Coventry, Rhode Island Logo Design

Every new Coventry business knows they need a logo, yet few entrepreneurs fully understand the crucial role their logo design can play in their success, or why one logo design functions better than another. A logo has an instant and sustaining effect on the prosperity of a company, choose the right one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and an impediment for the longevity of an organization.

The logos featured in the ImageCo portfolio help Coventry, Rhode Island businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs do not require consideration, they can be understood in just a look.
  2. Scalability: from business cards to signboards a scalable business logo will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a company logo needs to be lasting and will feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike produced for a Coventry, Rhode Island coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were opening up in an old section of town and wished to visualize a retro atmosphere without appearing as boring or low energy. I accomplished each of the tasks by means of creating a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo layout with a microscope slide as well as germs made for Coventry, Rhode Island medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and effects of diseases, especially the branch of medicine which deals with the clinical evaluation of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it represents quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more attention grabbing and a lot more memorable.

logo design with a leaping eco-friendly frog created for a family members enjoyable center in Coventry, Rhode Island.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for medical professionals, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to feature a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a path, a stream, as well as a tree - designed for Coventry, Rhode Island traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers tend not to shoot locations or things but instead convey emotional experiences by means of the images they capture. The thought behind this logo concept was to use negative space to project more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I made an effort to do something similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Coventry logo design but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Coventry logo layout with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the client, while he liked the concept, didn’t care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his hatred for this particular variety of sea bird.

When I turn a concept over to a client I urge them to discuss it with friends and colleagues and family members as well as with people that they don’t even know so as to get neutral point of views on the value of a design. Fortunately, he shared it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world because the people that are inclined to hire an expert to create their business logo comprehend how vital a logo is for their company so they are way more vested in the final result. Every logo job possesses it’s portion of difficulties, but the biggest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Coventry, Rhode Island book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it really is the most vital part of a printed book since it is ordinarily the primary thing a person sees in the bookstore. For a publisher, it’s the optimal opportunity they will likely ever have to promote their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many cases one of the traits individuals often tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company located in LA and although I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of air travel and it was certainly a winner.

 Coventry logo design utilized for advertising and also a label style for Vintage Instance includes an old-fashioned font style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that appeared to be vintage cases. For this logo design I attempted to come up with a logo that had a fluid vintage feel to it and could easily be utilized for everything from a website to a label on brand new cases that looked like they were from a different point in time.

Logo design produced for an orthodontist in Coventry, Rhode Island, layout include an arc with lines intersecting with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo jobs due to the fact that it seems that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to business advertising, if dining establishments approached their branding in the exact same way dental offices do every one of their company logos would be a picture explaining something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really really love doing dentist business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo design includes 4 characters surprised in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate exactly how individuals should think or feel they don’t understand the mission of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself will never have the chance to be understood.

Logo design produced for a hair design studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which projected a sense of ease and class for their new hair studio. I came up with a design that didn’t go the obvious course of creating simply a stylized orchid but instead designed a logo which implied a flower in the formation of a swirl featured in to the letter O in the name and by placing emphasis on the logo design using the figure of a hummingbird floating over the logo itself. The obvious path in designing a logo is in most cases the incorrect course and in this case, the design ended up not being about the flower but alternately placed the emphasis on the emotion that they wanted to transmit to their customers.

Arabian equine logo style produced for a horse ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original logo concept customized to exemplify the unique physical traits of the Arabian breed of equines. By having a different head shape and very high tail carriage, the Arabian is one of the very most quite easily identifiable equine types in the entire world.

Las Coffee shop logo design a little dining establishment, design contains a modified manuscript font which hovers over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, design contains a customized script font which hovers above a team of ornate lines and also dots.

Logo style for a software application programmer the style features and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in many cases the symbolism behind a logo design is equally as important as how it serves the enterprise it represents.

Develop logo layout created for a Coventry, Rhode Island interior developer, layout feature a collection of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Coventry, Rhode Island interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, researches, collaborates, and manages such projects. Interior design is a diverse profession that involves conceptual development, area planning, site assessments, programming, research, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in center of the word progressed have actually been changed to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Coventry, Rhode Island logo design project was carried out for a leadership specialist that enables business professionals to become more successful at overseeing people, expectations, and profitability.
A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market was ready for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a location to sell their used equipment to other sports enthusiasts. I tailored their Coventry business logo dsign utilizing an image that garners the attention of vehicles and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo design has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really produced for an Coventry, Rhode Island regional farm it was actually designed for an investments broker, and this particular brand was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to create a graphic that projects assurance, success, and opulence.

 Coventry Logo design for a not-for-profit, Transforming Point Solutions - the logo design attribute for externally facing arrowhead as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they would like, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where the target is. Thankfully, in this instance, I nailed a bullseye with the first go.

Logo design made for the use of a sign for the dining establishment (Brewgrrs), it is an ornate script typeface that is similar to a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the owner to design a logo design which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.