Acute Care 360 ImageCo, Cranston, Rhode Island, RI,

ImageCo, Cranston, Rhode Island, RI,

Evolv Design logo designed by ImageCo, Cranston, Rhode Island, RI,

Red Panda Publishers logo designed by ImageCo, Cranston, Rhode Island, RI,

Cranston, Rhode Island, RI,

ImageCo, Cranston, Rhode Island, RI,
ImageCo, Cranston, Rhode Island, RI,

Mid Valley Pathology logo designed by ImageCo, Cranston, Rhode Island, RI,

FSA OK logo designed by ImageCo, Cranston, Rhode Island, RI,

Emerald Heights logo designed by ImageCo, Cranston, Rhode Island, RI,

Club Sapphire logo designed by ImageCo, Cranston, Rhode Island, RI,

Downtown Dogs logo designed by ImageCo, Cranston, Rhode Island, RI,

School board logo designed by ImageCo, Cranston, Rhode Island, RI,

Ferry Street Coffee Company logo designed by ImageCo, Cranston, Rhode Island, RI,

Stoney Forensic logo designed by ImageCo, Cranston, Rhode Island, RI,

Smart kernels logo designed by ImageCo, Cranston, Rhode Island, RI,

STRATEGIES FOR DETERMINING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design firm presents a money back guarantee try to bear in mind that they can’t refund the amount of time you invest which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but inevitably a designer can only be judged from the quality of their portfolio, if the work in their portfolio does not contain real world samples chances are they won’t be able to deliver a premium logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s purpose is to echo your personal vision for your business. If a designer is not focused on realizing your vision, the thing they are actually focused on is how soon they will get paid.

Cranston LOGO DESIGN​

For over twenty years ImageCo has been helping businesses of all kinds cultivate notable brand identities. We have done brand design work for builders, educational institutions, diamond miners, party planners, coffee shops, retail stores, and practically every other kind of business concern you can imagine. What makes ImageCo unique compared to our competitors is that our background is rooted in the electrical sign industry so we approach every logo design project as though it will be utilized as an electrical sign. Because of our sign first technique our identity designs can, and have been used in everything from clothing labels to billboards. Our sign first technique guarantees that our logo designs are equally effective whether they are used in television commercials or website applications, they are consistently identifiable, comprehended, and remembered regardless of size or use.

American Made ★ Design

The one difference which truly sets ImageCo apart from many of the design firms that you might have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are hired to do, we do ourselves. Regardless of the kind of design project we undertake, logo design, web page, trade show display, or electric sign, we do not, and never will job out our client’s projects to 3rd parties located outside the United States. Whenever you contact us at 1-855-IMAGECO the individual that answers the phone is ImageCo’s owner and designer, not a broker that marks up the price of your design project and determines the conditions of how you and I conduct business.

CHARACTERISTICS OF A GREAT LOGO DESIGN

It’s likely that every new Cranston entrepreneur understands that they require a logo, however few start-ups thoroughly comprehend the key role their business logo can perform in their financial success, or the reason that one logo design works better than another. A logo design has an instant and sustaining influence on the financial success of a business, choose the correct one and it will make the door swing and cash register ring, select the wrong one and it will be an obstacle and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Cranston businesses prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs do not need consideration, they can be comprehended in merely a glance.
  2. Scalability: from label to posters a scalable logo will stay legible and equally emotive at virtually any dimension.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or company they represent.
  5. Relevance: a company logo needs to be lasting and will feel equally relevant today, tomorrow, and 20 years from today.

understand your brand

Brand – It is both a verb as well as a noun, it is an identifying mark and the process of denoting something to make sure that it can be distinguished, its genesis originates from the mark branded onto livestock. Today a brand signifies basically anything with an intention, regardless if it be earnings or politics, a brand is an inherent aspect of specifying the value of a specific thing in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s sexy sister, they are each from the same family, the distinction being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition aimed at a specific audience, it’s goal is to develop an image that the audience can identify with.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When someone states the names Porsche or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and unique . That is brand image and that is what makes people purchase those brands. Brand image is why people purchase specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you look back at the history of most branding firms you’ll discover that they are often re-branded advertising agencies. When a person states they are in marketing the majority of people will likely have an idea about what they do. Yet when someone claims “I’m in branding”… it simply seems more impressive, perhaps it’s because lots of people do not recognize what it implies to be in branding so it comes off as mysterious and maybe even sexy.

Brand Identity – Is an inclusive term that explains the visual elements of a product or agency that affect understandings. This largely includes the name, the logo design, the packaging, the different colors utilized however can likewise consist of audio, lighting, texture, signage, actually anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a kind of visual design which helps form the perception of a company, a product or a company. Brand identity designers produce logo designs, signage designs, packaging, and collateral material such as business cards, stationery, and pamphlets. Some visual designers also build sites and also software interfaces. The crucial duty of a brand identity designer is to develop the visual cues as well as a psychological tone with the goal of influencing actions, end results and also perceptions.

