Phoenix Logo Design

Nearly every new Phoenix venture understands that they need a logo, but few entrepreneurs entirely grasp the pivotal role their logo design will perform in their financial success, or exactly why one business logo works far better than another. A logo has a critical and long term effect on the financial success of a company, select the right one and it will make the door swing and phone ring, go with the wrong one and it can be a barrier and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help Phoenix companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos don’t require contemplation, they can be understood in just a look.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and just as emotive at any scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo should be enduring and should feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bike created for a Phoenix coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually launching in an older section of the community and really wanted to cast a retro vibe without appearing as monotonous or low energy. I fulfilled both of these jobs by means of creating a sign concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo style with a microscope slide and germs developed for Phoenix clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and outcomes of diseases, especially the field of healthcare which deals with the clinical evaluation of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide into a logo design.

Typically I try not to be overly literal with a design and to a degree, this design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more interest grabbing and even more unforgettable.

logo design with a jumping green frog designed for a family fun facility in Phoenix.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a mountain, a trail, a stream, and also a tree - made for Phoenix travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t capture locations or things but instead communicate emotional journeys by means of the images they capture. The idea behind this logo concept was to use negative space to project more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I attempted to do something very similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Phoenix logo but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Phoenix logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I genuinely relish and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my customer, while he loved the concept, really did not care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his scorn for this specific breed of sea bird.

When I turn a design over to a customer I urge them to talk about it with friends and colleagues and family as well as with people that they don’t actually know so as to get unprejudiced judgements on the value of a design concept. Fortunately, he shared it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world given that the people that tend to hire an expert to create their logo understand how important a logo is for their company so they are much more vested in the result. Every logo job possesses it’s share of hurdles, however the most significant obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Phoenix publication author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, yet it really is the most essential part of a published book considering that it is ordinarily the very first thing a person sees in the book shop. For a publishing company, it’s the best opportunity that they will likely ever have to spotlight their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many cases 1 of the traits people tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to affording a spirit of airline flight and it was certainly a victory.

 Phoenix logo style used for advertising and marketing and also a tag design for Vintage Case includes an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which appeared to be older cases. For this logo design I strove to come up with a logo that offered a fluid vintage feel to it and could easily be used for everything from a website to an insignia on brand new cases that seemed like they were from another era.

Logo design produced for an orthodontist in Phoenix, style consist of an arc with lines converging with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo design projects due to the fact that it appears that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to company advertising, if dining establishments approached their branding in the exact same way dental practitioners do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo design includes 4 characters startled in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo that communicated that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain specifically how individuals ought to think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the likelihood to be comprehended.

Logo style produced for a hair style studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which communicated an atmosphere of relaxation and class for their new hair studio. I came up with a concept which didn’t go the obvious path of crafting merely a stylized orchid but instead designed a company logo that implied an orchid in the formation of a swirl incorporated into the letter O in the title and by putting attention on the logo design with the figure of a hummingbird hovering over the image itself. The obvious path in designing a logo is in most cases the incorrect course and in this case, the design ended up not being about the orchid but alternately laid the attention on the feeling that they wanted to transmit to their clients.

Arabian equine logo design created for a horse ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logo design customized to epitomize the unique physical traits of the Arabian kind of horses. With an unique head shape and higher tail carriage, the Arabian is one of the highly quite easily identifiable horse lineages in the whole world.

Las Coffee shop logo design a tiny dining establishment, layout includes a customized script typeface which floats above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, layout contains a changed manuscript typeface which hovers over a team of luxuriant lines and dots.

Logo style for a software application programmer the layout functions and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in quite a few cases the meaning supporting a logo is equally as important as how it brands the company it represents.

Advance logo design produced for a Phoenix indoor designer, style feature a collection of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Phoenix interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, investigates, coordinates, and manages such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, site inspections, programming, investigation, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and also A in middle of words advanced have actually been customized to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Phoenix logo design assignment was completed for a leadership expert that assists business leaders to become more effective at overseeing people, expectations, and productivity.

A logo layout featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was ready for an outdoor sporting store that functions as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a location to market their secondhand items to other sports enthusiasts. I tailored their Phoenix logo dsign utilizing a graphic which garners the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo style has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually created for an Phoenix regional farm it was actually designed for a commodities broker, and this company was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to produce a brand mark that projected self-confidence, financial success, and prosperity.
Logo made for using a sign for the restaurant (Brewgrrs), it is an ornate script font style that is similar to a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the owner to create a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.