Conway Logo Design

Virtually every new Conway business realizes that they need a logo, yet few entrepreneurs entirely recognize the essential role their company logo will take in their becoming successful, or precisely why one business logo performs better than another. A logo design has an instant and lasting impact on the growth of a company, choose the right one and it can make the door swing and phone ring, select the wrong one and it will be an obstacle and a hindrance for the life of a business. The logos presented in the ImageCo portfolio help Conway companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos do not require deliberation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and equally emotive at every dimension.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a business logo must be timeless and will feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bike produced for a Conway coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually launching in an older part of the community and hoped to cast an old-fashioned tone without coming across as boring or low energy. I achieved each of the jobs by means of designing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo design with a microscope slide and bacteria created for Conway medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and outcomes of diseases, mainly the branch of medicine that deals with the laboratory assessment of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be extremely literal with a concept and to a point, this design approaches the company it serves fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more focus grabbing and a lot more meaningful.

logo design with a jumping green frog made for a family members fun center in Conway.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for doctors, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to include a some springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a path, a stream, and a tree - designed for Conway traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area because travel photographers don’t shoot places or things but instead communicate emotional journeys through the pictures they capture. The thought behind this logo composition was to utilize negative space to convey more than what was visible upon first glance, which I think is representative of almost all good photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I attempted to do something very similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Conway logo design but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Conway logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I genuinely enjoy and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my customer, while he loved the concept, really did not care for my choice of birds. This man genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this particular kind of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and family as well as with people that they don’t even know so as to get unbiased judgements on the merit of a concept. Fortunately, he discussed it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world given that the people that are inclined to hire an expert to design their logo recognize how essential a logo is for their business so they are much more vested in the final result. Every logo job has it’s portion of challenges, but the greatest obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Conway book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, however it really is the most important part of a published book given that it is in most cases the very first thing a person sees in the book shop. Regarding a publishing company, it’s the opportunity that they will ever get to publicize their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many occurrences one of the aspects people tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company based in LA and while I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of airline flight and it was definitely a winner.

 Conway logo design utilized for advertising and marketing and also a tag style for Vintage Instance includes an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that seemed to be much older cases. For this business logo concept I tried to come up with a logo that possessed a fluid retro feel to it and could be utilized for every thing from a web page to a label on brand new cases that looked like they were from another generation.

Logo design produced for an orthodontist in Conway, layout include an arc with lines intersecting with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo jobs considering that it appears that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to company advertising, if dining establishments approached their branding in the exact same way dentists do every one of their company logos would be a picture trying to explain something they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo includes 4 personalities staggered in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that conveyed that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe specifically how people should think or feel they don’t understand the mission of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that describes itself won’t have the chance to be comprehended.

Logo design produced for a hair design studio featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which conveyed a feeling of contentment and class for their new hair studio. I created a design which didn’t go the obvious path of designing simply a stylized orchid but instead designed a company logo which implied an orchid in the formation of a swirl incorporated into the letter O in the title and by placing emphasis on the concept using the figure of a hummingbird hovering above the logo itself. The obvious path in creating a logo is more often than not the wrong direction and in this case, the design ended up not being about the orchid but alternately placed the importance on the feeling that they wanted to transmit to their patrons.

Arabian steed logo style produced for a steed ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct business logo concept fashioned to illustrate the unique physical traits of the Arabian type of equines. By having an unique head form and high tail carriage, the Arabian is one of the very most easily identifiable horse types in the entire world.

Las Coffee shop logo layout a little restaurant, style consists of a modified manuscript typeface which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, design includes a customized manuscript typeface which hovers above a team of elaborate lines as well as dots.

Logo layout for a software application developer the design functions and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in quite a few cases the substance supporting a logo is just as important as how it brands the business it represents.

Advance logo design produced for a Conway interior developer, design function a series of red circles that intersect and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Conway interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, coordinates, and manages such ventures. Interior design is a diverse profession that includes conceptual development, space planning, location examinations, programming, investigation, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word progressed have been modified to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Conway logo design project was performed for a management specialist that enables business leaders to become more successful at handling people, expectations, and profitability.

A logo design including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market was prepared for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a spot to market their used items to other sports enthusiasts. I created their Conway logo design dsign along with an image which pulls in the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo layout has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really designed for an Conway area farm it was actually designed for a commodities broker, and this business logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to make a graphic that projected self-confidence, effectiveness, and affluence.
Logo design created for making use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script font style that is similar to a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to create a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.