Conway, South Carolina Logo Design

Every new Conway business understands that they are in need of a logo, however few entrepreneurs thoroughly realize the key role their logo can make in their becoming successful, or why one business logo performs more effectively than another. A company logo has a critical and long-term impact on the financial success of a business, go with the correct one and it will make the door swing and phone ring, choose the wrong one and it can be a barrier and an impediment for the longevity of a business.

The logos featured in the ImageCo portfolio help Conway, South Carolina businesses prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos do not require scrutiny, they can be comprehended in just a glance.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and equally emotive at every scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a business logo needs to be lasting and will feel as relevant today, tomorrow, and thirty years from now.
Retro logo design of a bicycle created for a Conway, South Carolina coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening in an old part of the community and wished to project an old-fashioned feel without coming across as uninteresting or low energy. I fulfilled both of these jobs via designing a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo style with a microscopic lense slide and bacteria designed for Conway, South Carolina medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the causes and outcomes of diseases, mainly the branch of medicine which deals with the laboratory evaluation of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it serves fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more focus grabbing and more memorable.

logo layout with a jumping environment-friendly frog made for a family members enjoyable center in Conway, South Carolina.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a flock of birds, a hill, a trail, a stream, as well as a tree - designed for Conway, South Carolina travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche speciality because travel photographers tend not to capture locations or things but rather project emotional journeys by means of the photos they record. The thought behind this logo design was to make use of negative space to communicate more than what was visible upon first glance, which I think is representative of most good photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I made an effort to do something similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Conway logo but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Conway logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the customer, while he loved the concept, really did not care for my choice of birds. This guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his contempt for this specific type of sea bird.

When I turn a design over to a client I encourage them to talk about it with friends and family as well as with individuals that they don’t even know so as to get neutral assessments on the benefit of a design concept. Fortunately, he talked about it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world because the people that tend to hire a professional to design their logo realize how vital a logo is for their organization so they are much more vested in the result. Every logo job possesses it’s allotment of challenges, however the largest challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Conway, South Carolina publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it is the most vital part of a published book considering that it is usually the primary thing a person sees in the book store. Concerning a publishing company, it’s the opportunity that they will likely ever have to promote their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many instances one of the aspects people usually tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline located in LA and while I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a sense of flight and it was surely a victory.

 Conway logo design used for advertising as well as a label layout for Vintage Case features an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that seemed to be vintage cases. For this business logo concept I attempted to come up with a logo that provided a fluid old style feel to it and could easily be used for every thing from a website to an insignia on brand new cases that looked like they were from another point in time.

Logo developed for an orthodontist in Conway, South Carolina, design include an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo projects considering that it appears that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to business branding, if restaurants approached their branding in the very same way dental practices do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo includes 4 personalities startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize specifically how people ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that describes itself will never have the chance to be understood.

Logo layout created for a hair layout studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that communicated an atmosphere of simplicity and class for their new hair studio. I created a design which didn’t go the obvious route of making merely a stylized orchid but alternatively created a business logo which suggested an orchid in the pattern of a swirl featured into the letter O in the name and by putting attention on the concept along with the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a business logo is more often than not the incorrect route and in this case, the design ended up not being about the orchid but instead laid the focus on the perception that they wanted to forecast to their clients.

Arabian steed logo design created for a horse ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique organization logo concept tailored to exemplify the unique physical traits of the Arabian kind of equines. With an unique head shape and high tail carriage, the Arabian is one of the most quite easily identifiable equine lineages in the whole world.

Las Cafe logo design a little restaurant, layout includes a modified script font style which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, layout contains a changed script font style which hovers over a group of luxuriant lines and dots.

Logo design for a software program programmer the layout features and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the company and in quite a few cases the substance supporting a business logo is just as important as how it serves the organization it represents.

Evolve logo layout created for a Conway, South Carolina indoor designer, style feature a series of red circles that converge as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Conway, South Carolina interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, collaborates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, space planning, site inspections, programming, analysis, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V and also A in center of words advanced have been changed to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Conway, South Carolina logo design job was undertaken for a management expert that helps business professionals to develop into more effective at supervising people, expectations, and productivity.
A logo style including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was primed for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their secondhand items to other sports enthusiasts. I created their Conway business logo dsign with an illustration which garners the interest of vehicles and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo layout has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really created for an Conway, South Carolina regional farm it was really developed for a products broker, and this company logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop an identity that projects trust, success, and opulence.

 Conway Logo design for a not-for-profit, Transforming Factor Solutions - the logo style feature for ostensibly encountering arrowhead and also the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to discover any concept that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where the target is. Fortunately, in this particular case, I hit a bullseye with the 1st try.

Logo design made for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant script font that is evocative a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the owner to create a logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.