West Warwick, Rhode Island Logo Design

Every new West Warwick organization realizes that they require a logo, however few new business owners fully comprehend the essential role their logo will make in their becoming successful, or the reason that one logo works better than another. A logo design has an instant and sustaining impact on the financial success of a company, go with the right one and it will make the door swing and cash register ring, choose the incorrect one and it can be a barrier and an impediment for the longevity of a business.

The logos included in the ImageCo portfolio help West Warwick, Rhode Island businesses succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs do not require consideration, they can be comprehended in merely a look.
  2. Scalability: from business cards to movie screens a scalable logo will remain legible and equally emotive at any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo should be ageless and will feel as relevant today, tomorrow, and 20 years from now.
Retro logo style of a bicycle produced for a West Warwick, Rhode Island coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening up in an older part of the town and wished to cast a vintage atmosphere without coming across as monotonous or low energy. I fulfilled both jobs by creating a sign concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo layout with a microscopic lense slide and bacteria made for West Warwick, Rhode Island clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and effects of diseases, especially the field of medicine that works with the laboratory evaluation of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be overly literal with a design and to a degree, this design approaches the company it represents rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more attention grabbing and a lot more meaningful.

logo layout with a jumping eco-friendly frog designed for a household fun facility in West Warwick, Rhode Island.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to include a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a trail, a stream, and a tree - developed for West Warwick, Rhode Island traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession because travel photographers don’t shoot locations or things but instead project emotional journeys through the pictures they capture. The thought behind this logo design was to utilize negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be revealed with just words. I made an effort to do something very similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  West Warwick logo but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 West Warwick logo layout with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I genuinely relish and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the customer, while he loved the concept, didn’t care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his contempt for this specific variety of sea bird.

When I turn a design over to a customer I encourage them to share it with friends and colleagues and family members as well as with people that they don’t even know so as to get honest viewpoints on the value of a concept. Fortunately, he shared it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a strange creature in the design world given that the people that have a tendency to hire a professional to design their business logo understand how crucial a logo design is for their company so they are way more vested in the result. Every logo design job has it’s allotment of challenges, however the greatest challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for West Warwick, Rhode Island book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it really is the most crucial part of a printed book given that it is in most cases the initial thing a person sees in the book store. Regarding a publisher, it’s the opportunity that they will ever have to promote their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems that in many cases one of the aspects individuals often tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of airline flight and it was undoubtedly a winner.

 West Warwick logo layout made use of for advertising and marketing and also a tag design for Vintage Case features an old font style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be much older cases. For this logo concept I attempted to come up with a logo that had a fluid old style feel to it and could be used for anything from a web site to a label on brand new cases that looked like they were from a different era.

Logo design created for an orthodontist in West Warwick, Rhode Island, design include an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo jobs because it appears that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to company branding, if restaurants approached their advertising in the same way dental offices do every one of their company logos would definitely be a picture explaining something they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentist business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo features 4 characters staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe how people should think or feel they don’t understand the objective of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the likelihood to be comprehended.

Logo layout developed for a hair design workshop featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which related a sense of relaxation and elegance for their new hair salon. I came up with a concept that didn’t go the obvious path of designing just a stylized orchid but rather created a business logo that implied a flower in the pattern of a swirl integrated into the letter O in the title and by placing attention on the concept along with the figure of a hummingbird floating over the logo itself. The obvious path in creating a company logo is generally the incorrect route and in this case, the design ended up not being about the orchid but alternately put the importance on the emotion that they wanted to project to their clients.

Arabian horse logo design developed for an equine ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct organization logo design tailored to manifest the unique physical traits of the Arabian breed of equines. With a distinctive head form and high tail posture, the Arabian is one of the very most easily identifiable equine types in the whole world.

Las Cafe logo design a small dining establishment, design consists of a changed manuscript typeface which hovers above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, design consists of a customized script font which hovers above a team of luxuriant lines and dots.

Logo style for a software program designer the layout attributes and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in quite a few cases the meaning behind a business logo is just as important as how it brands the business it represents.

Develop logo style developed for a West Warwick, Rhode Island interior designer, style feature a collection of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Warwick, Rhode Island interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, coordinates, and manages such projects. Interior design is a multifaceted profession that involves conceptual development, space planning, site examinations, programming, investigation, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word advanced have actually been customized to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular West Warwick, Rhode Island logo design job was completed for a leadership consultant that aids business professionals to develop into more effective at managing people, expectations, and productivity.
A logo layout including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was ready for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a place to market their previously owned items to other sports enthusiasts. I tailored their West Warwick logo dsign utilizing a graphic which garners the interest of vehicles and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo style has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really produced for an West Warwick, Rhode Island area farm it was actually designed for a commodities broker, and this particular logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to generate an identity that projects self-confidence, success, and opulence.

 West Warwick Logo design for a not-for-profit, Turning Factor Solutions - the logo layout feature for ostensibly facing arrow as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of knowing where the target is. Fortunately, in this particular instance, I hit a bullseye with the first shot.

Logo made for using an indication for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is similar to a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the business owner to design a logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.