Woonsocket, Rhode Island Logo Design

Nearly every new Woonsocket organization knows they require a logo, however few new business owners thoroughly realize the key role their logo can perform in their success, or why one business logo works better than another. A logo design has a critical and long term effect on the success of a business, go with the right one and it can make the door swing and cash register ring, choose the wrong one and it will be a barrier and a hindrance for the longevity of a business.

The logos featured in the ImageCo portfolio help Woonsocket, Rhode Island companies prosper, they are effective in any given situation and the reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logos do not require deliberation, they can be realized in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and just as emotive at virtually any size.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo must be timeless and will feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle developed for a Woonsocket, Rhode Island coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were opening in an old part of the town and wanted to cast an old-fashioned atmosphere without appearing as monotonous or low energy. I accomplished both tasks by developing a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo design with a microscope slide as well as germs created for Woonsocket, Rhode Island medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and effects of diseases, especially the branch of healthcare that works with the laboratory examination of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Typically I try not to be overly literal with a design and to a point, this design approaches the company it represents quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more interest grabbing and even more meaningful.

logo design with a leaping green frog designed for a family fun facility in Woonsocket, Rhode Island.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to feature a couple springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, and also a tree - made for Woonsocket, Rhode Island travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to shoot places or things but rather communicate emotional journeys by means of the photos they capture. The thought behind this logo composition was to use negative space to reveal more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I attempted to do something very similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Woonsocket logo design but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Woonsocket logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I really relish and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the customer, even though he loved the concept, didn’t care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his hatred for this specific kind of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and family members as well as with people that they don’t actually know so as to get impartial viewpoints on the merit of a design. Fortunately, he shared it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a weird creature in the design world given that the people that tend to hire an expert to design their logo design realize how important a logo design is for their organization so they are way more invested in the final result. Every logo job has it’s share of obstacles, but the greatest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Woonsocket, Rhode Island publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it is the most critical part of a printed book due to the fact that it is ordinarily the very first thing a person views in the book shop. With respect to a publishing company, it’s the opportunity they will ever have to spotlight their product and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many instances one of the things individuals usually tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline based in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a sense of air travel and it was undoubtedly a victory.

 Woonsocket logo design utilized for advertising and also a tag layout for Vintage Case includes an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be much older cases. For this business logo design I tried to come up with a logo that possessed a fluid vintage feel to it and could easily be utilized for everything from a website to a label on brand new cases that seemed like they were from another generation.

Logo produced for an orthodontist in Woonsocket, Rhode Island, design include an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo jobs because it seems that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to company advertising, if dining establishments approached their advertising in the same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo design features 4 personalities startled in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe how people should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the opportunity to be understood.

Logo design created for a hair design workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which projected a feeling of ease and connection for their new hair salon. I created a concept that did not go the obvious route of crafting just a stylized orchid but instead crafted a logo design that implied a flower in the pattern of a swirl blended into the letter O in the name and by placing emphasis on the logo design with the figure of a hummingbird hovering above the logo itself. The obvious path in creating a company logo is oftentimes the incorrect direction and in this case, the design ended up not being about the flower but instead put the importance on the perception that they wanted to forecast to their customers.

Arabian equine logo style produced for a horse ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind logotype concept customized to illustrate the unique physical traits of the Arabian type of horses. By having a different head shape and high tail carriage, the Arabian is one of the very most easily recognizable equine lineages in the entire world.

Las Coffee shop logo layout a little dining establishment, style consists of a changed script font style which floats above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, style includes a changed script typeface which floats over a team of luxuriant lines as well as dots.

Logo style for a software designer the style functions as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in quite a few cases the substance behind a business logo is equally as important as how it brands the organization it stands for.

Advance logo style produced for a Woonsocket, Rhode Island indoor designer, design attribute a series of red circles that converge as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Woonsocket, Rhode Island interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, collaborates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, space planning, site inspections, programming, investigation, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and A in middle of words progressed have been changed to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Woonsocket, Rhode Island logo design assignment was performed for a leadership advisor that enables business professionals to become more successful at managing people, expectations, and profitability.
A logo layout featuring an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was ready for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a place to sell off their pre-owned equipment to other sports enthusiasts. I created their Woonsocket business logo dsign with an illustration which pulls in the interest of vehicles and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo style has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually designed for an Woonsocket, Rhode Island regional farm it was really created for a products broker, and this particular company was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate a graphic that projects self-confidence, effectiveness, and prosperity.

 Woonsocket Logo design for a nonprofit, Transforming Point Solutions - the logo style function for ostensibly facing arrowhead as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye without realizing where the target is. Fortunately, in this particular instance, I nailed a bullseye with the 1st try.

Logo design developed for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is reminiscent of a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the owner to produce a logo design which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.