Portsmouth Logo Design

Virtually every new Portsmouth company understands that they require a logo, yet few entrepreneurs entirely realize the crucial role their logo design will perform in their success, or precisely why one logo design functions far better than another. A company logo has an immediate and long-term influence on the financial success of a business, go with the correct one and it can make the door swing and phone ring, select the wrong one and it can be a barrier and an impediment for the life of a company. The logos included in the ImageCo portfolio help Portsmouth businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo design needs to be lasting and will feel relevant today, tomorrow, and 20 years from now.

Retro logo style of a bicycle produced for a Portsmouth coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually launching in an older section of the area and really wanted to project a vintage vibe without coming across as uninteresting or low energy. I achieved the two jobs via designing a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo style with a microscopic lense slide as well as bacteria designed for Portsmouth clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and outcomes of diseases, mainly the branch of medicine which works with the laboratory examination of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I recall where I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be extremely literal with a concept and to a point, this specific design approaches the company it represents quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more interest grabbing and much more unforgettable.

logo design with a jumping green frog made for a family enjoyable center in Portsmouth.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to include a some springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a hill, a trail, a stream, as well as a tree - designed for Portsmouth traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche profession because travel photographers don’t shoot locations or things but rather convey emotional experiences through the photos they record. The thought behind this logo design was to use negative space to reveal more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I tried to do something similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Portsmouth logo but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Portsmouth logo style with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I truly enjoy and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my customer, even though he liked the concept, really did not care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his hatred for this specific variety of sea bird.

When I turn a design over to a client I encourage all of them to share it with friends and family as well as with folks that they don’t actually know so as to get neutral judgements on the merit of a design concept. Fortunately, he shared it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world given that the people that tend to hire an expert to create their logo understand how vital a logo design is for their organization so they are way more invested in the end result. Every logo project possesses it’s share of difficulties, however the largest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Portsmouth publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, nevertheless it is the most critical part of a printed book given that it is usually the initial thing a person sees in the book shop. With regard to a publisher, it’s the optimal opportunity that they will ever have to publicize their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many occurrences 1 of the aspects individuals usually tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company based in LA and although I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of air travel and it was surely a winner.

 Portsmouth logo style made use of for advertising and marketing and a label design for Vintage Situation includes an archaic font style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that appeared to be older cases. For this brand concept I attempted to come up with a logo that offered a fluid retro feel to it and could be used for every thing from a web site to an insignia on brand new cases that appeared like they were from another point in time.

Logo design developed for an orthodontist in Portsmouth, design consist of an arc with lines intersecting with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo design projects due to the fact that it appears that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to small business advertising, if dining establishments approached their branding in the exact same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo includes 4 personalities startled in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to describe specifically how individuals should think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the chance to be understood.

Logo style developed for a hair style studio including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which conveyed a sense of serenity and elegance for their new hair salon. I came up with a design which did not go the obvious course of creating merely a stylized orchid but instead created a logo design which suggested an orchid in the pattern of a swirl integrated in to the letter O in the title and by placing attention on the concept with the figure of a hummingbird floating above the logo itself. The obvious path in creating a logo design is in most cases the wrong course and in this case, the design ended up not being about the flower but alternately laid the emphasis on the feeling that they wanted to project to their patrons.

Arabian equine logo layout created for an equine cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique organization logo concept styled to illustrate the unique physical traits of the Arabian kind of horses. By having an unique head form and higher tail posture, the Arabian is one of the most quite easily recognizable horse types in the whole world.

Las Cafe logo style a little restaurant, style contains a customized script typeface which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, style contains a customized script font style which hovers over a group of luxuriant lines as well as dots.

Logo style for a software program programmer the style features as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in quite a few cases the symbolism behind a logo design is just as important as how it serves the enterprise it represents.

Evolve logo style created for a Portsmouth interior designer, design function a series of red circles that converge and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Portsmouth interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, collaborates, and oversees such projects. Interior design is a multifaceted profession that includes conceptual development, space planning, site examinations, programming, research study, interacting with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and A in middle of words advanced have actually been modified to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Portsmouth logo design project was performed for a management specialist that enables business leaders to develop into more efficient at overseeing people, expectations, and productivity.

A logo design including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was prepared for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a spot to sell their used items to other sports enthusiasts. I designed their Portsmouth logo design dsign utilizing a graphic that seizes the attention of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo style has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really developed for an Portsmouth regional farm it was actually devised for a products broker, and this logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to create a brand mark that projects esteem, effectiveness, and affluence.
Logo design made for using a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is similar to a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the owner to produce a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very easy to read from over a block away.