many designers talk a good game but ultimately a design agency can only be determined from the quality of their portfolio, if the work in their portfolio does not feature real world examples chances are they will never be able to deliver a quality logo design.
VISION
A logo’s goal is to be understood and remembered, and it’s goal is to echo your personal vision for your company. If a designer isn’t focused on actualizing your vision, the thing they are actually focused on is how quickly they will get paid.
York LOGO DESIGN
For over two decades ImageCo has been helping start ups and entrepreneurs grow unforgettable brands. We’ve performed logo design work for ranchers, educational institutions, diamond miners, wedding singers, restaurants, retailers, and virtually every other kind of business concern you can think of. What makes ImageCo different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every brand identity project as though it will be utilized as an electric sign. Because of our sign first approach our designs can, and have been employed in everything from clothing labels to neon signs. Our sign first method ensures that our logos are just as reliable whether they are used in TV commercials or website headers, they are consistently identifiable, understood, and always remembered no matter of scale or purpose.
American Made ★ Design
The one difference that truly sets ImageCo apart from other design agencies that you might possibly have found in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are enlisted to perform, we perform in-house. Regardless of the kind of project we undertake, logo, web page, trade show banners, or retail sign, we do not, and never will farm out our customer’s work to contractors located outside the US. Whenever you contact us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not a go-between that increases the cost of your project and determines the terms of how we do business.
QUALITIES OF A POWERFUL LOGO DESIGN
- Simplicity: simple logos don’t need consideration, they can be comprehended in just a glance.
- Scalability: from label to posters a scalable business logo will continue to be legible and just as emotive at every dimension.
- Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
- Suitability: they are appropriate, they feel personal, and they are suitable for the product or organization they brand.
- Relevance: a company logo needs to be ageless and will feel equally relevant today, tomorrow, and thirty years from now.
understand your brand
Brand – It’s a verb as well as a noun, it’s an identifying mark and the process of denoting something so that it could be distinguished, its origin comes from the brand branded onto livestock. Nowadays a brand symbolizes pretty much anything with an intention, whether it be earnings or politics, a brand is an innate aspect of specifying the worth of something in the customer’s mind.
Branding – Is kind of like advertising and marketing’s attractive sister, they are each from the exact same family, the difference being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition directed at a specific audience, it’s objective is to develop an image that the target market will likely connect to.
Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When a person mentions the brand names Ferrari or Corvette what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and that is what makes people buy those products. Brand image is why people get most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.
Branding Firms – If you reflect on the beginning of a lot of branding firms you’ll find that they are frequently re-branded marketing agencies. When someone says they are in marketing the majority of people will likely have an idea about what they do. But when a person claims “I am in branding”… it just seems more impressive, possibly it’s because most people don’t fully understand what it indicates to be in branding so it comes off as more mysterious and perhaps even attractive.
Brand Identity – Is an inclusive term that describes the visual components of a product or agency that influence understandings. This primarily includes the name, the logo design, the packaging, the colors used however can also include sound, lighting, texture, signage, really anything that can be seen, felt or heard become part of a brand identity.
Brand Identity Designers – A brand identity designer is a visual designer that specializes in a kind of visual design which helps form the perception of a company, a product or an organization. Brand identity designers create logo designs, sign designs, packaging, as well as collateral products such as cards, stationery, and pamphlets. Some visual designers also develop websites and also software interfaces. The crucial role of a brand identity designer is to develop the visual cues as well as an emotional tone with the goal of influencing actions, outcomes and also understandings.
select logos & signs
Ferry Street Coffee Company | Logo Design | Retail Branding
This budding coffee roaster and coffee shop were actually opening in an old part of the area and really wanted to cast a vintage vibe without coming across as boring or low energy. I fulfilled the two jobs by creating a sign design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.
Mid-Valley Pathology | Logo Design
Pathology is the scientific discipline which analyzes the root causes and consequences of diseases, especially the branch of healthcare which works with the laboratory assessment of samples of human body tissue for diagnostic or forensic purposes.
The Mid-Valley Pathology brand I came up with is really the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.
Generally I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more focus grabbing and much more meaningful.
Cool Springz | Logo Design | Retail Branding
The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.
Given that the name of the business has the word springz in its name the apparent choice would have been to include a few springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy feeling.
