Middletown Logo Design

Every new Middletown business knows they need a logo, but few new business owners thoroughly understand the crucial role their organization logo can play in their becoming successful, or exactly why one business logo performs better than another. A logo design has an instant and sustaining impact on the success of a business, select the right one and it can make the door swing and cash register ring, choose the wrong one and it will be an obstacle and an impediment for the longevity of a business. The logos included in the ImageCo portfolio help Middletown businesses succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos do not require scrutiny, they can be grasped in merely a glance.
  2. Scalability: from business cards to posters a scalable logo will stay legible and equally emotive at every size.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo must be timeless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bike created for a Middletown coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening up in an older part of the town and wanted to visualize an old-fashioned feel without appearing as boring or low energy. I achieved each of the jobs via developing a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo design with a microscope slide as well as germs developed for Middletown medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and outcomes of diseases, mainly the branch of healthcare that deals with the laboratory examination of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recollect in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Usually I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more attention grabbing and even more meaningful.

logo layout with a leaping environment-friendly frog designed for a family fun center in Middletown.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a group of birds, a mountain, a path, a stream, as well as a tree - developed for Middletown travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t shoot locations or things but rather project emotional journeys by means of the photos they capture. The thought behind this logo design was to use negative space to communicate more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I attempted to do something similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Middletown logo design but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Middletown logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the customer, even though he loved the concept, really did not care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his hatred for this particular kind of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with friends and colleagues and family as well as with other people that they don’t actually know so as to get unbiased opinions on the worthiness of a concept. Fortunately, he talked about it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world because the people that are inclined to hire a professional to design their logo design recognize how essential a logo design is for their company so they are much more vested in the end result. Every logo project possesses it’s share of difficulties, however the greatest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Middletown book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it really is the most important part of a published book considering that it is usually the primary thing a person views in the book shop. With regard to a publishing company, it’s the optimal opportunity that they will ever get to spotlight their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many cases 1 of the things consumers tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service situated in LA and although I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of flight and it was definitely a success.

 Middletown logo style used for marketing and also a label style for Vintage Situation includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be much older cases. For this logo concept I strove to come up with a logo that offered a fluid vintage feel to it and could be used for anything from a web site to an insignia on brand new cases that seemed like they were from another point in time.

Logo developed for an orthodontist in Middletown, layout include an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo projects because it seems that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to company branding, if restaurants approached their advertising in the very same way dental offices do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo features 4 characters surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize specifically how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that describes itself will never have the chance to be understood.

Logo layout produced for a hair style studio featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which projected a sense of calmness and elegance for their new hair salon. I created a design that did not go the obvious path of designing simply a stylized orchid but rather delivered a business logo that suggested an orchid in the pattern of a swirl incorporated in to the letter O in the name and by putting emphasis on the logo design with the figure of a hummingbird floating over the image itself. The obvious path in designing a company logo is more often than not the wrong path and in this case, the design ended up not being about the orchid but instead put the focus on the perception that they wanted to transmit to their patrons.

Arabian horse logo design developed for an equine cattle ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind custom logo design fashioned to symbolize the unique physical traits of the Arabian pedigree of equines. By having a distinctive head form and high tail posture, the Arabian is one of the highly immediately identifiable horse types in the entire world.

Las Cafe logo style a tiny restaurant, layout consists of a customized script font which hovers over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, style consists of a modified script typeface which hovers above a team of elaborate lines and dots.

Logo style for a software application programmer the style features and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the business and in many cases the meaning supporting a company logo is just as important as how it brands the company it represents.

Develop logo style created for a Middletown interior designer, style function a series of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Middletown interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, coordinates, and manages such tasks. Interior design is a diverse occupation that consists of conceptual development, space planning, location evaluations, programming, research, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and A in middle of the word progressed have been changed to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Middletown logo design job was carried out for a leadership advisor that helps business leaders to develop into more effective at managing people, expectations, and productivity.

A logo style including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly realized the market place was ready for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a spot to sell off their secondhand items to other sports enthusiasts. I created their Middletown logo design dsign with a graphic which captures the interest of vehicles and projects an image that wakens the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo design has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually created for an Middletown area farm it was in reality created for a products broker, and this company logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to produce a graphic that projected esteem, financial success, and luxury.
Logo created for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is similar to a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the owner to produce a business logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.