North Kingstown Logo Design

Virtually every new North Kingstown venture realizes that they require a logo, yet few entrepreneurs thoroughly understand the vital role their organization logo will perform in their financial success, or why one business logo functions more effectively than another. A logo has an immediate and long-term impact on the financial success of a company, select the right one and it can make the door swing and cash register ring, go with the incorrect one and it will be a barrier and a hindrance for the life of a business. The logos included in the ImageCo portfolio help North Kingstown businesses prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs do not require consideration, they can be comprehended in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and just as emotive at any dimension.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a business logo should be enduring and should feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bike produced for a North Kingstown coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually opening up in an older section of town and wished to project an old-fashioned vibe without coming across as monotonous or low energy. I accomplished both of these jobs by developing a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo style with a microscopic lense slide and germs developed for North Kingstown clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and effects of diseases, mainly the branch of medicine that deals with the laboratory evaluation of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be extremely literal with a design and to a point, this design approaches the company it represents rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more interest grabbing and more unforgettable.

logo design with a jumping environment-friendly frog made for a household enjoyable center in North Kingstown.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to feature a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a flock of birds, a mountain, a path, a stream, as well as a tree - made for North Kingstown traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche area because travel photographers don’t capture places or things but instead convey emotional journeys through the photos they capture. The thought behind this logo composition was to utilize negative space to convey more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be communicated with just words. I tried to do something very similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  North Kingstown logo but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 North Kingstown logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I honestly savor and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my customer, while he liked the concept, didn’t care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his aversion for this specific kind of sea bird.

When I turn a concept over to a customer I urge them to talk about it with friends and colleagues and family as well as with folks that they don’t even know so as to get objective judgements on the merit of a design concept. Fortunately, he talked about it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a weird animal in the design world given that the people that are inclined to hire a professional to design their logo realize how important a logo design is for their organization so they are much more invested in the outcome. Every logo design project has it’s share of difficulties, however the greatest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for North Kingstown publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it is the most crucial part of a printed book since it is in most cases the initial thing a person views in the bookstore. Concerning a publisher, it’s the best opportunity that they will ever get to advertise their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many instances one of the things people tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a feeling of flight and it was certainly a winner.

 North Kingstown logo design used for marketing and also a label style for Vintage Case features an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which seemed to be older cases. For this business logo concept I tried to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be utilized for everything from a web page to an insignia on brand new cases that appeared like they were from another era.

Logo design developed for an orthodontist in North Kingstown, layout consist of an arc with lines intersecting with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo design jobs considering that it appears that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to business advertising, if dining establishments approached their branding in the very same way dental practices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo includes 4 personalities staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo which communicated that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain how people should think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself will never have the chance to be comprehended.

Logo style developed for a hair design studio featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which carried a sense of serenity and connection for their new hair studio. I created a concept which did not go the obvious course of crafting merely a stylized orchid but rather designed a company logo which implied an orchid in the pattern of a swirl integrated in to the letter O in the title and by placing emphasis on the logo design using the figure of a hummingbird floating above the image itself. The obvious path in creating a logo is usually the incorrect direction and in this case, the design ended up not being about the flower but instead laid the main focus on the feeling that they wanted to transmit to their customers.

Arabian horse logo layout developed for an equine cattle ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created an original company logo concept customized to manifest the unique physical traits of the Arabian pedigree of equines. By having a different head form and very high tail carriage, the Arabian is one of the very most quite easily identifiable equine types in the entire world.

Las Cafe logo design a little restaurant, design contains a customized manuscript font which hovers over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, style includes a modified manuscript typeface which hovers above a group of ornate lines and dots.

Logo layout for a software application programmer the layout functions and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in many cases the meaning supporting a logo is equally as important as how it brands the enterprise it represents.

Evolve logo style created for a North Kingstown indoor developer, design feature a series of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a North Kingstown interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, investigates, coordinates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, site evaluations, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and A in center of words advanced have actually been modified to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This North Kingstown logo design job was done for a leadership guide that aids business leaders to become more successful at supervising people, expectations, and productivity.

A logo style including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was prepared for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a spot to sell their used products to other sports enthusiasts. I created their North Kingstown logo dsign utilizing an illustration which garners the interest of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo design has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really composed for an North Kingstown area farm it was in reality devised for a products broker, and this particular brand was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design a brand mark that projected assurance, success, and opulence.
Logo developed for using an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font that is similar to a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the business owner to create a business logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.