South Carolina Logo Design

Nearly every new South Carolina organization understands that they are in need of a logo, but few new business owners fully are aware of the crucial role their company logo will make in their success, or why one logo functions more effectively than another. A company logo has an instant and sustaining impact on the growth of a business, select the correct one and it can make the door swing and phone ring, go with the wrong one and it can be a barrier and a hindrance for the longevity of a business.

The logos included in the ImageCo portfolio help South Carolina companies succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos do not demand scrutiny, they can be grasped in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and just as emotive at every dimension.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a business logo should be lasting and will feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bike developed for a South Carolina coffee cafe and a coffee roaster.

Ferry Street Coffee Company

This startup coffee roaster and coffee bar were launching in an old part of the area and really wanted to project a retro feel without coming across as stodgy or low energy. I accomplished each of the jobs via creating a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo style with a microscope slide as well as germs developed for South Carolina medical facility.

Mid-Valley Pathology | Logo Design Project

Pathology is the science which investigates the causes and outcomes of diseases, mainly the branch of healthcare that deals with the clinical assessment of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the sole instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Usually I attempt not to be extremely literal with a concept and to a point, this design approaches the company it represents quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more focus grabbing and a lot more unforgettable.

logo style with a jumping eco-friendly frog made for a family members fun center in South Carolina.

Cool Springs | Retail Branding Project

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for doctors, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to incorporate a few springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a mountain, a trail, a stream, and a tree - made for South Carolina traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality because travel photographers tend not to shoot places or things but instead project emotional journeys by means of the pictures they capture. The idea behind this logo composition was to make use of negative space to project more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I tried to do something very similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  South Carolina logo but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 South Carolina logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design Project

The bulk of business logo design projects that I take on I genuinely relish and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the customer, even though he loved the concept, really did not care for my choice of birds. This particular guy really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his hatred for this specific kind of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with colleagues and family members as well as with people that they don’t even know so as to get impartial point of views on the merit of a design. Fortunately, he talked about it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a strange animal in the design world given that the people that are inclined to hire an expert to design their logo design recognize how important a logo design is for their company so they are much more vested in the end result. Every logo project has it’s allotment of challenges, but the biggest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for South Carolina publication publisher

Red Panda Publishers | Logo Design Project

The book spine is a cramped slice of real estate to work with, yet it really is the most vital part of a printed book since it is ordinarily the first thing a person sees in the book shop. Concerning a publishing company, it’s the best opportunity they will likely ever get to publicize their product and get their logo design in front of the people that shop for actual books. This three color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design Project

Airlines come and go but it looks like that in many occurrences one of the traits people usually tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline situated in LA and although I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to confering a sense of flight and it was undoubtedly a victory.

 South Carolina logo design utilized for marketing and also a tag layout for Vintage Instance features an old-fashioned font style layout.

Vintage Case | Logo Design Project

Vintage case specialized in all new cases for musical instruments, which seemed to be antique cases. For this logo design I sought to come up with a logo that provided a fluid vintage feel to it and could easily be used for anything from a web site to an insignia on brand new cases that seemed like they were from another generation.

Logo created for an orthodontist in South Carolina, layout include an arc with lines intersecting through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design Project

Dental care business logos can be one of the most challenging logo projects because it seems that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to business advertising, if dining establishments approached their branding in the very same way dental practices do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry. I really really love doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on. Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.
William McNally logo design developed for a family members not-for-profit, the logo includes 4 characters surprised in elevation to stand for a family with in the layout.

William McNally | Logo Design Project

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to project. The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate precisely how individuals should think or feel they don’t understand the goal of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself will never have the opportunity to be understood.
Logo layout produced for a hair design studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that communicated an atmosphere of calmness and class for their new hair studio. I came up with a concept that didn’t go the obvious direction of designing merely a stylized orchid but instead crafted a logo that suggested a flower in the pattern of a swirl integrated into the letter O in the name and by putting attention on the concept using the figure of a hummingbird hovering above the logo itself. The obvious path in creating a logo design is frequently the incorrect route and in this case, the design ended up not being about the orchid but instead laid the attention on the feeling that they really wanted to project to their clients.
Arabian horse logo style produced for an equine cattle ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design Project

ImageCo designed an original business logo concept tailored to display the unique physical traits of the Arabian pedigree of horses. With an identifiable head shape and higher tail posture, the Arabian is one of the very most easily identifiable equine types in the entire world.
Las Cafe logo style a little restaurant, style consists of a changed script typeface which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design Project

Las Coffee shop logo design a tiny restaurant, layout includes a changed manuscript font style which hovers above a group of luxuriant lines and dots.

Logo design for a software program programmer the layout attributes and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design Project

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However it intimated something to the owner of the business and in quite a few cases the meaning behind a logo design is just as important as how it brands the organization it represents.

Develop logo layout produced for a South Carolina indoor developer, style function a series of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design Project

Evolv Design is a South Carolina interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, coordinates, and manages such projects. Interior design is a multifaceted occupation that involves conceptual development, area planning, location assessments, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in center of words advanced have actually been modified to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This South Carolina logo design assignment was undertaken for a management specialist that enables business professionals to become more successful at overseeing people, expectations, and productivity.
A logo layout including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was ready for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a spot to market their secondhand goods to other sports enthusiasts.

I designed their South Carolina logo design using a graphic which grabs the interest of vehicles and projects an image that wakens the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.

Logo design MQ ranches, this logo layout has actually an area included into the letter Q.

MQ Farms | Logo Design

The MQ farms emblem design wasn’t actually developed for an South Carolina regional farm it was actually designed for a commodities broker, and this company was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to design an identity that projects esteem, financial success, and prosperity.

 South Carolina Logo design for a nonprofit, Turning Factor Solutions - the logo style attribute for outwardly encountering arrowhead as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of recognizing where the target is. Luckily, in this particular case, I nailed a bullseye with the first try.

Logo design developed for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Branding

I’ve created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the proprietor to develop a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.