Acute Care 360 ImageCo, Lincoln, Rhode Island, RI,

ImageCo, Lincoln, Rhode Island, RI,

Evolv Design logo designed by ImageCo, Lincoln, Rhode Island, RI,

Red Panda Publishers logo designed by ImageCo, Lincoln, Rhode Island, RI,

Lincoln, Rhode Island, RI,

ImageCo, Lincoln, Rhode Island, RI,
ImageCo, Lincoln, Rhode Island, RI,

Mid Valley Pathology logo designed by ImageCo, Lincoln, Rhode Island, RI,

FSA OK logo designed by ImageCo, Lincoln, Rhode Island, RI,

Emerald Heights logo designed by ImageCo, Lincoln, Rhode Island, RI,

Club Sapphire logo designed by ImageCo, Lincoln, Rhode Island, RI,

Downtown Dogs logo designed by ImageCo, Lincoln, Rhode Island, RI,

School board logo designed by ImageCo, Lincoln, Rhode Island, RI,

Ferry Street Coffee Company logo designed by ImageCo, Lincoln, Rhode Island, RI,

Stoney Forensic logo designed by ImageCo, Lincoln, Rhode Island, RI,

Smart kernels logo designed by ImageCo, Lincoln, Rhode Island, RI,

TIPS FOR CHOOSING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design company presents a money back guarantee try to keep in mind that they simply cannot reimburse the amount of time you invest which is eminently more precious than your money is.

PORTFOLIO

Some design firms talk a good game but in the end a design firm can only be evaluated from the quality of their portfolio, if the work in their design portfolio does not feature real world examples odds are they will never be able to produce a premium logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s purpose is to reflect your personal vision for your organization. If a designer isn’t focused on realizing your vision, the thing they are actually focused on is how quickly they can get paid.

Lincoln LOGO DESIGN​

For over 2 decades ImageCo has been helping small business owners cultivate notable brands. We’ve performed logo design work for farmers, educational institutions, heart surgeons, party planners, restaurants, retail stores, and virtually every other kind of business you can imagine. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every brand identity project as if it will be used as an electrical sign. As a result of our sign first method our brand identity designs can, and have been employed in everything from clothing labels to electrical signs. Our sign first technique ensures that our logo designs are equally effective whether they are used in television commercials or website applications, they are consistently recognizable, understood, and remembered regardless of size or function.

American Made ★ Design

The thing that seriously sets ImageCo apart from other design firms that you probably have encountered online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are enlisted to do, we perform in-house. No matter the kind of project we accept, brand identity design, web site, trade show exhibition, or electrical sign, we do not, and never will farm out our customer’s projects to 3rd parties based outside the US. Whenever you call us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a middleman that marks up the price of your project and determines the conditions of how we do business.

QUALITIES OF A GOOD LOGO DESIGN

It’s likely that every new Lincoln organization knows they require a logo, yet few start-ups fully understand the vital role their business logo will perform in their financial success, or the reason that one business logo works better than another. A logo design has an immediate and sustaining influence on the prosperity of a business, go with the correct one and it can make the door swing and phone ring, go with the wrong one and it will be a barrier and a hindrance for the longevity of a company. The logos presented in the ImageCo portfolio help Lincoln companies succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs do not need consideration, they can be understood in merely a look.
  2. Scalability: from label to retail signs a scalable logo design will continue to be legible and just as emotive at virtually any size.
  3. Versatility: logos which operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or organization they brand.
  5. Relevance: a company logo should be ageless and should feel equally relevant today, tomorrow, and 20 years from today.

understand your brand

Brand – It’s both a verb and a noun, it is an identifying mark and the act of denoting something so that it could be identified, its foundation originates from the mark branded onto livestock. Today a brand represents pretty much anything with an objective, whether it be earnings or politics, a brand is an innate aspect of specifying the value of a specific thing in the customer’s mind.

Branding – Is sort of like marketing and advertising’s sexy cousin, they are each from the very same family, the difference being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest directed at a target audience, it’s objective is to develop a mental image that the audience can connect to.

Brand Image – An image planted and nurtured through advertising and marketing as well as identity design. When someone mentions the names Lamborghini or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and that is what makes individuals want those brands. Brand image is why individuals get most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you reflect on the history of most branding firms you’ll discover that they are frequently rebranded marketing companies. When someone says they are in advertising and marketing many people will likely have an idea about the type of work they do anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that specializes in a kind of visual design which helps form the public image of a company, a product or a business organization. Brand identity designers develop logo designs, sign designs, packaging, and also collateral material such as cards, stationery, and also brochures. Some visual designers also develop sites and software interfaces. The vital function of a brand identity designer is to create the visual cues and a psychological tone with the objective of influencing activities, results and perceptions.

Featured signs/logos

Retro logo design of a bike created for a Lincoln coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening in an older section of the community and really wanted to visualize a retro atmosphere without coming across as stodgy or low energy. I fulfilled both jobs by designing a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo style with a microscopic lense slide as well as germs created for Lincoln medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the root causes and outcomes of diseases, especially the branch of healthcare that works with the clinical assessment of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be extremely literal with a concept and to a point, this specific design approaches the company it serves fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more attention grabbing and more meaningful.

logo design with a jumping green frog created for a family members enjoyable center in Lincoln.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to include a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for marketing. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a mountain, a path, a stream, as well as a tree - designed for Lincoln traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture locations or things but instead convey emotional journeys by means of the photos they record. The idea behind this logo design was to use negative space to reveal more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be revealed with just words. I attempted to do something the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Lincoln logo but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Lincoln logo layout with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the customer, even though he loved the concept, didn’t care for my choice of birds. This man genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his hatred for this specific variety of sea bird.

