Acute Care 360 ImageCo, Barrington, Rhode Island, RI,

ImageCo, Barrington, Rhode Island, RI,

Evolv Design logo designed by ImageCo, Barrington, Rhode Island, RI,

Red Panda Publishers logo designed by ImageCo, Barrington, Rhode Island, RI,

Barrington, Rhode Island, RI,

ImageCo, Barrington, Rhode Island, RI,
ImageCo, Barrington, Rhode Island, RI,

Mid Valley Pathology logo designed by ImageCo, Barrington, Rhode Island, RI,

FSA OK logo designed by ImageCo, Barrington, Rhode Island, RI,

Emerald Heights logo designed by ImageCo, Barrington, Rhode Island, RI,

Club Sapphire logo designed by ImageCo, Barrington, Rhode Island, RI,

Downtown Dogs logo designed by ImageCo, Barrington, Rhode Island, RI,

School board logo designed by ImageCo, Barrington, Rhode Island, RI,

Ferry Street Coffee Company logo designed by ImageCo, Barrington, Rhode Island, RI,

Stoney Forensic logo designed by ImageCo, Barrington, Rhode Island, RI,

Smart kernels logo designed by ImageCo, Barrington, Rhode Island, RI,

POINTERS ON PICKING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design agency presents a money back guarantee try to keep in mind that they can not reimburse the time you invest which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a designer can only be judged by the quality of their portfolio, if the work in their portfolio doesn’t feature actual samples odds are they will not be able to deliver a premium logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s objective is to mirror your personal vision for your business. If a designer isn’t focused on realizing your vision, the thing they are actually focused on is how quickly they will get paid.

Barrington LOGO DESIGN​

For over two decades ImageCo has been helping business owners establish unforgettable brand identities. We have done branding work for ranchers, universities, diamond miners, wedding singers, bistros, retailers, and just about every other kind of business you can envision. What makes us different compared to our competitors is that our background is rooted in the electrical sign industry so we approach every logo design project as if it will be employed as an electrical sign. As a result of our sign first strategy our identity designs can, and have been used in everything from clothing labels to billboards. Our sign first approach ensures that our logo designs are equally successful whether they are used in television commercials or website applications, they are consistently identifiable, understood, and remembered irrespective of scale or use.

American Made ★ Design

The one difference that seriously sets ImageCo apart from other design agencies that you might have come across in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are enlisted to do, we do in-house. Irrespective of the kind of design project we undertake, logo, web page, trade show booth, or electric sign, we do not, and never will contract out our customer’s projects to companies located outside the United States. Whenever you phone us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not an agent that increases the cost of your design project and imposes the conditions of how we conduct business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

Nearly every new Barrington organization realizes that they probably need a logo, yet few start ups fully understand the pivotal role their company logo will make in their becoming successful, or why one business logo functions more effectively than another. A logo design has a critical and long term influence on the financial success of a business, select the right one and it can make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and an impediment for the life span of a business. The logos included in the ImageCo portfolio help Barrington businesses prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be comprehended in just a look.
  2. Scalability: from business cards to retail signs a scalable logo will continue to be legible and equally emotive at every size.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or company they brand.
  5. Relevance: a logo should be lasting and should feel equally relevant today, tomorrow, and forty years from today.

understanding branding

Brand – It’s both a verb and also a noun, it is an identifying mark as well as the process of denoting something to ensure that it can be identified, its genesis originates from the mark burned onto animals. Today a brand represents basically anything with an intention, whether it be earnings or government agencies, a brand is an inherent aspect of defining the value of a specific thing in the customer’s mind.

Branding – Is sort of like marketing and advertising’s attractive sister, they are both from the same family, the difference being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition aimed at a specific audience, it’s goal is to produce an image that the audience can relate to.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When a person mentions the names Lamborghini or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and brand image is what makes individuals purchase those brands. Brand image is why people identify with specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you reflect on the origin of most branding companies you’ll discover that they are often re-branded advertising and marketing companies. When someone claims they are in advertising and marketing lots of people will likely have an idea about the type of work they do anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that concentrates on a kind of visual design which helps shape the public image of a business, a product or an institution. Brand identity designers develop logo designs, signage designs, product packaging, and also collateral material such as cards, stationery, and brochures. Some visual designers also develop sites as well as software interfaces. The crucial function of a brand identity designer is to create the visual cues and also a psychological tone with the goal of influencing activities, outcomes as well as understandings.

select signs/logos

Retro logo style of a bike produced for a Barrington coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening up in an old section of the town and hoped to visualize an old-fashioned feel without coming across as monotonous or low energy. I accomplished both tasks via designing a symbol design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo design with a microscopic lense slide and also germs made for Barrington clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the triggers and effects of diseases, mainly the field of healthcare which works with the clinical assessment of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be overly literal with a design and to a point, this specific design approaches the company it serves fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more attention grabbing and more unforgettable.

logo style with a leaping green frog made for a family enjoyable facility in Barrington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to include a few springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a flock of birds, a hill, a path, a stream, and a tree - designed for Barrington traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t capture places or things but instead communicate emotional experiences by means of the images they record. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I attempted to do something comparable to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Barrington logo but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Barrington logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I genuinely relish and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my client, while he liked the concept, really did not care for my choice of birds. This guy seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this specific breed of sea bird.