In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field due to the fact that travel photographers tend not to shoot locations or things but instead reveal emotional journeys through the images they capture. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon first glance, which I think is quintessential of most good photographers in that they oftentimes tell whole stories through their photography.
It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I tried to do something very similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable York logo design but also to show the depth to her art and in the way that she sees the world through the lens of her camera.
Coastal Wireless | Logo Design The lion’s share of business logo design jobs that I take on I truly savor and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, even though he loved the concept, really did not care for my choice of birds. This particular man seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his contempt for this specific type of sea bird. When I turn a design over to a customer I urge them to share it with friends and family as well as with other people that they don’t even know so as to get unprejudiced judgements on the merit of a design. Fortunately, he discussed it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design. Business logos are a weird animal in the design world given that the people that are inclined to hire a professional to create their logo realize how important a logo design is for their business so they are much more invested in the final result. Every logo job has it’s portion of challenges, however the biggest challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the customer the image they see for themselves.
Red Panda Publishers | Logo Design
The book spine is a cramped slice of real estate to work with, nevertheless it really is the most important part of a printed book considering that it is often the initial thing a person sees in the bookstore. For a publishing company, it’s the absolute best opportunity that they will ever have to promote their brand and get their logo design in front of the men and women that buy actual books.
This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.
Air LA | Logo Design
Airlines arrive and depart but it seems like that in many occurrences 1 of the traits people usually tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline based in LA and although I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a feeling of airline flight and it was surely a victory.
Vintage Case | Logo Design
Vintage case focused in brand new cases for musical instruments, which appeared to be antique cases. For this logo design I attempted to come up with a logo that had a fluid retro feel to it and could easily be used for every thing from a website to an insignia on brand new cases that looked like they were from a different point in time.
Kujak Orthodontics | Logo Design | Sign Design
Dental care business logos can be one of the most difficult logo projects because it appears that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to company advertising, if dining establishments approached their branding in the very same way dental practitioners do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would most likely have a picture of a potato and a cow.
I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.
I actually love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.
Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.
William McNally | Logo Design | Branding
The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wants to relate.
The McNally Foundation’s name provided a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to explain precisely how people should think or feel they don’t understand the mission of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the chance to be comprehended.
Wild Orchid Studio | Logo Design Project
Wild Orchid Studios needed a logo which conveyed a feeling of contentment and connection for their new hair salon. I came up with a design which did not go the obvious path of creating just a stylized orchid but rather crafted a business logo that implied an orchid in the pattern of a swirl blended into the letter O in the name and by putting emphasis on the concept using the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a logo is in most cases the incorrect path and in this case, the design ended up not being about the flower but instead placed the importance on the perception that they wanted to forecast to their customers.
Dazzo Arabians | Logo Design
ImageCo designed a distinct custom logo design fashioned to exemplify the unique physical traits of the Arabian pedigree of horses. With a different head shape and high tail posture, the Arabian is one of the most quite easily recognizable horse breeds in the world.
Las Cafe | Logo Design | Restaurant Branding
Las Coffee shop logo style a tiny restaurant, design contains a modified script font style which floats above a team of luxuriant lines and also dots.
Smart Kernels | Logo Design
A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and hardware.
The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in quite a few cases the symbolism supporting a company logo is just as important as how it serves the enterprise it represents.
Evolv Interior Design | Logo Design | Branding
Evolv Design is a York interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, collaborates, and oversees such ventures. Interior design is a diverse profession that involves conceptual development, space planning, location inspections, programming, research study, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.
Advanced Leadership Solutions | Logo Design | Website Design
This particular York logo design assignment was completed for a management advisor that enables business professionals to become more effective at overseeing people, expectations, and productivity.
On The Fly | Logo Design | Retail Branding
With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly understood the market was primed for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a spot to market their secondhand products to other sports enthusiasts.
I tailored their York logo design design using an illustration which seizes the interest of traffic and projects an image that evokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
MQ Farms | Logo Design | Branding
The MQ farms emblem design wasn’t really created for an York area farm it was actually created for a commodities broker, and this brand was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to make an identity that projected confidence, financial success, and affluence.
Turning Point Foundation | Logo Design
The Turning Point Foundation was completely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of understanding where the target is. Luckily, in this particular instance, I struck a bullseye with the first shot.
Brewgrrs Restaurant | Logo Design | Restaurant Branding
I have created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the proprietor to develop a logo design which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.
commercial identity design projects
