York, Pennsylvania Logo Design
Nearly every new York business understands that they are in need of a logo, yet few entrepreneurs entirely comprehend the crucial role their company logo can make in their becoming successful, or the reason that one logo design works better than another. A logo has a critical and long-term effect on the prosperity of a business, go with the correct one and it will make the door swing and phone ring, go with the incorrect one and it will be a barrier and an impediment for the longevity of a business.
The logos presented in the ImageCo portfolio help York, Pennsylvania businesses prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these five features in common.
- Simplicity: simple logo designs don’t demand consideration, they can be understood in just a look.
- Scalability: from business cards to posters a scalable logo design will remain legible and equally emotive at any dimension.
- Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
- Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
- Relevance: a company logo should be ageless and will feel relevant today, tomorrow, and twenty five years from today.
Logo PORTFOLIO Volume 1
Ferry Street Coffee Company | Logo Design | Retail Branding
This fledgling coffee roaster and bistro were actually opening up in an old part of the town and wished to project an old-fashioned vibe without appearing as uninteresting or low energy. I achieved each of the jobs by developing a symbol design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.
Mid-Valley Pathology | Logo Design
Pathology is the scientific discipline which analyzes the root causes and consequences of diseases, especially the field of medicine which deals with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic reasons.
The Mid-Valley Pathology custom logo design I came up with is the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide within a business logo design.
Generally I try not to be overly literal with a concept and to a degree, this design approaches the company it represents very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more attention grabbing and even more memorable.
Cool Springs | Logo Design | Retail Branding
The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.
Given that the full name of the business has the word springz in its name the apparent choice would have been to include a some springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy atmosphere.
In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche area due to the fact that travel photographers tend not to shoot locations or things but instead reveal emotional journeys through the images they record. The thought behind this logo concept was to use negative space to project more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they frequently tell entire stories using their photography.
It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I attempted to do something comparable to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable York logo but also to show the depth of her art and in the way that she views the world through the lens of her camera.
Coastal Wireless | Logo Design The lion’s share of custom logo design projects that I take on I really enjoy and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the client, while he liked the concept, didn’t care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his scorn for this specific variety of sea bird. When I turn a design over to a customer I urge them to share it with friends and colleagues and family as well as with people that they don’t actually know so as to get neutral judgements on the worthiness of a design concept. Fortunately, he talked about it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design. Custom logo designs are a weird creature in the design world because the people that tend to hire an expert to design their logo design recognize how essential a logo is for their company so they are way more invested in the outcome. Every logo job has it’s allotment of obstacles, but the greatest challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the client the image they see for themselves.
Red Panda Publishers | Logo Design
The book spine is a slender slice of real estate to work with, but it really is the most crucial part of a published book considering that it is often the first thing a person views in the book shop. With regard to a publishing company, it’s the most ideal opportunity that they will likely ever get to advertise their product and get their logo design in front of the individuals that shop for actual books.
This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.
Air LA | Logo Design
Airlines come and depart yet it seems that in many occurrences one of the traits consumers tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of flight and it was surely a winner.
Vintage Case | Logo Design
Vintage case specialized in all new cases for musical instruments, that seemed to be vintage cases. For this logo design I attempted to come up with a logo that provided a fluid nostalgic feel to it and could easily be used for anything from a website to an insignia on brand new cases that appeared like they were from a different era.
Kujak Orthodontics | Logo Design | Sign Design
Dentistry business logos can easily be one of the most challenging and difficult logo projects considering that it appears that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to business advertising, if dining establishments approached their advertising in the very same way dental practitioners do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would likely contain an image of a potato and a cow.
I understand the thinking behind incorporating an image of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.
I really enjoy doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.
Kujak Orthodontics offered such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.
William McNally | Logo Design | Branding
The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to convey.
The McNally Foundation’s name provided a distinct opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe exactly how individuals should think or feel they don’t understand the purpose of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the likelihood to be comprehended.
Wild Orchid Studio | Logo Design Project
Wild Orchid Studios desired a logo which projected a feeling of simplicity and elegance for their new hair salon. I created a design that didn’t go the obvious direction of making merely a stylized orchid but alternatively designed a company logo which suggested a flower in the pattern of a swirl blended in to the letter O in the name and by putting attention on the concept with the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a logo is more often than not the incorrect direction and in this case, the design ended up not being about the orchid but alternately laid the importance on the feeling that they really wanted to project to their clients.
Dazzo Arabians | Logo Design
ImageCo created a distinct logotype concept styled to display the unique physical traits of the Arabian breed of horses. With an identifiable head form and very high tail carriage, the Arabian is one of the highly quite easily identifiable equine types in the whole world.
Las Cafe | Logo Design | Restaurant Branding
Las Cafe logo style a small restaurant, design contains a modified manuscript typeface which hovers over a group of elaborate lines and also dots.
Smart Kernels | Logo Design
A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and computer hardware.
The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the business and in many cases the meaning supporting a logo is just as important as how it serves the business it represents.
Evolv Interior Design | Logo Design | Branding
Evolv Design is a York, Pennsylvania interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, explores, coordinates, and oversees such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, location examinations, programming, research study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.
Advanced Leadership Solutions | Logo Design | Website Design
On The Fly | Logo Design | Retail Branding
MQ Farms | Logo Design | Branding
The MQ farms emblem design wasn’t actually composed for an York, Pennsylvania area farm it was in reality created for an investments broker, and this logo design was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop a image that projects trust, success, and prosperity.
Turning Point Foundation | Logo Design
The Turning Point Foundation was totally open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where exactly the target is. Thankfully, in this particular instance, I struck a bullseye with the first go.
Brewgrrs Restaurant | Logo Design | Restaurant Branding
I’ve crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the business owner to produce a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.