Featured SIGNS & LOGOS

Retro logo layout of a bike produced for a Cranston coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were opening up in an older section of the community and wanted to visualize a nostalgic tone without appearing as uninteresting or low energy. I accomplished both jobs by means of designing a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and also bacteria made for Cranston clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the root causes and outcomes of diseases, mainly the branch of healthcare which works with the clinical assessment of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it represents quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more focus grabbing and much more memorable.

logo design with a jumping eco-friendly frog made for a family members enjoyable facility in Cranston.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to feature a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a path, a stream, and a tree - designed for Cranston traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to capture locations or things but rather project emotional experiences through the pictures they capture. The idea behind this logo concept was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I attempted to do something the same to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Cranston logo design but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 Cranston logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I truly relish and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the client, while he loved the concept, really did not care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this particular kind of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and colleagues and family as well as with people that they don’t even know so as to get honest viewpoints on the worthiness of a design concept. Fortunately, he talked about it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a strange animal in the design world because the people that are inclined to hire an expert to create their logo comprehend how vital a logo design is for their organization so they are much more invested in the outcome. Every logo job has it’s allotment of difficulties, however the biggest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Cranston book author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it is the most critical part of a printed book given that it is ordinarily the first thing a person sees in the bookstore. With respect to a publishing company, it’s the absolute best opportunity that they will likely ever get to spotlight their label and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many instances one of the aspects consumers tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service located in LA and while I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a sense of flight and it was certainly a victory.

 Cranston logo design made use of for marketing as well as a tag style for Vintage Instance includes an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be much older cases. For this custom logo concept I attempted to come up with a logo that possessed a fluid retro feel to it and could be utilized for everything from a web page to an insignia on brand new cases that looked like they were from a different point in time.

Logo design developed for an orthodontist in Cranston, design include an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo design jobs considering that it appears that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to business marketing, if restaurants approached their advertising in the same way dental offices do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo includes 4 characters staggered in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that conveyed that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain precisely how people should think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the chance to be comprehended.

Logo style developed for a Cranston hair layout studio featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which communicated a feeling of contentment and class for their new hair studio. I created a concept that did not go the obvious course of making just a stylized orchid but instead designed a logo which suggested a flower in the pattern of a swirl integrated in to the letter O in the name and by putting attention on the concept along with the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a logo design is frequently the incorrect direction and in this case, the design ended up not being about the flower but alternately laid the emphasis on the emotion that they really wanted to project to their patrons.

Arabian steed logo style created for a horse cattle ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed an original brand concept customized to exemplify the unique physical traits of the Arabian breed of horses. By having an identifiable head form and very high tail carriage, the Arabian is one of the highly immediately recognizable horse lineages in the whole world.

Las Cafe, A Cranston restaurant logo style a little restaurant, design contains a modified script font style which floats over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, design includes a customized script font which hovers above a team of ornate lines and dots.

Logo style for a software program programmer the style attributes and famous Cranston aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in quite a few cases the significance behind a logo design is just as important as how it brands the enterprise it stands for.

Evolve logo design developed for a Cranstoninterior designer, style feature a collection of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Cranston interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, site evaluations, programming, analysis, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions in Cranston, the personalities for letter V and A in center of the word progressed have been modified to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Cranston logo design assignment was completed for a management guide that aids business leaders to develop into more effective at handling people, expectations, and profitability.

A Cranston business logo design including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was prepared for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a place to market their previously owned equipment to other sports enthusiasts.

I tailored their Cranston logo design design along with an illustration which seizes the attention of traffic and sends an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.

Logo style MQ farms, this Cranston company logo style has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really designed for an Cranston regional farm it was really devised for an investments broker, and this creative logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to design an identity that projects esteem, financial success, and wealth.

 Cranston Logo design for a nonprofit, Turning Point Solutions - the logo design feature for externally dealing with arrowhead as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where exactly the target is. Fortunately, in this particular case, I hit a bullseye with the 1st try.

Logo developed for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is similar to a renowned Cranston sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the owner to develop a business logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Cranston, Rhode Island, RI,
Logo designed by ImageCo, Cranston, Rhode Island, RI,
Logo designed by ImageCo, Cranston, Rhode Island, RI,
Logo designed by ImageCo, Cranston, Rhode Island, RI,
Electrical sign design for Cranston restaurnat designed by Cranston Sign Business
Cranston logo design and brand identity design for Cranston commercial businesses
Logo designed by ImageCo, Cranston, Rhode Island, RI,
Logo designed by ImageCo, Cranston, Rhode Island, RI,
Logo designed by ImageCo, Cranston, Rhode Island, RI,
Logo designed by ImageCo, Cranston, Rhode Island, RI,
Logo designed by ImageCo, Cranston, Rhode Island, RI,

Logo designed by ImageCo, Cranston, Rhode Island, RI,

Logo designed by ImageCo, Cranston, Rhode Island, RI,

Logo designed by ImageCo, Cranston, Rhode Island, RI,

Logo designed by ImageCo, Cranston, Rhode Island, RI,

Logo designed by ImageCo, Cranston, Rhode Island, RI,
Logo designed by ImageCo, Cranston, Rhode Island, RI,
Logo designed by ImageCo, Cranston, Rhode Island, RI,
Logo designed by ImageCo, Cranston, Rhode Island, RI,
Logo designed by ImageCo, Cranston, Rhode Island, RI,
Logo designed by ImageCo, Cranston, Rhode Island, RI,
Logo designed by ImageCo, Cranston, Rhode Island, RI,
Logo designed by ImageCo, Cranston, Rhode Island, RI,
Logo designed by ImageCo, Cranston, Rhode Island, RI,
Logo designed by ImageCo, Cranston, Rhode Island, RI,