When I turn a design over to a client I urge all of them to talk about it with colleagues and family as well as with people that they don’t actually know so as to get unbiased assessments on the value of a design concept. Fortunately, he shared it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world given that the people that tend to hire an expert to design their logo comprehend how vital a logo design is for their company so they are much more vested in the end result. Every logo design project has it’s portion of obstacles, however the biggest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Lincoln publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it really is the most vital part of a printed book given that it is often the very first thing a person sees in the bookstore. With respect to a publisher, it’s the opportunity that they will ever get to promote their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many cases 1 of the aspects people tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service situated in LA and while I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a sense of airline flight and it was certainly a winner.

 Lincoln logo layout made use of for advertising and also a tag design for Vintage Situation includes an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which appeared to be older cases. For this business logo concept I attempted to come up with a logo that provided a fluid old-fashioned feel to it and could be used for every thing from a website to an insignia on brand new cases that seemed like they were from another generation.

Logo developed for an orthodontist in Lincoln, style include an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo jobs because it appears that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to small business advertising, if dining establishments approached their branding in the exact same way dental offices do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo features 4 personalities staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which conveyed that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize precisely how individuals should think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that describes itself won’t have the likelihood to be understood.

Logo layout developed for a Lincoln hair design studio including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that carried a spirit of calmness and class for their new hair studio. I came up with a design that didn’t go the obvious direction of making merely a stylized orchid but alternatively delivered a company logo which implied an orchid in the pattern of a swirl integrated in to the letter O in the title and by putting emphasis on the concept with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a logo is more often than not the incorrect course and in this case, the design ended up not being about the orchid but alternately put the attention on the perception that they really wanted to project to their clients.

Arabian equine logo design developed for a horse cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind organization logo design fashioned to illustrate the unique physical traits of the Arabian kind of equines. With a different head shape and higher tail carriage, the Arabian is one of the very most immediately identifiable equine lineages in the world.

Las Cafe, A Lincoln Coffee shop logo design a small restaurant, layout includes a modified script typeface which floats above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, layout contains a changed manuscript typeface which floats above a group of luxuriant lines as well as dots.

Logo layout for a software program designer the design attributes as well as legendary Lincoln aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in quite a few cases the symbolism supporting a company logo is just as important as how it serves the enterprise it stands for.

Develop logo design produced for a Lincolnindoor designer, design function a collection of red circles that intersect and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lincoln interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, coordinates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, space planning, location inspections, programming, analysis, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions in Lincoln, the characters for letter V as well as A in middle of the word progressed have been changed to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lincoln logo design assignment was completed for a leadership consultant that helps business leaders to develop into more successful at overseeing people, expectations, and productivity.

A Lincoln business logo design featuring an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was ready for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their used goods to other sports enthusiasts.

I tailored their Lincoln logo design along with an image that pulls in the interest of traffic and projects an image that arouses the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ farms, this Lincoln company logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually designed for an Lincoln area farm it was in reality created for an investments broker, and this particular logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to develop a image that projects confidence, success, and luxury.

 Lincoln Logo design for a nonprofit, Transforming Factor Solutions - the logo style feature for externally dealing with arrowhead as well as the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to delve into any idea that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where exactly the target is. Thankfully, in this case, I hit a bullseye with the first go.

Logo design created for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a popular Lincoln sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to develop a business logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Lincoln, Rhode Island, RI,
Logo designed by ImageCo, Lincoln, Rhode Island, RI,
Logo designed by ImageCo, Lincoln, Rhode Island, RI,
Logo designed by ImageCo, Lincoln, Rhode Island, RI,
Electrical sign design for Lincoln restaurnat designed by Lincoln Sign Company
Lincoln logo design and brand identity design for Lincoln companies
Logo designed by ImageCo, Lincoln, Rhode Island, RI,
Logo designed by ImageCo, Lincoln, Rhode Island, RI,
Logo designed by ImageCo, Lincoln, Rhode Island, RI,
Logo designed by ImageCo, Lincoln, Rhode Island, RI,
Logo designed by ImageCo, Lincoln, Rhode Island, RI,

Logo designed by ImageCo, Lincoln, Rhode Island, RI,

Logo designed by ImageCo, Lincoln, Rhode Island, RI,

Logo designed by ImageCo, Lincoln, Rhode Island, RI,

Logo designed by ImageCo, Lincoln, Rhode Island, RI,

Logo designed by ImageCo, Lincoln, Rhode Island, RI,
Logo designed by ImageCo, Lincoln, Rhode Island, RI,
Logo designed by ImageCo, Lincoln, Rhode Island, RI,
Logo designed by ImageCo, Lincoln, Rhode Island, RI,
Logo designed by ImageCo, Lincoln, Rhode Island, RI,
Logo designed by ImageCo, Lincoln, Rhode Island, RI,
Logo designed by ImageCo, Lincoln, Rhode Island, RI,
Logo designed by ImageCo, Lincoln, Rhode Island, RI,
Logo designed by ImageCo, Lincoln, Rhode Island, RI,
Logo designed by ImageCo, Lincoln, Rhode Island, RI,