Charleston Logo Design

Every new Charleston business knows they require a logo, however few entrepreneurs fully comprehend the key role their logo can perform in their success, or the reason that one logo performs better than another. A logo design has an immediate and long-term effect on the financial success of a business, choose the correct one and it can make the door swing and cash register ring, go with the wrong one and it will be a barrier and an impediment for the longevity of a company. The logos presented in the ImageCo portfolio help Charleston companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be grasped in just a look.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and equally emotive at every size.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a business logo should be ageless and should feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bike created for a Charleston coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening in an older part of the area and wished to cast an old-fashioned atmosphere without appearing as boring or low energy. I accomplished each of the tasks via designing a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo style with a microscope slide as well as bacteria developed for Charleston medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the causes and outcomes of diseases, especially the branch of medicine that works with the laboratory evaluation of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Generally I try not to be overly literal with a concept and to a degree, this design approaches the company it represents quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more attention grabbing and much more memorable.

logo style with a jumping green frog developed for a family fun center in Charleston.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to include a couple of springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a trail, a stream, and a tree - developed for Charleston traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche sector because travel photographers don’t capture places or things but instead project emotional experiences by means of the images they capture. The thought behind this logo design was to utilize negative space to project more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I tried to do something the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Charleston logo but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Charleston logo design with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I genuinely savor and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the customer, while he liked the concept, really did not care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his contempt for this specific variety of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and family as well as with other people that they don’t even know so as to get impartial point of views on the value of a concept. Fortunately, he shared it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a strange creature in the design world given that the people that tend to hire a professional to design their logo design realize how important a logo design is for their company so they are much more invested in the outcome. Every logo design job has it’s share of challenges, however the biggest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Charleston publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it really is the most necessary part of a printed book given that it is usually the primary thing a person views in the book shop. With respect to a publishing company, it’s the absolute best opportunity that they will likely ever get to publicize their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many instances 1 of the aspects folks often tend to remember the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of flight and it was undoubtedly a winner.

 Charleston logo layout used for advertising as well as a tag style for Vintage Situation features an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that appeared to be vintage cases. For this custom logo design I strove to come up with a logo that possessed a fluid old style feel to it and could be utilized for everything from a web site to an insignia on brand new cases that appeared like they were from another era.

Logo design created for an orthodontist in Charleston, layout consist of an arc with lines converging through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo design projects considering that it appears that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to small business marketing, if restaurants approached their branding in the very same way dental practitioners do every one of their logos would be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo features 4 personalities startled in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe specifically how people should think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that illustrates itself will never have the likelihood to be comprehended.

Logo style created for a hair design workshop featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that related a sense of relaxation and class for their new hair studio. I created a design which did not go the obvious direction of crafting simply a stylized orchid but rather crafted a logo design that implied a flower in the formation of a swirl blended into the letter O in the title and by placing attention on the concept along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a logo design is oftentimes the wrong route and in this case, the design ended up not being about the orchid but instead laid the importance on the emotion that they wanted to transmit to their patrons.

Arabian horse logo layout created for an equine cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique brand design styled to illustrate the unique physical traits of the Arabian type of horses. With a different head shape and high tail carriage, the Arabian is one of the most immediately recognizable equine lineages in the world.

Las Coffee shop logo layout a little restaurant, style includes a customized script font which floats above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, style includes a modified script typeface which hovers above a team of elaborate lines as well as dots.

Logo layout for a software program developer the style functions as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the business and in many cases the symbolism behind a logo design is just as important as how it serves the company it stands for.

Progress logo design developed for a Charleston interior developer, design feature a series of red circles that intersect and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Charleston interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, researches, collaborates, and manages such ventures. Interior design is a multifaceted profession that involves conceptual development, space planning, location evaluations, programming, research, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in middle of words progressed have actually been changed to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Charleston logo design project was carried out for a management guide that helps business leaders to become more successful at supervising people, expectations, and profitability.

A logo layout featuring an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly knew the market place was primed for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of passions, a spot to sell their previously owned goods to other sports enthusiasts. I designed their Charleston logo dsign along with a graphic which pulls in the interest of traffic and sends an image that evokes the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo layout has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really composed for an Charleston area farm it was really created for a commodities broker, and this trademark was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to produce a graphic that projects self-assurance, effectiveness, and luxury.
Logo designed for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate script font that is similar to a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the proprietor to develop a logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.