Warwick, Rhode Island Logo Design

Each and every new Warwick business realizes that they are in need of a logo, but few new business owners entirely grasp the vital role their logo design will perform in their financial success, or exactly why one business logo performs better than another. A logo has a critical and lasting influence on the success of a business, choose the correct one and it will make the door swing and phone ring, select the wrong one and it will be an obstacle and a hindrance for the life of a business.

The logos included in the ImageCo portfolio help Warwick, Rhode Island businesses prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos do not demand consideration, they can be understood in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and just as emotive at every size.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design needs to be ageless and should feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike created for a Warwick, Rhode Island coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening up in an old part of the town and wished to cast a vintage feel without coming across as boring or low energy. I accomplished each of the tasks by designing a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo design with a microscope slide and bacteria developed for Warwick, Rhode Island medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and outcomes of diseases, mainly the branch of healthcare that works with the clinical evaluation of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Generally I try not to be overly literal with a design and to a degree, this design approaches the company it represents very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more interest grabbing and a lot more meaningful.

logo design with a jumping green frog developed for a family members enjoyable facility in Warwick, Rhode Island.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to feature a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a group of birds, a mountain, a route, a stream, and also a tree - made for Warwick, Rhode Island traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field because travel photographers don’t capture locations or things but rather communicate emotional journeys by means of the pictures they record. The idea behind this logo design was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I tried to do something much the same to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Warwick logo design but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 Warwick logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I really take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but my client, even though he liked the concept, didn’t care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his aversion for this particular kind of sea bird.

When I turn a concept over to a customer I urge them to discuss it with friends and colleagues and family members as well as with other people that they don’t even know so as to get impartial point of views on the value of a concept. Fortunately, he shared it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Business logos are a weird animal in the design world given that the people that have a tendency to hire an expert to design their logo recognize how crucial a logo design is for their business so they are much more vested in the end result. Every logo job possesses it’s share of challenges, but the largest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Warwick, Rhode Island publication author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, but it really is the most crucial part of a printed book given that it is in most cases the very first thing a person views in the bookstore. With regard to a publishing company, it’s the best opportunity they will likely ever have to advertise their label and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many instances 1 of the items people tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline situated in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to confering a sense of air travel and it was certainly a success.

 Warwick logo layout used for advertising and marketing as well as a label design for Vintage Case features an antiquated font style style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that appeared to be older cases. For this logo design I attempted to come up with a logo that provided a fluid old style feel to it and could be used for anything from a website to an insignia on brand new cases that appeared like they were from a different generation.

Logo produced for an orthodontist in Warwick, Rhode Island, design include an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo projects considering that it seems that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to company advertising, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually really love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo design features 4 personalities startled in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo which communicated that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize exactly how individuals should think or feel they don’t understand the goal of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the chance to be understood.

Logo layout produced for a hair design studio including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which communicated a spirit of ease and connection for their new hair studio. I created a concept which didn’t go the obvious path of making just a stylized orchid but alternatively crafted a logo that suggested an orchid in the pattern of a swirl featured into the letter O in the title and by placing emphasis on the concept along with the figure of a hummingbird floating above the logo itself. The obvious path in designing a business logo is in most cases the wrong route and in this case, the design ended up not being about the flower but alternately put the main focus on the perception that they really wanted to transmit to their patrons.

Arabian equine logo layout developed for an equine cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a unique creative logo design tailored to display the unique physical traits of the Arabian pedigree of equines. By having an identifiable head shape and very high tail carriage, the Arabian is one of the most easily recognizable horse breeds in the whole world.

Las Coffee shop logo style a little restaurant, design consists of a customized manuscript font which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, style includes a changed manuscript typeface which hovers above a group of luxuriant lines as well as dots.

Logo design for a software application programmer the layout features and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in quite a few cases the symbolism supporting a company logo is just as important as how it brands the company it represents.

Advance logo design created for a Warwick, Rhode Island interior designer, style feature a collection of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Warwick, Rhode Island interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, collaborates, and manages such ventures. Interior design is a multifaceted occupation that involves conceptual development, area planning, location evaluations, programming, study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and A in center of words advanced have actually been modified to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Warwick, Rhode Island logo design job was completed for a management coach that assists business professionals to develop into more successful at overseeing people, expectations, and profitability.
A logo design including a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was primed for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a location to sell off their pre-owned items to other sports enthusiasts. I designed their Warwick logo design dsign utilizing an image which grabs the attention of vehicles and projects an image that evokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo layout has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually created for an Warwick, Rhode Island area farm it was in reality devised for a commodities broker, and this company logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create a graphic that projects trust, financial success, and opulence.

 Warwick Logo design for a nonprofit, Transforming Factor Solutions - the logo style attribute for outwardly dealing with arrow and also the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they would like, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where the target is. Thankfully, in this particular instance, I nailed a bullseye with the very first go.

Logo created for the use of a sign for the restaurant (Brewgrrs), it is an elaborate script font style that is evocative a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the owner to produce a logo design which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.