Johnston Logo Design

Each and every new Johnston organization understands that they require a logo, yet few entrepreneurs entirely understand the key role their logo can play in their success, or why one logo design performs far better than another. A logo has an immediate and long term influence on the prosperity of a company, go with the correct one and it can make the door swing and cash register ring, go with the incorrect one and it will be a barrier and a hindrance for the life of a company. The logos presented in the ImageCo portfolio help Johnston businesses succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not demand consideration, they can be comprehended in merely a glance.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and equally emotive at any dimension.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a company logo should be timeless and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bicycle created for a Johnston coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually launching in an older part of the area and wished to visualize an old-fashioned tone without appearing as stodgy or low energy. I accomplished both tasks by designing a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo layout with a microscope slide as well as germs made for Johnston medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the root causes and outcomes of diseases, especially the field of medicine that deals with the laboratory examination of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be overly literal with a concept and to a point, this design approaches the company it serves quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more interest grabbing and even more memorable.

logo layout with a leaping eco-friendly frog developed for a family fun center in Johnston.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to feature a handful of springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a path, a stream, and a tree - designed for Johnston traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t capture locations or things but instead convey emotional experiences by means of the pictures they record. The thought behind this logo concept was to use negative space to project more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I attempted to do something comparable to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Johnston logo design but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Johnston logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the client, while he liked the concept, really did not care for my choice of birds. This guy seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his hatred for this specific variety of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with colleagues and family as well as with folks that they don’t actually know so as to get unprejudiced viewpoints on the merit of a design. Fortunately, he shared it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a weird creature in the design world given that the people that are inclined to hire a professional to create their logo recognize how vital a logo design is for their organization so they are much more vested in the result. Every logo project possesses it’s share of hurdles, however the largest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Johnston book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, yet it really is the most crucial part of a published book since it is in most cases the very first thing a person sees in the book shop. Regarding a publisher, it’s the opportunity that they will ever have to publicize their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many occurrences one of the items consumers tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline located in LA and while I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a sense of flight and it was certainly a success.

 Johnston logo design made use of for marketing and also a tag style for Vintage Situation features an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be vintage cases. For this brand design I sought to come up with a logo that provided a fluid retro feel to it and could easily be used for anything from a web site to an insignia on brand new cases that appeared like they were from another point in time.

Logo developed for an orthodontist in Johnston, layout include an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most difficult logo design projects because it seems that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to business branding, if restaurants approached their branding in the very same way dental professionals do every one of their company logos would be a picture trying to explain something they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo includes 4 personalities surprised in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that communicated that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe specifically how people ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that describes itself will never have the opportunity to be comprehended.

Logo style developed for a hair layout studio including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which communicated a feeling of simplicity and connection for their new hair studio. I came up with a concept that didn’t go the obvious course of creating merely a stylized orchid but instead crafted a logo design that suggested an orchid in the pattern of a swirl incorporated into the letter O in the title and by placing emphasis on the logo design using the figure of a hummingbird hovering above the image itself. The obvious path in designing a business logo is frequently the wrong direction and in this case, the design ended up not being about the orchid but instead laid the emphasis on the feeling that they really wanted to project to their patrons.

Arabian horse logo layout developed for an equine ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind organization logo concept customized to symbolize the unique physical traits of the Arabian kind of equines. By having a distinctive head form and higher tail carriage, the Arabian is one of the very most immediately identifiable horse breeds in the world.

Las Coffee shop logo layout a tiny restaurant, style includes a modified manuscript font which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, design includes a modified manuscript font style which hovers over a team of ornate lines and dots.

Logo style for a software programmer the design functions as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in quite a few cases the symbolism supporting a logo is just as important as how it serves the organization it represents.

Develop logo design produced for a Johnston indoor designer, style feature a collection of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Johnston interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, collaborates, and oversees such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, location evaluations, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the characters for letter V and A in middle of the word advanced have actually been changed to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Johnston logo design assignment was undertaken for a management consultant that helps business professionals to become more efficient at supervising people, expectations, and profitability.

A logo layout including an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was primed for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a spot to market their pre-owned equipment to other sports enthusiasts. I tailored their Johnston logo dsign along with a graphic which garners the interest of vehicles and projects an image that arouses the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually designed for an Johnston area farm it was really devised for a commodities broker, and this business logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create a graphic that projected self-assurance, financial success, and opulence.
Logo developed for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is similar to a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the owner to create a logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.