Aiken Logo Design

Nearly every new Aiken organization realizes that they are in need of a logo, but few entrepreneurs thoroughly are aware of the crucial role their organization logo will take in their success, or exactly why one logo design functions far better than another. A logo has an immediate and sustaining influence on the prosperity of a company, choose the right one and it will make the door swing and phone ring, select the wrong one and it will be an obstacle and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help Aiken companies succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t demand consideration, they can be comprehended in just a glance.
  2. Scalability: from business cards to posters a scalable logo will stay legible and just as emotive at virtually any scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo design must be timeless and will feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bike developed for a Aiken coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were launching in an older section of the city and hoped to cast an old-fashioned atmosphere without appearing as boring or low energy. I accomplished the two jobs via creating a sign design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo design with a microscope slide as well as germs designed for Aiken medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the causes and outcomes of diseases, mainly the field of healthcare that works with the laboratory examination of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it represents rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more attention grabbing and a lot more unforgettable.

logo style with a leaping green frog developed for a family enjoyable center in Aiken.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for doctors, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to incorporate a few springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a route, a stream, and a tree - created for Aiken traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers tend not to capture locations or things but instead convey emotional journeys by means of the pictures they record. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I attempted to do something comparable to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Aiken logo but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Aiken logo layout with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I really take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my customer, even though he liked the concept, didn’t care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this specific type of sea bird.

When I turn a concept over to a client I encourage them to talk about it with colleagues and family members as well as with people that they don’t actually know so as to get objective opinions on the value of a design. Fortunately, he shared it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a strange creature in the design world given that the people that have a tendency to hire a professional to create their logo understand how essential a logo is for their organization so they are much more vested in the outcome. Every logo job has it’s share of difficulties, but the largest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Aiken book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it is the most important part of a printed book considering that it is in most cases the very first thing a person sees in the book shop. For a publisher, it’s the absolute best opportunity that they will likely ever have to publicize their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many occurrences one of the aspects people tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a feeling of airline flight and it was undoubtedly a success.

 Aiken logo layout used for advertising and a label design for Vintage Situation includes an old font design.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which appeared to be vintage cases. For this brand concept I sought to come up with a logo that provided a fluid old-fashioned feel to it and could easily be used for everything from a web page to an insignia on brand new cases that looked like they were from a different era.

Logo design created for an orthodontist in Aiken, style consist of an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design projects considering that it appears that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to small business branding, if restaurants approached their advertising in the very same way dental practitioners do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo design includes 4 personalities staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how people should think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the likelihood to be understood.

Logo style produced for a hair layout workshop including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which conveyed a feeling of simplicity and connection for their new hair salon. I created a concept which didn’t go the obvious path of crafting simply a stylized orchid but alternatively crafted a business logo that implied an orchid in the pattern of a swirl integrated into the letter O in the name and by placing attention on the logo design using the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a business logo is frequently the incorrect direction and in this case, the design ended up not being about the orchid but instead laid the attention on the feeling that they wanted to project to their patrons.

Arabian horse logo design created for a horse cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind business logo design customized to embody the unique physical traits of the Arabian pedigree of horses. By having a distinctive head form and high tail carriage, the Arabian is one of the most quite easily identifiable horse types in the world.

Las Cafe logo design a small restaurant, layout contains a customized script typeface which floats above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, layout includes a customized manuscript font style which floats over a group of luxuriant lines as well as dots.

Logo style for a software application developer the design attributes and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the business owner of the company and in quite a few cases the meaning behind a business logo is just as important as how it brands the enterprise it represents.

Progress logo layout developed for a Aiken interior developer, style feature a series of red circles that converge as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Aiken interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, collaborates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, space planning, site inspections, programming, study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and A in center of the word advanced have actually been customized to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Aiken logo design job was carried out for a management consultant that aids business leaders to develop into more successful at supervising people, expectations, and profitability.

A logo style including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly understood the market place was ready for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a place to sell off their pre-owned equipment to other sports enthusiasts. I created their Aiken logo dsign using an image that garners the attention of traffic and projects an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really developed for an Aiken regional farm it was in reality developed for an investments broker, and this particular brand was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop a graphic that projects self-confidence, effectiveness, and wealth.
Logo designed for making use of an indication for the restaurant (Brewgrrs), it is an ornate script font style that is reminiscent of a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the business owner to design a logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.