Middletown, Rhode Island Logo Design

Nearly every new Middletown company understands that they need a logo, however few entrepreneurs thoroughly realize the essential role their company logo can take in their financial success, or precisely why one business logo performs better than another. A business logo has an instant and long-term influence on the success of a business, pick the right one and it will make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and a hindrance for the life span of an organization.

The logos featured in the ImageCo portfolio help Middletown, Rhode Island businesses succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logos don’t demand scrutiny, they can be understood in just a look.
  2. Scalability: from labels to movie screens a scalable business logo will stay legible and just as emotive at virtually any size.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a logo should be lasting and should feel as relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bicycle created for a Middletown, Rhode Island coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually launching in an older part of the community and wanted to project a retro tone without appearing as monotonous or low energy. I fulfilled the two tasks by designing a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and also germs developed for Middletown, Rhode Island medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and outcomes of diseases, mainly the branch of medicine that deals with the clinical examination of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be overly literal with a concept and to a point, this design approaches the company it serves rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more attention grabbing and a lot more meaningful.

logo layout with a jumping environment-friendly frog designed for a household enjoyable center in Middletown, Rhode Island.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a hill, a trail, a stream, as well as a tree - designed for Middletown, Rhode Island travel digital photographer.

Travel Don't Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche profession due to the fact that travel photographers don’t shoot places or things but rather reveal emotional journeys by means of the photos they capture. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I tried to do something similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable ¬†Middletown logo design but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 Middletown logo design with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I really take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the client, even though he liked the concept, really did not care for my choice of birds. This particular guy truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this specific breed of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and family as well as with folks that they don’t even know so as to get objective point of views on the worthiness of a concept. Fortunately, he discussed it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world because the people that have a tendency to hire a professional to design their business logo understand how essential a logo design is for their company so they are way more vested in the final result. Every logo job possesses it’s portion of hurdles, but the biggest challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Middletown, Rhode Island book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it really is the most necessary part of a published book given that it is usually the initial thing a person sees in the book shop. With respect to a publishing company, it’s the optimal opportunity that they will likely ever get to promote their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many occurrences 1 of the traits people often tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service located in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of flight and it was definitely a success.

 Middletown logo style used for marketing and also a label layout for Vintage Case features an antiquated font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that appeared to be antique cases. For this custom logo concept I attempted to come up with a logo that offered a fluid retro feel to it and could easily be used for anything from a web site to a label on brand new cases that looked like they were from another point in time.

Logo produced for an orthodontist in Middletown, Rhode Island, design consist of an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo projects considering that it seems that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to company advertising, if restaurants approached their advertising in the exact same way dentists do every one of their logos would be a picture explaining something they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo design features 4 characters staggered in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe specifically how individuals should think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the chance to be comprehended.

Logo layout developed for a hair layout workshop featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which projected a feeling of ease and elegance for their new hair studio. I came up with a concept which didn’t go the obvious direction of designing simply a stylized orchid but rather crafted a logo which implied a flower in the formation of a swirl featured in to the letter O in the name and by placing emphasis on the concept with the figure of a hummingbird hovering above the image itself. The obvious path in designing a company logo is more often than not the incorrect direction and in this case, the design ended up not being about the orchid but instead laid the focus on the perception that they really wanted to transmit to their clients.

Arabian equine logo style created for a horse ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind business logo concept tailored to symbolize the unique physical traits of the Arabian type of equines. By having a different head shape and very high tail posture, the Arabian is one of the highly easily identifiable equine types in the world.

Las Cafe logo design a tiny dining establishment, layout consists of a customized script font style which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, design consists of a modified script typeface which hovers over a team of luxuriant lines and dots.

Logo layout for a software program designer the style attributes and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in quite a few cases the meaning behind a logo is just as important as how it brands the business it stands for.

Develop logo design developed for a Middletown, Rhode Island indoor developer, design feature a series of red circles that converge as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Middletown, Rhode Island interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, coordinates, and manages such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, site evaluations, programming, investigation, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of the word advanced have actually been customized to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Middletown, Rhode Island logo design job was performed for a leadership guide that assists business leaders to become more efficient at handling people, expectations, and productivity.

A logo layout including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was primed for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a location to sell off their pre-owned products to other sports enthusiasts.
I created their Middletown business logo dsign with an illustration which garners the interest of vehicles and sends an image that arouses the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.

Logo design MQ farms, this logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually produced for an Middletown, Rhode Island area farm it was actually devised for a products broker, and this particular company was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to design a image that projected self-assurance, effectiveness, and prosperity.

 Middletown Logo design for a not-for-profit, Transforming Factor Solutions - the logo style function for externally dealing with arrow and also the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the opportunity to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where exactly the target is. Thankfully, in this particular instance, I struck a bullseye with the 1st try.

Logo design designed for making use of a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is reminiscent of a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to create a business logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.