Johnston, Rhode Island Logo Design

Virtually every new Johnston venture knows they are in need of a logo, however few new business owners thoroughly grasp the vital role their organization logo will take in their success, or why one logo functions far better than another. A logo has an instant and lasting impact on the prosperity of a company, choose the right one and it can make the door swing and phone ring, choose the incorrect one and it will be a barrier and an impediment for the longevity of a business.

The logos included in the ImageCo portfolio help Johnston, Rhode Island companies succeed, they are effective in any given scenario and the reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logo designs do not require scrutiny, they can be realized in just a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and equally emotive at any scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo design should be enduring and will feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle produced for a Johnston, Rhode Island coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually launching in an old section of the city and wanted to cast a vintage atmosphere without coming across as boring or low energy. I accomplished the two jobs by means of developing a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo design with a microscopic lense slide and also bacteria developed for Johnston, Rhode Island medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the triggers and effects of diseases, especially the branch of medicine that works with the clinical assessment of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be extremely literal with a design and to a point, this design approaches the company it represents rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more interest grabbing and a lot more unforgettable.

logo layout with a leaping eco-friendly frog developed for a family members fun facility in Johnston, Rhode Island.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to feature a couple of springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a route, a stream, as well as a tree - created for Johnston, Rhode Island travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture places or things but instead communicate emotional journeys through the photos they capture. The idea behind this logo composition was to utilize negative space to reveal more than what was visible upon first view, which I think is quintessential of most professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I made an effort to do something very similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Johnston logo but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Johnston logo design with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I seriously enjoy and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the client, while he liked the concept, didn’t care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his hatred for this particular breed of sea bird.

When I turn a design over to a client I urge them to discuss it with friends and colleagues and family as well as with other people that they don’t actually know so as to get honest point of views on the merit of a design concept. Fortunately, he discussed it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a strange creature in the design world because the people that have a tendency to hire an expert to design their logo design comprehend how vital a logo design is for their organization so they are much more vested in the end result. Every logo job has it’s allotment of obstacles, however the largest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Johnston, Rhode Island publication author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it is the most crucial part of a printed book due to the fact that it is often the very first thing a person sees in the book store. Concerning a publishing company, it’s the absolute best opportunity that they will ever get to advertise their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many instances 1 of the aspects individuals often tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service situated in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of flight and it was surely a success.

 Johnston logo layout made use of for marketing and a label style for Vintage Instance features an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be vintage cases. For this logo concept I attempted to come up with a logo that had a fluid vintage feel to it and could be used for anything from a website to a label on brand new cases that looked like they were from a different generation.

Logo design developed for an orthodontist in Johnston, Rhode Island, layout include an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo projects due to the fact that it appears that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to company advertising, if restaurants approached their branding in the very same way dentists do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo includes 4 personalities staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how individuals should think or feel they don’t understand the mission of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself will never have the likelihood to be understood.

Logo layout developed for a hair layout workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which communicated a sense of ease and class for their new hair salon. I came up with a concept which did not go the obvious course of making merely a stylized orchid but alternatively created a logo design that suggested a flower in the formation of a swirl featured in to the letter O in the title and by placing emphasis on the concept along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo design is in most cases the incorrect direction and in this case, the design ended up not being about the flower but alternately placed the emphasis on the perception that they really wanted to forecast to their customers.

Arabian steed logo design developed for an equine ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind business logo concept tailored to illustrate the unique physical traits of the Arabian breed of equines. By having a distinctive head shape and high tail posture, the Arabian is one of the most quite easily recognizable equine lineages in the whole world.

Las Coffee shop logo layout a tiny dining establishment, layout contains a customized manuscript typeface which floats above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, design consists of a modified manuscript font style which floats over a team of luxuriant lines as well as dots.

Logo style for a software program developer the design features and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in many cases the symbolism supporting a logo is just as important as how it brands the enterprise it stands for.

Develop logo style developed for a Johnston, Rhode Island interior designer, design attribute a collection of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Johnston, Rhode Island interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, coordinates, and manages such ventures. Interior design is a multifaceted profession that includes conceptual development, space planning, site inspections, programming, research, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in middle of words progressed have actually been customized to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Johnston, Rhode Island logo design job was undertaken for a management expert that assists business professionals to become more successful at overseeing people, expectations, and productivity.
A logo design including a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was primed for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a place to market their pre-owned products to other sports enthusiasts. I tailored their Johnston logo dsign utilizing an illustration which pulls in the attention of vehicles and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo style has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually composed for an Johnston, Rhode Island area farm it was in reality designed for a commodities broker, and this logo design was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design a graphic that projects esteem, financial success, and wealth.

 Johnston Logo design for a nonprofit, Transforming Factor Solutions - the logo style function for externally facing arrowhead as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of understanding where the target is. Fortunately, in this particular instance, I struck a bullseye with the first go.

Logo design made for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the proprietor to develop a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.