Johnston, Rhode Island Logo Design

Nearly every new Johnston company realizes that they are in need of a logo, but few entrepreneurs entirely grasp the pivotal role their organization’s logo will perform in their success, or why one logo design functions more effectively than another. A company logo has a critical and sustaining effect on the financial success of a company, select the right one and it will make the door swing and cash register ring, select the incorrect one and it can be a barrier and a hindrance for the longevity of a business.

The logos included in the ImageCo portfolio help Johnston, Rhode Island businesses succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logo designs do not demand deliberation, they can be comprehended in merely a look.
  2. Scalability: from business cards to movie screens a scalable logo design will be legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a business logo must be lasting and will feel as relevant today, tomorrow, and twenty years from today.
Retro logo design of a bicycle produced for a Johnston, Rhode Island coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening up in an old part of the community and wished to project a retro atmosphere without coming across as stodgy or low energy. I fulfilled each of the tasks by means of creating a sign concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo style with a microscope slide as well as bacteria created for Johnston, Rhode Island clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the causes and outcomes of diseases, mainly the field of healthcare which deals with the clinical examination of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the sole instance I recollect in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it represents quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more focus grabbing and even more memorable.

logo style with a jumping eco-friendly frog made for a family members fun facility in Johnston, Rhode Island.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to include a few springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a path, a stream, and also a tree - created for Johnston, Rhode Island travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to capture places or things but instead project emotional journeys by means of the images they record. The thought behind this logo design was to make use of negative space to communicate more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I attempted to do something much the same to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Johnston logo design but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Johnston logo style with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I seriously enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the client, while he loved the concept, didn’t care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his aversion for this specific kind of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and family as well as with individuals that they don’t even know so as to get unprejudiced opinions on the worthiness of a design. Fortunately, he shared it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world because the people that are inclined to hire an expert to design their business logo realize how essential a logo is for their business so they are way more invested in the end result. Every logo project has it’s allotment of challenges, however the most significant obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Johnston, Rhode Island book publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, but it is the most essential part of a printed book because it is ordinarily the first thing a person sees in the book shop. For a publishing company, it’s the opportunity that they will ever get to promote their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many instances one of the aspects people usually tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of flight and it was surely a winner.

 Johnston logo style used for marketing as well as a tag layout for Vintage Situation features an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that looked to be vintage cases. For this business logo design I tried to come up with a logo that possessed a fluid old style feel to it and could be utilized for every thing from a website to a label on brand new cases that seemed like they were from a different point in time.

Logo produced for an orthodontist in Johnston, Rhode Island, style consist of an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo jobs due to the fact that it seems that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to business branding, if restaurants approached their branding in the exact same way dental practices do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dental logo designs because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo includes 4 characters staggered in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe specifically how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself won’t have the chance to be comprehended.

Logo layout developed for a hair design studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that projected an atmosphere of simplicity and class for their new hair studio. I created a design which didn’t go the obvious course of crafting just a stylized orchid but alternatively designed a logo design which suggested an orchid in the formation of a swirl featured into the letter O in the name and by placing emphasis on the logo design using the figure of a hummingbird floating over the logo itself. The obvious path in creating a business logo is more often than not the wrong direction and in this case, the design ended up not being about the orchid but alternately laid the main focus on the perception that they really wanted to forecast to their clients.

Arabian steed logo layout created for a horse ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind business logo design styled to embody the unique physical traits of the Arabian breed of horses. By having an unique head form and very high tail carriage, the Arabian is one of the highly immediately recognizable equine lineages in the entire world.

Las Cafe logo design a small restaurant, style includes a customized manuscript font which floats over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, layout contains a changed manuscript typeface which hovers above a team of luxuriant lines and also dots.

Logo style for a software program developer the style functions and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in quite a few cases the significance supporting a logo is equally as important as how it brands the enterprise it stands for.

Evolve logo layout created for a Johnston, Rhode Island interior developer, style function a collection of red circles that converge and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Johnston, Rhode Island interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, coordinates, and manages such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, site assessments, programming, research study, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word advanced have been changed to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Johnston, Rhode Island logo design project was done for a management advisor that enables business professionals to become more successful at supervising people, expectations, and productivity.
A logo design including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market was primed for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a place to sell their previously owned items to other sports enthusiasts. I created their Johnston logo dsign along with a graphic which captures the interest of vehicles and projects an image that wakens the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo style has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually created for an Johnston, Rhode Island regional farm it was really developed for a products broker, and this company logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to create an identity that projects self-confidence, financial success, and luxury.

 Johnston Logo design for a nonprofit, Transforming Factor Solutions - the logo style attribute for outwardly facing arrow and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where the target is. Thankfully, in this particular case, I hit a bullseye with the first try.

Logo designed for using an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the business owner to design a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.