When I turn a design over to a customer I urge them to discuss it with colleagues and family members as well as with folks that they don’t even know so as to get impartial viewpoints on the merit of a design concept. Fortunately, he talked about it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a weird animal in the design world given that the people that tend to hire a professional to create their business logo understand how crucial a logo design is for their organization so they are much more invested in the end result. Every logo job has it’s portion of difficulties, but the biggest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Barrington publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, but it really is the most critical part of a printed book due to the fact that it is ordinarily the first thing a person sees in the book shop. Regarding a publisher, it’s the opportunity they will ever have to advertise their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many cases one of the items folks usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company located in LA and although I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to imparting a good sense of flight and it was definitely a success.

 Barrington logo style made use of for marketing as well as a label layout for Vintage Situation includes an archaic font layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that looked to be antique cases. For this custom logo design I sought to come up with a logo that provided a fluid nostalgic feel to it and could be used for anything from a website to a label on brand new cases that seemed like they were from a different point in time.

Logo design developed for an orthodontist in Barrington, style include an arc with lines converging via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most difficult logo design jobs because it seems that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to small business marketing, if dining establishments approached their branding in the very same way dentists do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo design includes 4 personalities surprised in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize exactly how people ought to think or feel they don’t understand the objective of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that describes itself will never have the opportunity to be comprehended.

Logo style developed for a Barrington hair design studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which related a spirit of ease and class for their new hair studio. I came up with a design that didn’t go the obvious path of designing simply a stylized orchid but alternatively delivered a company logo that implied a flower in the pattern of a swirl incorporated into the letter O in the title and by putting emphasis on the concept with the figure of a hummingbird hovering above the image itself. The obvious path in designing a logo is more often than not the incorrect direction and in this case, the design ended up not being about the flower but alternately laid the attention on the feeling that they wanted to forecast to their customers.

Arabian horse logo layout created for a steed ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique brand design customized to illustrate the unique physical traits of the Arabian pedigree of equines. By having a different head shape and very high tail posture, the Arabian is one of the highly easily identifiable equine breeds in the entire world.

Las Cafe, A Barrington Coffee shop logo layout a small dining establishment, design includes a changed script typeface which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, style contains a modified manuscript font which floats above a group of ornate lines as well as dots.

Logo style for a software program developer the layout attributes and famous Barrington component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the company and in many cases the symbolism behind a business logo is just as important as how it brands the enterprise it represents.

Develop logo design developed for a Barringtoninterior designer, design attribute a collection of red circles that intersect and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Barrington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, collaborates, and oversees such tasks. Interior design is a diverse occupation that involves conceptual development, area planning, site examinations, programming, study, communicating with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions in Barrington, the personalities for letter V as well as A in center of words progressed have been modified to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Barrington logo design job was performed for a leadership coach that enables business professionals to become more efficient at overseeing people, expectations, and profitability.

A Barrington business logo layout featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly knew the market was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a place to sell off their secondhand equipment to other sports enthusiasts.

I designed their Barrington logo design design using an image which captures the attention of traffic and projects an image that wakens the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ farms, this Barrington company logo style has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really produced for an Barrington regional farm it was in reality created for a products broker, and this company was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to develop a brand mark that projected trust, effectiveness, and prosperity.

 Barrington Logo design for a not-for-profit, Turning Factor Solutions - the logo layout feature for ostensibly dealing with arrow and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where exactly the target is. Luckily, in this particular case, I hit a bullseye with the 1st go.

Logo made for the use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is evocative a popular Barrington sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to produce a logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Barrington, Rhode Island, RI,
Logo designed by ImageCo, Barrington, Rhode Island, RI,
Logo designed by ImageCo, Barrington, Rhode Island, RI,
Logo designed by ImageCo, Barrington, Rhode Island, RI,
Electrical sign design for Barrington restaurnat designed by Barrington Sign Company
Barrington logo design and brand identity design for Barrington commercial businesses
Logo designed by ImageCo, Barrington, Rhode Island, RI,
Logo designed by ImageCo, Barrington, Rhode Island, RI,
Logo designed by ImageCo, Barrington, Rhode Island, RI,
Logo designed by ImageCo, Barrington, Rhode Island, RI,
Logo designed by ImageCo, Barrington, Rhode Island, RI,

Logo designed by ImageCo, Barrington, Rhode Island, RI,

Logo designed by ImageCo, Barrington, Rhode Island, RI,

Logo designed by ImageCo, Barrington, Rhode Island, RI,

Logo designed by ImageCo, Barrington, Rhode Island, RI,

Logo designed by ImageCo, Barrington, Rhode Island, RI,
Logo designed by ImageCo, Barrington, Rhode Island, RI,
Logo designed by ImageCo, Barrington, Rhode Island, RI,
Logo designed by ImageCo, Barrington, Rhode Island, RI,
Logo designed by ImageCo, Barrington, Rhode Island, RI,
Logo designed by ImageCo, Barrington, Rhode Island, RI,
Logo designed by ImageCo, Barrington, Rhode Island, RI,
Logo designed by ImageCo, Barrington, Rhode Island, RI,
Logo designed by ImageCo, Barrington, Rhode Island, RI,
Logo designed by ImageCo, Barrington, Rhode Island, RI,