Columbia, South Carolina Logo Design

Virtually every new Columbia business person knows they require a logo, however few new business owners fully comprehend the pivotal role their business logo can play in their financial success, or precisely why one logo design works better than another. A logo design has a critical and sustaining influence on the growth of a company, select the correct one and it can make the door swing and cash register ring, choose the wrong one and it can be a barrier and an impediment for the life of an organization.

The logos included in the ImageCo portfolio help Columbia, South Carolina companies succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos don’t demand scrutiny, they can be understood in merely a look.
  2. Scalability: from labels to billboards a scalable logo will stay legible and just as emotive at any size.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a business logo needs to be enduring and will feel as relevant today, tomorrow, and twenty five years from today.
Retro logo design of a bike produced for a Columbia, South Carolina coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening in an older part of the area and hoped to cast an old-fashioned vibe without coming across as uninteresting or low energy. I achieved both of these jobs by designing a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo design with a microscope slide and also bacteria designed for Columbia, South Carolina clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and effects of diseases, mainly the field of healthcare that deals with the clinical assessment of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it serves rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more interest grabbing and even more memorable.

logo layout with a leaping environment-friendly frog made for a family members fun facility in Columbia, South Carolina.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for physicians, dentists, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a trail, a stream, and also a tree - designed for Columbia, South Carolina traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers tend not to shoot places or things but rather convey emotional experiences by means of the images they record. The idea behind this logo composition was to use negative space to reveal more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I tried to do something very similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Columbia logo but also to illustrate the depth in her work and in the way that she sees the world through the lens of her camera.

 Columbia logo style with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my client, even though he liked the concept, really did not care for my choice of birds. This particular man genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this specific kind of sea bird.

When I turn a design over to a client I urge them to discuss it with colleagues and family members as well as with folks that they don’t actually know so as to get neutral judgements on the benefit of a concept. Fortunately, he shared it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a strange creature in the design world because the people that are inclined to hire a professional to create their business logo comprehend how crucial a logo is for their business so they are way more invested in the end result. Every logo project possesses it’s allotment of hurdles, however the most significant challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Columbia, South Carolina publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it is the most critical part of a printed book due to the fact that it is ordinarily the initial thing a person views in the bookstore. For a publisher, it’s the most ideal opportunity that they will likely ever have to promote their label and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many occurrences 1 of the aspects people often tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service based in LA and although I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a sense of flight and it was undoubtedly a success.

 Columbia logo design made use of for marketing and a tag style for Vintage Instance includes an old font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be much older cases. For this custom logo concept I strove to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for anything from a web site to a label on brand new cases that seemed like they were from a different point in time.

Logo design developed for an orthodontist in Columbia, South Carolina, design consist of an arc with lines intersecting via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo jobs because it appears that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to business advertising, if dining establishments approached their advertising in the very same way dental offices do every one of their logos would be a picture explaining something they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo design features 4 characters surprised in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which communicated that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the chance to be comprehended.

Logo design created for a hair style workshop including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which communicated a feeling of relaxation and class for their new hair salon. I created a design that did not go the obvious course of creating simply a stylized orchid but rather created a company logo that implied a flower in the formation of a swirl integrated in to the letter O in the title and by putting emphasis on the logo design using the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a logo is frequently the incorrect direction and in this case, the design ended up not being about the flower but instead placed the main focus on the emotion that they wanted to project to their customers.

Arabian equine logo design produced for an equine ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind brand design styled to display the unique physical traits of the Arabian type of horses. With an unique head form and high tail posture, the Arabian is one of the most immediately recognizable horse breeds in the world.

Las Coffee shop logo design a small restaurant, layout includes a modified manuscript font which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, style includes a changed script font which hovers over a group of ornate lines and also dots.

Logo style for a software designer the style features and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the company and in many cases the significance behind a logo design is equally as important as how it brands the enterprise it stands for.

Advance logo style created for a Columbia, South Carolina interior designer, layout attribute a series of red circles that converge and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Columbia, South Carolina interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, researches, collaborates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, space planning, location evaluations, programming, analysis, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and A in center of words progressed have been modified to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Columbia, South Carolina logo design job was performed for a management consultant that assists business professionals to become more efficient at overseeing people, expectations, and profitability.
A logo layout including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was prepared for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a location to market their pre-owned goods to other sports enthusiasts. I designed their Columbia business logo dsign utilizing an illustration that garners the attention of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo design has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually produced for an Columbia, South Carolina area farm it was in reality devised for a commodities broker, and this particular logo design was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to create a graphic that projects self-assurance, success, and opulence.

 Columbia Logo design for a not-for-profit, Turning Point Solutions - the logo design feature for ostensibly encountering arrowhead and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where the target is. Luckily, in this particular case, I struck a bullseye with the first try.

Logo design made for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is similar to a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked closely with the proprietor to design a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.