Barrington Logo Design

Each and every new Barrington business knows they are in need of a logo, however few entrepreneurs thoroughly recognize the crucial role their organization logo can perform in their becoming successful, or why one logo design works better than another. A business logo has an immediate and sustaining influence on the success of a business, select the correct one and it will make the door swing and phone ring, select the incorrect one and it will be a barrier and a hindrance for the life span of a business. The logos included in the ImageCo portfolio help Barrington businesses prosper, they are effective in any given scenario and the reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be grasped in merely a look.
  2. Scalability: from business cards to signboards a scalable logo will be legible and just as emotive at virtually any scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a business logo needs to be enduring and should feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bicycle created for a Barrington coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were launching in an older section of the town and really wanted to project a nostalgic vibe without appearing as stodgy or low energy. I fulfilled each of the jobs by creating a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo design with a microscopic lense slide and also germs created for Barrington clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and effects of diseases, especially the branch of medicine which deals with the clinical assessment of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be overly literal with a design and to a degree, this specific design approaches the company it represents quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more focus grabbing and even more unforgettable.

logo style with a jumping green frog created for a family fun center in Barrington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a path, a stream, and a tree - created for Barrington travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t capture places or things but rather communicate emotional journeys by means of the photos they record. The idea behind this logo composition was to use negative space to project more than what was visible upon initial view, which I think is representative of most professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I attempted to do something the same to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Barrington logo but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 Barrington logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I honestly relish and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my customer, while he liked the concept, really did not care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this specific variety of sea bird.

When I turn a concept over to a client I encourage them to share it with colleagues and family members as well as with people that they don’t actually know so as to get impartial opinions on the merit of a design. Fortunately, he discussed it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Business logos are a strange animal in the design world given that the people that have a tendency to hire an expert to create their business logo comprehend how vital a logo is for their organization so they are much more invested in the outcome. Every logo design job has it’s share of obstacles, but the biggest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Barrington publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it is the most crucial part of a printed book considering that it is in most cases the primary thing a person views in the bookstore. With respect to a publishing company, it’s the absolute best opportunity that they will likely ever have to promote their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many cases 1 of the things consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a sense of flight and it was certainly a winner.

 Barrington logo layout used for advertising and also a label style for Vintage Situation includes an old font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which seemed to be older cases. For this business logo concept I strove to come up with a logo that possessed a fluid old-fashioned feel to it and could be utilized for everything from a web site to a label on brand new cases that looked like they were from a different point in time.

Logo design produced for an orthodontist in Barrington, layout consist of an arc with lines converging via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo design jobs due to the fact that it appears that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to company branding, if restaurants approached their advertising in the very same way dental professionals do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo features 4 characters startled in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe specifically how people should think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that describes itself won’t have the chance to be understood.

Logo layout created for a hair design workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that conveyed a spirit of simplicity and connection for their new hair studio. I came up with a design which didn’t go the obvious course of designing merely a stylized orchid but rather designed a logo design that implied a flower in the formation of a swirl integrated in to the letter O in the name and by placing attention on the concept using the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a company logo is generally the incorrect direction and in this case, the design ended up not being about the flower but instead put the emphasis on the feeling that they really wanted to project to their customers.

Arabian steed logo style produced for a steed ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original creative logo concept customized to display the unique physical traits of the Arabian pedigree of equines. By having a distinctive head shape and very high tail carriage, the Arabian is one of the most quite easily recognizable equine lineages in the whole world.

Las Cafe logo design a small restaurant, layout consists of a modified script font which hovers above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, layout contains a customized script typeface which floats over a team of ornate lines as well as dots.

Logo layout for a software program developer the layout features and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in quite a few cases the meaning supporting a company logo is equally as important as how it serves the enterprise it stands for.

Evolve logo style produced for a Barrington interior designer, layout attribute a series of red circles that converge and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Barrington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that includes conceptual development, area planning, location evaluations, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V as well as A in center of the word progressed have actually been changed to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Barrington logo design project was done for a leadership consultant that aids business professionals to develop into more effective at managing people, expectations, and profitability.

A logo layout including an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market was prepared for an outdoor sporting store that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a place to market their pre-owned equipment to other sports enthusiasts. I designed their Barrington logo design dsign utilizing an image which garners the interest of traffic and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo design has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really designed for an Barrington area farm it was really devised for an investments broker, and this creative logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create a brand mark that projects trust, success, and prosperity.
Logo created for using an indication for the dining establishment (Brewgrrs), it is an elaborate script font style that is evocative a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the business owner to produce a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.