San Tan Valley Logo Design

Virtually every new San Tan Valley company understands that they are in need of a logo, yet few entrepreneurs fully comprehend the pivotal role their business logo will play in their becoming successful, or why one business logo performs better than another. A logo design has a critical and lasting influence on the success of a company, choose the right one and it can make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and an impediment for the life span of a business. The logos featured in the ImageCo portfolio help San Tan Valley companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos do not demand contemplation, they can be grasped in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will be legible and just as emotive at any dimension.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a logo design should be timeless and will feel relevant today, tomorrow, and 20 years from now.

Retro logo layout of a bike produced for a San Tan Valley coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were launching in an old part of the area and really wanted to visualize a retro feel without appearing as monotonous or low energy. I accomplished both of these tasks by means of designing a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo design with a microscopic lense slide as well as germs developed for San Tan Valley clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and consequences of diseases, mainly the field of medicine which deals with the clinical evaluation of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be excessively literal with a concept and to a point, this design approaches the company it serves very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more interest grabbing and a lot more meaningful.

logo style with a jumping green frog designed for a family enjoyable facility in San Tan Valley.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to integrate a couple of springs into the design but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a route, a stream, and a tree - designed for San Tan Valley travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector because travel photographers don’t capture places or things but instead project emotional experiences by means of the images they record. The thought behind this logo concept was to use negative space to project more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I tried to do something much the same to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  San Tan Valley logo design but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 San Tan Valley logo style with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I honestly enjoy and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the customer, even though he liked the concept, didn’t care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this particular kind of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with colleagues and family members as well as with individuals that they don’t actually know so as to get impartial assessments on the value of a design concept. Fortunately, he discussed it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a weird animal in the design world given that the people that have a tendency to hire an expert to create their logo realize how vital a logo is for their company so they are way more vested in the outcome. Every logo project possesses it’s portion of difficulties, however the biggest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for San Tan Valley book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it really is the most important part of a printed book since it is usually the initial thing a person views in the bookstore. With regard to a publishing company, it’s the opportunity they will ever have to promote their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many cases 1 of the aspects individuals tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline located in LA and although I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a sense of air travel and it was undoubtedly a victory.

 San Tan Valley logo design utilized for marketing and also a tag layout for Vintage Situation features an antiquated font style design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which seemed to be much older cases. For this business logo design I strove to come up with a logo that possessed a fluid old style feel to it and could easily be used for everything from a web site to an insignia on brand new cases that looked like they were from a different point in time.

Logo developed for an orthodontist in San Tan Valley, layout consist of an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo design projects because it seems that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to business advertising, if dining establishments approached their branding in the very same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo design features 4 characters startled in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain precisely how people should think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that explains itself will never have the likelihood to be understood.

Logo style developed for a hair design workshop featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which related a spirit of simplicity and elegance for their new hair salon. I came up with a design that did not go the obvious path of crafting just a stylized orchid but instead designed a business logo that implied a flower in the pattern of a swirl featured into the letter O in the title and by placing emphasis on the logo design along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is more often than not the wrong course and in this case, the design ended up not being about the orchid but instead placed the focus on the perception that they wanted to transmit to their clients.

Arabian equine logo design created for a horse ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct creative logo concept tailored to embody the unique physical traits of the Arabian kind of horses. With an unique head shape and very high tail posture, the Arabian is one of the most immediately recognizable horse types in the whole world.

Las Cafe logo layout a little dining establishment, design consists of a customized manuscript typeface which hovers above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, design includes a changed script typeface which floats above a team of ornate lines as well as dots.

Logo style for a software application developer the layout features as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in many cases the significance supporting a logo design is just as important as how it brands the enterprise it represents.

Advance logo design produced for a San Tan Valley indoor designer, style feature a series of red circles that converge as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Tan Valley interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, coordinates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, space planning, location evaluations, programming, research, interacting with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and A in center of words advanced have been customized to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This San Tan Valley logo design assignment was performed for a management coach that assists business leaders to develop into more successful at managing people, expectations, and profitability.

A logo layout including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly realized the market place was ready for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a place to market their secondhand equipment to other sports enthusiasts. I tailored their San Tan Valley business logo dsign along with a graphic which garners the attention of vehicles and projects an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo layout has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually composed for an San Tan Valley area farm it was really devised for a commodities broker, and this particular company logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design a graphic that projected trust, effectiveness, and affluence.
Logo designed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script font style that is similar to a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to develop a logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.